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THE LINE IN THE SAND WITH RESTAURANT PRICING

Culinary Cues

Restaurants get hit from all angles so when there is a chance to push the envelope on pricing – many do. Of course, there is a handful of masterful chefs and restaurateurs who can charge crazy prices to sold out audiences. How do we continue to market wines at $20 a glass or cocktails in the same price category?

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Surgical Pricing Strategies: How QSRs Can Navigate Inflation

Modern Restaurant Management

The data also supports what RMS has been advising: pricing must be strategic. Insights from transactional POS data specific to locations and customer segments can help operators assess where item sensitivities are low or high, indicating which items might have further pricing opportunities and which don’t.

Pricing 152
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What Do Guests Think About Dynamic Pricing?

Modern Restaurant Management

Dynamic pricing would add friction to the guest experience, according to Capterra’s 2023 Dynamic Pricing in Restaurants. Sixty-five percent of consumers say dynamic pricing would make the decision of where and when to eat more difficult; 63 percent say it would make it harder to budget their restaurant spending.

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Is There a Right Way to Raise Prices?

Modern Restaurant Management

Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. As food prices rise, restaurants should try to stay within their target ratio for food cost to gross food revenue in order to maintain target profits.

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2024 Restaurant Spending Trends to Stay Ahead of the Curve

As we head into 2024, price-related issues are still top-of-mind for restaurant customers after the inflation boom earlier this year. How do you stay on top of what your customers are expecting when they step through your doors? Do you know what’s on their mind? How are you going to account for what they’re planning on doing months from now?

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Menu Pricing: How to Price Your Restaurant Menu for a Profit

Sculpture Hospitality

But, as restaurant owners and operators, it’s important that you don’t overlook another equally crucial aspect of menu creation and that is pricing. Creating an enticing menu is an art form.

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Could Surge Pricing Actually Make Fast Food Better?

EATER

Fast food chain Wendy’s has announced plans to test “dynamic pricing” at its locations across the country, beginning in 2025. According to CNN, the move is a part of the chain’s $20 million investment in digital menu boards, which will allow it to tweak the price of a Biggie Bag or Frosty in real time. If so, you’re in luck!

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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The Ultimate Guide to The Best Restaurant Reservation Systems

A review of each system’s strengths and weaknesses, including features, pricing, integrations, and more. To help you save time (and money), we've done your homework for you. What You'll Get: An overview of each of the top restaurant reservation systems. Key takeaways for each online restaurant reservation system.

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Best Practices for a Marketing Database Cleanse

This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Sales Effectiveness: The B2B Sales Leader's Guide

You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

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The Ultimate Guide to the Best Restaurant POS Systems

A review of each system’s strengths and weaknesses, including features, pricing, payment processing options, and more. You have to read through dozens of POS reviews and sit through countless product demos in order to properly compare restaurant POS systems - time that could be better spent running your business.