How Restaurant & Cafe Owners Can Learn from Sports Fans and Violin Players

Ken Burgin

What can sporting clubs and a classical violinist teach us about staying in touch with our customers? Two widely contrasting social media posts landed in my feed recently – one from ‘sports fan engagement specialist’ Blair Hughes, and the other from young violinist rock star Ray Chen. He’s just shared 200 Fan Engagement Ideas to Educate, Entertain & Connect Sport Fans During Covid-19.

Managing Bar Supply Chain During the Covid-19 Pandemic

Goliath Consulting

bar Consulting bar consulting bar management bar programs bartending covid-19 sports bar Supply Chain trainingEvery bar manager experiences recurring nightmares of that one delivery day. We all know the one. It is the middle of the lunch rush and trucks keep showing up at the loading dock during times the restaurant has deemed inappropriate for deliveries.

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Emeril Lagasse’s Sports Bar on the Vegas Strip Permanently Closes


Lagasses’s Stadium will not return [link

Why a Bar Consultant is Your Restaurant’s Missing Link

Goliath Consulting

With Diageo, a consultant may promise a higher purchase volume of Bulleit in a bourbon bar concept while simultaneously agreeing to placing Smirnoff Vodka in the well at a sports bar. Our portfolio includes sports bars, taverns, chef-driven upscale restaurants, neighborhood grills, and cafes. bar Consulting bar consulting bar programs fine dining restaurant consulting sports bar suppliers

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Ritter Sport Says Don’t You Dare Try to Make a Square Chocolate Bar, That’s OUR Thing


Ritter Sport, the company behind those chocolate bars that get their own display at the grocery store because they’re fancy and European and cost, like, five dollars, has just won a case that forbids other “top-brand” chocolate makers from manufacturing and marketing chocolate in a square shape.

32 Winter Bar Promotions with No Chill

Buzztime Business

When the weather gets cold and the roads are covered in snow, it can be hard to get customers to come out to your sports bar. Here are three things you can do to ensure your sports bar doesn’t suffer during the winter months. The post 32 Winter Bar Promotions with No Chill appeared first on Buzztime. Bar Marketing Operations Promotions

10 Inspirational Hospitality Industry Stories During COVID-19

Social Hospitality

Since opening in 2011, the Omni Hotel in Dallas’ 23-story façade has been a regular subject for photographers, thanks to dynamic light shows, timely sports shout-outs, or advertisers looking to brand our city’s iconic skyline. Amidst the current COVID-19 pandemic, there is a lot of negativity online and in the news. The hospitality industry has been hit hard, and it can often be difficult to see silver linings in immense uncertainty and tragic circumstances.

9 Best Bars in Brandon, Florida in 2020

Restaurant Clicks

O’Brien’s Irish Pub & Grill is one of the best sports bars in Brandon. This Florida sports bar is known for its “Key West vibe” and Tiki theme. Downstairs at Taiga Lounge is a sports bar with lots of TVs to catch the latest games as well as a large outdoor patio.

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How Streaming Entertainment Can Help Restaurants

Modern Restaurant Management

Whether customers are chilling at the bar with a mask on or sitting on the patio for outdoor dining, short-form in-venue entertainment such as movie trailers, viral videos or sports highlights will go a long way to get—and keep—them entertained and enthralled.

7 Tips to Prepare Your Bar or Restaurant for the College Basketball Tournament


For 3 weeks at the end of March (and into April actually), the biggest sports story is the Tourney. March is upon us and with it comes a type of madness in the form of the NCAA Men’s Basketball Tournament. Preparing your bar and/or restaurant for this event takes a little bit of planning. But […]. The post 7 Tips to Prepare Your Bar or Restaurant for the College Basketball Tournament appeared first on The Official Wasserstrom Blog.

Case Study: Tex-Mex and Easy-to-Use AV

Modern Restaurant Management

The sports bar is equipped with several TVs for sports viewing, garage style doors, an outdoor patio with fire pits, and locally brewed craft beer and cocktails. music, sports, and other audio/video (AV) entertainment) on the fly. “Customers love that they can sit in one spot and enjoy multiple sports games simultaneously, and the staff is happy with the simplicity and reliability of the overall system.”


Culinary Cues

We celebrate our sporting teams wins and losses over food and drink – without the restaurant there is less opportunity for this to define our tribes of support. There are few things in life that vividly define the culture associated with a group of people more than dining out. Food is connected to nearly every aspect of life, family, and the art of living.

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Hiring Tips

Core Hospitality

Sports (They are active?) Getting the right people is always going to be a challenge. There are a few questions you need to ask your team. On every resume drop off is someone doing a 30 second screen with 3 important questions for them that matters to your operations. A thorough pre resume read, scanning points on education (They learn?) job history (Loyalty, Experience?) At interview how is there confidence levels. That level of confidence may dictate their possible hiring position.

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Wrapping Up a Restaurant Marketing Trend

Modern Restaurant Management

We advertised in local papers, supporting youth sports and wrapping our vehicles.

How to Use Special Weeks for Restaurant & Cafe Promotions

Ken Burgin

Week of Sport – maybe this is team members nominating their favourite team and players. Or the sport that some of them play – lots of photo opportunities.


Culinary Cues

In restaurants – PRIDE is a team sport. Pride is both an essential part of self-motivation and an obstacle for those who distance themselves from input and the occasional need to admit mistakes and seek the opportunity to improve. Pride is that driving force that allows cooks to present a plate of food with their unique signature and proclaim: “I made this.”

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Culinary Cues

You remember as a cook – the job that you did was never boring, filled with adrenaline, creative, and at its core – a dynamic team sport. You can sense it in the air, you can feel it in your bones, and you can hear it in the silence – the energy that had surrounded the career of professional cook is down a few quarts.

How to Turn Your Restaurant into a Community Brand


Be a Sport Many communities have strong sporting traditions. Especially if yours is a neighbourhood joint, organizing game nights or special events during important competitions like the NFL or the World Cup is one of the keys to becoming a community brand. Other than offering sports fans the chance to bond over peanuts, beer, and good football, you can also offer a special menu or service during special sporting events, like marathons or cycling events.

Are Equipment Upgrades Part of Your Restaurant Ambience Recovery?

Modern Restaurant Management

When they feel comfortable, people will return to sports bars and restaurants for food, drinks and the "big games" on television. ” Installing multiple televisions is important, but recently video walls have become more popular in sports restaurants and bars. “These walls provide a great viewing experience for sports but these can also be used to help you advertise drink and food specials you are offering on any given day,” Fischbeck said.

Why Do Grocery Stores Stack Cans?

Indoor Media

For example, during Football season, it’s not uncommon to walk into a grocery store and see a huge display sporting the colors or name of your home team. If you’ve ever been to a grocery store, you’ve probably seen a can display.


Culinary Cues

Whether it is a sports team, a band or orchestra, a military platoon, or line team in a restaurant – practice does make perfect. In the zone is a phrase commonly used to describe a musician, athlete, or even a cook who experiences an “everything going right” situation, and when the person, or persons, involved are totally focused on the task at hand– but, being fully in the zone is really so much more.

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How Hyperion Public Stays Profitable and Labor Compliant with 7shifts

7 Shifts

Events management By ensuring all Events were added into 7shifts, from birthday parties to sporting events, management could more accurately schedule based on the expected foot traffic that day. Teddy insures that all the big sports games are input on 7shifts as events. However, with 7shifts' Events feature, the Hyperion Public team can stay on top of it and properly serve their sports-happy diners.

Audience Insights from Australia and New Zealand's Facebook Demographics

Takeaway Solutions

For example, in January, some of the most popular topics online amongst Australians were entertainment, sports, holidays, and events. Anticipating upcoming sports events or holidays that are likely to be equally as popular in users' feeds gives you a leg up in the future. Facebook demographics can provide a wealth of information about consumers from a variety of demographics.

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Build a Relationship with Customers at Your Bar or Restaurant Through These Simple Tricks

iTab POS

Going through their purchase history, you might notice that they are more likely to come on special occasions such as national celebrations or sporting events. You can email them notifying them of an upcoming sporting event while offering them a discount on that occasion. Build a Relationship with Customers at Your Bar or Restaurant Through These Simple Tricks.

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Creative Ideas for Your Restaurant to Maintain Business Operations

Gourmet Marketing

The pop-up, which normally served burgers at street fairs and sporting events, was able to hire new staff to help meet the demand of eager customers. .

The Future of Restaurants is Forever Changed by COVID-19

Modern Restaurant Management

On March 3, Columbus canceled the Arnold Sports Festival, one of the largest events of the year for the city.

Retain Restaurant Employees with These Six Hiring Tips


For example, people with sports backgrounds generally have a strong work ethic because they’re forced into situations where they have to compete.

40 Photo Ideas for Your Restaurant’s Christmas Social Media

Ken Burgin

Social media posts thrive on visual content, and there are dozens of opportunities to take all sorts of photos during the Christmas season – food, decorations, people and local scenes. They will look good on Facebook, Instagram and your website.

How to Share (and Receive) More Love in your Cafe or Restaurant

Ken Burgin

Offer a special treat for winners of the school sports carnival, debating competition or best achievers in exam results. Regular support for sporting teams, the school and charity groups keeps customers loyal and connected. Customers want fresh, not stale; inspiration, not gloom.

Leadership in a Time of Coronavirus

Modern Restaurant Management

" It’s the same question I had when a sports injury derailed my professional athletic career; however, I was able to answer that question for myself — and brands can do this, too — based on three key shifts in perspective. But just like in sports and athletics, have a vision, stick to it, trust the process and make adjustments when change does arise.

Why I Might Have To Retire From Restaurants

The Restaurant Manifesto

Even the greatest athletes inevitably face their own mortality, their impermanence in the history of sport. Some players make the difficult decision to retire at the peak of their game, like Michael Jordan did after his last championship in 1998. (As As a native Chicagoan, I refuse to acknowledge his brief, unsuccessful cameo years later with … Continue reading "Why I Might Have To Retire From Restaurants".

How to Create a Restaurant Staff Training Manual

7 Shifts

Running a restaurant is a team sport, and your training manual should be a living eco-system where everyone can contribute and help improve training, service, and performance. The restaurant industry has a reputation for high staff turnover. 2018 saw a record high 74.9%

‘Local’ – More Ways to use this Magic Word for Cafe & Restaurant Marketing

Ken Burgin

The monthly markets, street festival, sporting highlights and special gatherings. Maybe you enjoy pizza from Italy, beer from Denmark and TV from Britain, but the L word, LOCAL, arouses emotions and loyalty in most of us.

Here’s What Your Restaurant Can Do to Accommodate the ‘New Norm’

Modern Restaurant Management

If businesses have room in the budget, they should consider creating facemasks that sport their company’s logo! Hospitality businesses are bearing the brunt of the COVID-19 crisis. From reduced hours to limited resources, to complete closures, this global pandemic hasn't spared restaurants and hotels in the slightest.

Actionable Cost Controls to Save Your Bar and Restaurant

The Restaurant Group

Whether a corporate bar & bistro, or a privately owned sports pub, the controls used to keep the bar and food costs in check is crucial for overall success. Food and Beverage is a relative term concerning a large part of the hospitality industry, and what goes into the development of these critical aspects of the bar and restaurant business involves much more than typical startup costs.

Local Marketing Strategies to Increase Diners

Restaurant Engine

Other ideas include offering specials and discounts for audiences at your local pro athletic team events or even high school sports events. Tap your local area with creative strategies to increase revenue. You’ve spent time, money, and a lot of effort to get your restaurant off the ground.

Why Blogging Can Benefit Your Restaurant and Bar – Part II

Island Media Management

Sports Updates. If the restaurant you run has a bar, you probably show sports as well. Keeping your clients updated on the sports guide is a great idea. When you have sports showing, you will attract people who come to the bar alone whereas it would not be easy to spot lone customers on a regular day. Those who come to your establishment to watch sports will often drink and also eat prior to leaving, or get some take out.

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6 Ways to Strengthen Your Weak Restaurant Culture While Boosting Sales

7 Shifts

Levy Restaurants owns a number of establishments, including QSR and fine dining restaurants, as well as fast-food like restaurants in sports and entertainment venues across the country. They claim to have pioneered the concept of fine dining at sports venues they opened up a food stand in Comiskey Park in 1982, and they've even made it to Disney World, with Italian restaurants that transcend the typical chicken wings and ice cream Mickeys.

6 Ways to Chop Your Food Costs

Margin Edge

You may have known how your menu performed on COGS% before the pandemic, but the changes to our industry over the last few months has made hitting those same numbers an extreme sport. Open Road, Metropolitan Hospitality Group, Merrifield, VA.

Quick Fixes to Guarantee a Happy Experience for Customers

Ken Burgin

Endless drama and negativity – change it to nature, sport or music. Anxious customers keep their wallets closed. The world is feeling less safe and much less friendly – we can do a lot to overcome those feelings and turn stress into business.