A Matcha Shortage Hits TikTok’s Favorite Brands
EATER
NOVEMBER 26, 2024
matchalover #matchatok #japanvlog #matcha ♬ Yasashi - CXSPER Within Japan, matcha consumption has been on the decline , dropping from 1,174 grams per household in 2001 to 844 grams in 2015, which some experts have attributed to matcha’s association with cultural tea ceremonies over everyday cafe culture.
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