7 Shifts

DECEMBER 14, 2022

Other Restaurant Marketing Resources. Unlike email or Instagram marketing , you can post to TikTok multiple times a day without irritating your followers. Using influencers for TikTok marketing in a restaurant can be an effective way to reach their established audiences. Other Restaurant Marketing Resources. The Platform.

Marketing 221

Marketing Menu Food Order Social Media 221

Modern Restaurant Management

OCTOBER 21, 2022

Rapid inclination of restaurateurs to adopt POS software for better management of operations will complement the restaurant POS terminals market by 2027. Considering technological advancements and emerging demand for streaming restaurant operations, Global Market Insights Inc. In 2022, U.S. software company NCR Corp.

POS 152

POS Marketing Food Order Food Supply 152

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. The Importance of Instagram.

2022 205

2022 Marketing Social Media Email Marketing 205

Modern Restaurant Management

JUNE 3, 2022

Put your marketing skills to work to recruit new talent and fill open job positions at your quick-service restaurant. While government assistance programs and widening the talent pool are one way to conquer the issue, restaurant operators can implement new strategies to help ease the labor shortage by using marketing tactics.

Marketing 182

Marketing Recruiting Customer Service Customer Experience 182

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Restaurant Law 221

Restaurant Law Seating Marketing Email Marketing 221

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Dine-in Customer Experience 78

Perfect Daily Grind

MAY 30, 2022

We know that most of the value in the global coffee market is created after coffee leaves origin. Figures from Statista predict that the revenue generated from the global roasted coffee market will amount to about US $334.60 Much of the value in particular is generated by roasting, after which coffee is marketed and sold.

Marketing 197

Marketing Catering Supplies Advertising 197

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Dine-in 132

Dine-in Marketing Menu Specials 132

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 190

Marketing Food Order Mobile Ordering Online Ordering 190

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Social Media Email Marketing Dine-in 78

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

Marketing 183

Marketing Loyalty Program Menu Food Order 183

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Food Safety Dine-in Social Media 234

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Dine-in 120

Dine-in Marketing Menu Specials 120

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Quick Links What is email marketing? There is no middleman.

Email Marketing 78

Email Marketing Marketing Seasonal Menu Social Media 78

Next Restaurants

AUGUST 2, 2022

However, if you want to maximize the returns on this new revenue stream, you must know how to market the service effectively. Not only will this help you prepare for your first event, but it can also help you shape your marketing strategy for your venue. Marketing Your Venue. Social Media Marketing.

Events 141

Events Marketing Social Media Customer Service 141

Next Restaurants

FEBRUARY 6, 2023

To those making these efforts, here’s how you should be marketing your restaurant to allergen conscious customers. Pursue Honest Marketing There’s plenty of evidence to suggest guests respond well to honest marketing. Doing so shows confidence in your product and helps to build trust between you and your diners.

Allergens 120

Allergens Marketing Fine Dining Food Safety 120

Bingage

APRIL 26, 2023

Social media for e-commerce has become a powerful element to prove identity in the market and gain exclusive revenue in your business. What are the Benefits of Social media marketing in E-commerce? More traffic to your website Your website is where your marketing and sales happen. I am talking about the Profile page.

Social Media 97

Social Media Marketing Influencer Advertising 97

Modern Restaurant Management

APRIL 23, 2021

Restaurants can take advantage of this moving trend by implementing marketing strategies that help build lasting relationships with customers. New mover marketing helps restaurants capitalize on the housing boom by building relationships with new residents in their community. New Mover Marketing Captures Customers Online.

Marketing 212

Marketing Dine-in Franchise Franchising 212

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. Instagram is the digital equivalent of word-of-mouth marketing and promotion.

Marketing 188

Marketing Food Supply Food Order Menu 188

Modern Restaurant Management

MARCH 11, 2022

While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Former competitors are now part of the same umbrella company. Final Thoughts.

Fast Casual 195

Fast Casual 2022 Food Supply Marketing 195

Modern Restaurant Management

OCTOBER 11, 2021

By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. A niche market is a smaller segment of people that make up a fraction of a larger market.

Fine Dining 172

Fine Dining Food Truck Marketing Dine-in 172

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 193

Marketing FOH BOH Social Media 193

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Seasonal Menu Social Media Email Marketing 78

Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance. You know, the usual in 2021.

Marketing 203

Marketing Food Order Social Media Back of House 203

Modern Restaurant Management

JUNE 29, 2021

Audio is making a big comeback in the world of digital marketing. So if your restaurant has been considering giving audio marketing a try – or you just want to learn more about it – here is a rundown of how and why using audio marketing can increase brand awareness for your eatery. What is Audio Marketing?

Marketing 181

Marketing Sports Social Media Consumer Goods 181

Perfect Daily Grind

APRIL 10, 2023

Within the specialty coffee market, there are a growing number of more exclusive and highly-prized coffee species and varieties. To learn more about Maragogipe, as well as whether there is a wider market for this variety, I spoke with three coffee professionals. Is there a wider market for this variety? Read on to find out more.

Marketing 173

Marketing Customer Experience 2004 Agriculture 173

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media. The Way Forward.

Marketing 220

Marketing Dine-in Social Media Website Management 220

Modern Restaurant Management

DECEMBER 30, 2020

Pre-pandemic, it’s likely that a good portion of your marketing efforts were focused on communicating with guests on site. That — combined with intermittent website updates, social posts, and being actively involved in your communities in the kind of way COVID upended — was enough marketing for many restaurants.

2021 225

2021 Marketing Fine Dining Food Safety 225

Perfect Daily Grind

OCTOBER 17, 2022

Around the world, there are many examples of coffee shops and roasters that have expanded into international markets. Ultimately, however, when executed properly, it can help brands to diversify and understand how successful their value proposition might be in a different market. Entering new markets as a specialty coffee brand.

Franchise 142

Franchise Franchising Marketing Beverage 142

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78