Modern Restaurant Management

JANUARY 22, 2020

Now that consumers have become more particular with dining, service standards have skyrocketed, and expectations are higher than ever before. Statistics show that 96 percent of consumers from across the globe say that customer service plays a critical factor in choosing a brand they’ll be loyal to. Self-Service Tech.

Customer Service 220

Customer Service 2020 Social Media Mobile Ordering 220

Modern Restaurant Management

APRIL 18, 2024

Over the next ten years, there will likely be a sharp increase in demand for automated restaurant fryers due to the introduction of cutting-edge technologies in food service equipment. The global restaurant fryers market is projected to grow at a CAGR of 5.6 The market sales are on course to increase from US$ 495.6

Marketing 106

Marketing Food Supply 2023 Equipment 106

Modern Restaurant Management

SEPTEMBER 7, 2023

The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.

Marketing 191

Marketing Loyalty Program Customer Service Catering 191

Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Ultimately, your restaurant's website is often the first point of contact between you and potential customers, and it’s more than likely it will be viewed on a phone.

Fine Dining 195

Fine Dining Marketing Social Media Influencer 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 190

Marketing Loyalty Program Email Marketing Coupons 190

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

JUNE 3, 2022

Put your marketing skills to work to recruit new talent and fill open job positions at your quick-service restaurant. While government assistance programs and widening the talent pool are one way to conquer the issue, restaurant operators can implement new strategies to help ease the labor shortage by using marketing tactics.

Marketing 187

Marketing Recruiting Hiring 2017 187

Modern Restaurant Management

APRIL 23, 2021

Restaurants can take advantage of this moving trend by implementing marketing strategies that help build lasting relationships with customers. The moving surge provides an avenue for restaurants to increase their customer base. New Mover Marketing Captures Customers Online.

Marketing 212

Marketing Social Media 2005 Franchise 212

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 213

Marketing SEO Front of House Website Management 213

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Offer Quality Services. Excellent Customer Services : Your customer service rep and delivery employees reflect the image of the business.

Delivery 166

Delivery Marketing Email Marketing Social Media 166

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

The Rail

SEPTEMBER 16, 2022

Researchers sought to find out the effects of offering mints to restaurant customers on customer satisfaction. Offering mints led to a 20% increase in customer tips and customer satisfaction. In other words, good and personalized customer service yielded a positive impact for the restaurant business.

Customer Service 52

Customer Service Social Media Email Marketing Reservations 52

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. However, taking steps to increase your loyal customer base will ensure your restaurant flourishes during this difficult season. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers.

Marketing 185

Marketing Loyalty Program Social Media Food Supply 185

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 196

Marketing Social Media Mobile Ordering Website Management 196

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. It's also recommended to have a story highlight that focuses on the feedback from your customers.

Marketing 190

Marketing Influencer Social Media Food Supply 190

Perfect Daily Grind

JUNE 22, 2022

Over the past few years, demand has been growing for coffee that is easy to prepare and high in quality – and we’ve subsequently seen a rapidly-growing market for self-serve coffee machines emerge. So where is this market heading as the demand for both convenience and quality continues to increase?

Serving 135

Serving Marketing Customer Service Beverage 135

Modern Restaurant Management

SEPTEMBER 3, 2021

It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. Consider the following: Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates.

Advertising 164

Advertising Marketing Coupons Customer Service 164

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 159

Marketing Email Marketing Online Ordering Specials 159

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Here are some ways to use email marketing effectively.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

FEBRUARY 1, 2022

Though there are plenty of customers who will continue to enjoy restaurant delivery—as it’s become ingrained in our weekly way of life—the off-premises’ percentage of sales is likely to slide. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations?

Fast Casual 192

Fast Casual Dine-in Casual 2022 192

The Restaurant Times

JULY 9, 2021

Customer experience plays a crucial role in determining the success of a restaurant business. It is thus important to give your best in making customers happy by coming up with creative restaurant customer service ideas. A happy customer spreads the word about the restaurant and brings along more customers to your place.

Customer Service 59

Customer Service Customer Experience Consumer Goods Social Media 59

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy. Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 150

Marketing Email Marketing Online Ordering Specials 150

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. This allows for brands to have a direct relationship with customers, and in turn, create more personalized, frictionless engagements.

Mobile Ordering 196

Mobile Ordering Marketing Menu Fast Casual 196

Perfect Daily Grind

OCTOBER 17, 2022

Around the world, there are many examples of coffee shops and roasters that have expanded into international markets. Ultimately, however, when executed properly, it can help brands to diversify and understand how successful their value proposition might be in a different market. Entering new markets as a specialty coffee brand.

Marketing 141

Marketing Franchise Franchising 2009 141

Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Email marketing isn’t going anywhere and here are tips to boost your restaurant’s brand. Is Email Marketing Effective for Restaurants?

Email Marketing 212

Email Marketing Marketing Coupons Customer Service 212

Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. Mobile wallets are expected to record a strong footprint in restaurants on account of the ongoing concerns over sanitation as well as minimizing contact between customers and staffers.

Marketing 193

Marketing Loyalty Program Fast Casual Coupons 193

Modern Restaurant Management

JUNE 10, 2020

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Focus on Digital Marketing.

Hospitality 168

Hospitality Marketing SEO Social Media 168

Modern Restaurant Management

JANUARY 21, 2020

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. A well-thought-out social media marketing strategy can earn you additional customers and increase your overall income. Marketers tend to suggest 1 promotion for every 8-10 posts.

Social Media 232

Social Media Marketing 2020 2019 232

Modern Restaurant Management

APRIL 9, 2024

In addition, respondents acknowledged AI's potential to address various challenges faced by the restaurant industry, such as staffing issues, service quality management, and rising costs. What role does customer demand play in the expansion of AI use in restaurants? How are restaurants using AI now?

Customer Experience 160

Customer Experience Customer Service Technology Inventory 160

ChowNow

JANUARY 27, 2021

If your restaurant isn’t using email marketing, now is the ideal time to start. Restaurant email marketing is one of the most cost-effective ideas to stay top of mind, engage with your customers, and increase sales. . To make it easy, we’ve rounded up 10 ideas to fuel your restaurant’s email marketing.

Email Marketing 148

Email Marketing Marketing Online Ordering Front of House 148

Modern Restaurant Management

FEBRUARY 18, 2020

This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 171

Marketing Social Media Fast Casual Influencer 171