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Gen Z Wants More Than Good Food — Here’s How to Keep Them Coming Back

Modern Restaurant Management

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Build a Positive Social Media Presence Although authenticity may seem contrary to the curated nature of social media, we have discovered that the two can seamlessly coexist.

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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how social media generates buzz—especially when our famous customers get involved.

Marketing 445
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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The Importance of the Media’s Role As we recently saw with the large, multi-state onion recall that impacted restaurants in at least 13 states, the media can rapidly spread recall news to a wide audience.

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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try. Promote on Social Media Social media is a must for video testimonials. Video testimonials are short videos that show happy customers sharing their positive experience at your establishment.

Marketing 450
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Dont Let Social Media Become an HR Headache

Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Don't let social media become an HR headache - keep your organization safe. Learn how to create a realistic policy with clear guidelines and consequences.

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests. They include: an intuitive website engaging social media presence personalized marketing efforts follow-up emails exclusive offers.

Marketing 490
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How to Turn Old Restaurant Footage into Digital Content for Social Media

The Rail

Youve just begun your mission to turn old restaurant footage into digital content for your social media pages. Regular scrolling through social media stops when they (your soon-to-be customers) see a black-and-white photo of your original spot circa 1989. These moments can become shareable social media posts.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Maximizing Social Media. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere. Jay and his team will discuss: Reputation Management. Online Ordering Optimization. Digital Marketing Tools. And much more! Thursday April 8th at 11AM PDT, 2PM EDT, 7PM GMT.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media. However, another under-the-radar resource can be utilized to create a similar degree of connection and drive the same kind of customer loyalty: Digital ordering platforms.