How ‘Phygital’ Marketing Improves Customer Engagement for Restaurants

Modern Restaurant Management

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Promotion of in-app ordering is another way to incorporate phygital marketing strategies.

Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant.

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Seven Enticing Restaurant Marketing Tips

Modern Restaurant Management

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost.

Practical Restaurant Marketing Inspiration in 2022

Modern Restaurant Management

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical?

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Comprehensive Guide to New Revenue Streams for Restaurants

Download this FREE eBook to learn how successful restaurant operators are using technology to cut costs, drive revenue and grow their businesses. In the e-Book, you'll learn how to: • Leverage customer data • Own marketing • Create and expand services.

The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. The marketing message has not changed drastically from food-based to safety procedures.

A Guide to Effective Instagram Marketing For Restaurants

Social Hospitality

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. But, how do you use Instagram to market your restaurant? But, more importantly, it’s a sneaky way to get your customers to market for you.

Four Ways to Effectively Market Your Restaurant in 2021

Modern Restaurant Management

Pre-pandemic, it’s likely that a good portion of your marketing efforts were focused on communicating with guests on site. To stay relevant restaurants must establish or enhance what they are doing digitally as part of their marketing mix.

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Luxury Wine Marketing

Sante

Teaser: Luxury Wine Marketing, The Art and Science of Luxury Wine Branding, is a must read for any food and beverage or hospitality industry professional dealing with upper tier wines. Wine luxury Master of Wine premium wine wine marketingLuxury Wine Marketingl.jpg.

Building a Winning CMO-CFO Relationship with Better Marketing Data

Modern Restaurant Management

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. As restaurant marketing becomes more digital, its impact becomes more measurable.

Insight Into the Post-Pandemic Restaurant

This pandemic has brought permanent changes to the market and consumer behavior. But like all things, the crisis will pass, and people will start to explore how to resume normal activities. It’s crucial to ensure that your restaurant is ready to adjust and kick-start once the pandemic has passed. Here’s how to adjust your business model in order to get your restaurant back on track.

30 Creative Restaurant Marketing Ideas: How to Successfully Market a Restaurant in 2021

Gourmet Marketing

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. But how exactly does it help with digital marketing?

Brand marketing for hospitality entrepreneurs

Typsy

If you want to build long-term relationships with your ideal clients, brand marketing – the process of using your brand to connect customers to your company – is one of the best strategies you can employ. Hospitality marketing Hotels Hospitality managers Restaurants

Content Marketing For Your Bar: Where To Start?

Next Restaurants

Bar marketing is all about that. Or maybe your chef wants to talk about how he got the best pork in the market and fried it for visitors. As restaurant marketing is impossible without photos and videos. ontent distribution is an important part of a content marketing strategy.

The Ultimate Guide for Restaurant Marketing on Instagram

Modern Restaurant Management

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts.

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A Bigger Piece of Pie: Lessons on Going from Small Pizzeria to City Favorite

With the lessons in this eBook, your pizzeria can reach its full potential and create a path for long-term continued growth.

The Digital Foodie: Top Trends That Will Drive 2022 Restaurant Marketing

Modern Restaurant Management

While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them.

9 Important Hospitality Sales and Marketing Tips

Social Hospitality

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Some owners of small restaurants and hotels may not feel like they need to hire people for a specialized marketing team. Your online marketing campaigns generate a lot of data.

How Restaurant Owners Can Use Audio Marketing

Modern Restaurant Management

Audio is making a big comeback in the world of digital marketing. So if your restaurant has been considering giving audio marketing a try – or you just want to learn more about it – here is a rundown of how and why using audio marketing can increase brand awareness for your eatery.

Where Are All the Hourly Workers?

How can there be so many unemployed workers, yet so many unfilled jobs? Get the guide to learn 6 key insights contributing to the hourly shortage, and uncover 4 actionable strategies to help boost applicant flow up to 9x - even in this labor market.

Implement Compelling Marketing Ideas to Drive Traffic and Boost Sales

Modern Restaurant Management

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Marketing Operations marketing tips marketing ideas

Wrapping Up a Restaurant Marketing Trend

Modern Restaurant Management

“Our marketing plan has always been to get new people to try our food,” he said. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. His updated marketing strategy included new wrapping for their catering van.

How Email Marketing Can Boost Your Restaurant Brand

Modern Restaurant Management

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Email marketing isn’t going anywhere and here are tips to boost your restaurant’s brand.

Digital Marketing Tips to Attract More Valentine’s Day Diners

Modern Restaurant Management

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Where Are the Hourly Workers? Finding Hourly Applicants in Today's Labor Market

Learn about 6 compelling insights that are contributing to the current hourly shortage, and uncover 4 actionable strategies to help you boost applicant flow up to 9x - even in today’s labor market.

How To Build A Perfect Hotel Marketing Plan

Gourmet Marketing

You can have the kindest staff, the best beds, and a world-class chef. But what good is an exceptional hotel if it is not filled with the cheerful sounds of your satisfied guests? Hotel Hub Hotel Advertising

Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness.

Utilizing Color in Your Restaurant Marketing

Next Restaurants

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. That can have a huge impact on business marketing.

29 Restaurant Marketing Tips To Win Your Market

Sling

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too.

Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in.

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6 Budget-Friendly Marketing Tips

Indoor Media

It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. Remember that many experts suggest spending somewhere from 5 to 10 percent of your annual revenue on marketing.

11 Hotel Marketing Ideas To Increase Bookings

Gourmet Marketing

In today’s competitive markets, your business needs to stand out among all the other establishments that might be interested in the same customer base as you. That’s where hotel marketing ideas come into play.

Restaurant Marketing in the Coronavirus Era

Modern Restaurant Management

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants.

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. 74 percent of marketers see an improved return on investment and 70 percent see an increased lift.

Pairing Farmers Market Fare

Modern Restaurant Management

“Being at the ocean, in wine country and farmer’s markets was a great experience so our associates got to see how fresh everything is, which inspired them to start developing a menu for summer 2020. ” Design Marketing young leaders CMO Menu Ocean Prime

10 Email Marketing Ideas for Restaurants to Drive Sales

ChowNow

If your restaurant isn’t using email marketing, now is the ideal time to start. Restaurant email marketing is one of the most cost-effective ideas to stay top of mind, engage with your customers, and increase sales. . 10 Email Marketing Ideas for Restaurants. Marketing

2020’s Marketing Lessons Hold Advice for 2021 and Beyond

Modern Restaurant Management

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come. When it comes to marketing, we doubled down on our digital efforts.

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The Operator’s Guide to Productivity in a Short Staffed World

This guide explores how operators are driving productivity in stores, the field, and HQ to accomplish more with fewer people, minimize wasted effort, and improve the consistency of work –– because optimizing operations is good for business, and retention.