February, 2020

CHEFS – IS IT WORTH IT?

Culinary Cues

We have all had those moments (some of us more frequently than others) when we question what we are doing, the level of commitment required, and the price to pay. As chefs we all are aware of the time, physical stress, and emotional trauma associated with running a busy kitchen.

2020 220

Taste of the NFL: Where chefs and NFL communities win

iSanté

The San Francisco 49ers held a winning card at the charity event. Deborah Grossman. ?The The 49ers may have lost the Super Bowl, but Chef Parke Ulrich prepared a delicious San Francisco-influenced Dungeness crab fried rice dish to please attendees at the NFL sanctioned feast before the big game.??.

2020 130

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The Top 10 Things Learned from Working with 1000+ Restaurants

Embrace the Suck

I keep detailed coaching notes from every client I have had over the past 11 years as The Restaurant Coach™ Some of those stories make it into my books, speaking gigs, podcasts, or just as a solid warning to new clients about what not to do!

2020 141

7 Creative Valentine’s Day Marketing Ideas for Your Restaurants

Bingage

Welcome Reader You are here so probably you’re willing to dig into ideas, which can easily implement to increase your restaurant sales on this valentine’s day… So let’s begin, here will be discussing the trending ideas using by the successful restaurant owners which is simple to execute and provide the best result. Also Read: How to become a successful restaurant owner? Valentine’s Day is a productive way to attract a bunch of customers outside your restaurant. It’s a day where people celebrate love. A study shows that only 12.9% of restaurants offer an experiential dining experience for their guests including entertaining activities and romantic music. Create a Productive marketing campaign is your task on priority. The National Restaurant Association shared the most popular criteria for choosing a Valentine’s Day restaurant- 1. The Most favourite restaurant of one partner. 2. Restaurant with a romantic atmosphere. 3. Places that have a special menu or promotion. 4.Restaurant with a good loyalty program , that increase chances of visiting by 22%. Research shows that almost 34.67% of people prefer dining out on Valentine’s Day. So, this is the best time for a restaurateur to make their customer feel special and spread love in the atmosphere. Read the exciting valentine’s day marketing ideas for your restaurant that your guest will definitely love : Intrigue the couples with an unnatural touch? Valentine day is about candlelight dinners, romantic mood or love-themed foods and Valentine’s Day restaurant specials. Many Restaurants are pre-booked for V-day so you need a winning marketing strategy. Following are wonderful ways to make February 14 special for your guest – 1. Valentine Special Menu. Special Day known for a special menu, Conduct a meeting with your chef and create a valentine special menu with a catchy name. Try to be innovative with plating, For example, you can present red velvet pastries in the pattern of hearts as well as with the red rose leaves. Be sure to keep your menu according to your audience convenience, do not keep it over-priced. 2. Capture Special Moments. Who doesn’t like to capture the moment right? Couples will love to picture the lovely moments they Spend together. Most people find the day best to propose their loved one. Catch those beautiful moments and send to your customers, which they can appreciate for life. Share a picture on your page and tag your customer, this will gain customer attraction to you. 3. Make this day Special for Singles also. Valentine’s day is for couples but don’t neglect the single crowd. Let them feel that you are caring for singles also. Golden tips- Offer Special delivery option for those relaxing at home for an evening, thus you can take it to another level completely. Also, the Restaurant loyalty program is a good way to make your customer feel appreciated. 4. Social Media is the best stage for promotion. Go for creative Valentine’s day promotion ideas for restaurants. Facebook videos are the best, make an engaging video or host a live video on this day to grab the attention of the audience. Some tips for social media. • Content is a king so provide high-quality content. • Try to nourish a relationship with your target customer. • Go for personalised marketing/ email marketing. 5. Host Happy hour for February 14. This year Valentine’s day is falling on weekdays so one thing you can arrange is to offer happy hours. Plan something for Working couples, they would enjoy if you provide happy hours after 7 pm, whereas youngsters lovers would love happy hours during lunch. 6. Themed Table arrangement. It is an important part of your valentine’s day special idea, come up with a special table arrangement. You can set napkins in the heart shape. You can organise an Event a day before or on the same day and give a personalised photo frame or personalised Valentine’s gift to the couple so they will feel good at the time. 7. Powerful Marketing. You must develop an awareness among your targeted customers what you will going to do on this day, what special you are offering to them. Ask a question with you, why will people choose to visit yours? Here comes the importance of promotion of your restaurant. Give them a special reason to choose your restaurant. You should go for something unique while marketing valentine’s day on social media like You can post couples stories, their short messages to grab the attention of others. Try to be uncommon as much as possible because everyone is doing the same thing so you should think out of the box. So, Above are the amazing promotion ideas for Restaurant, hope this valentine’s day your Restaurant will be full of Reservations and bookings. You can also read these 6 ways to attract new customers to your restaurant. The post 7 Creative Valentine’s Day Marketing Ideas for Your Restaurants appeared first on Bingage Blog. Restaurant Marketing & Management marketing ideas for restaurant restaurant marketing ideas valentine's day 2019 Valentine's Day Marketing Ideas for Your Restaurant

Entering China’s Emerging Coffee Market

Perfect Daily Grind

China might be the fourth-largest country in the world and have the largest population on earth, but it has one of the world’s lowest coffee consumption rates, with citizens consuming an average of just one cup a year. .

Mastering Restaurant Bookkeeping in 5 Simple Steps

Restaurant365

How to Do Bookkeeping for a Restaurant in 5 Simple Steps. Restaurant bookkeeping involves financial and accounting practices that track your business’ detailed costs and revenue.

2020 56

CHEFS: BUILD A TEAM – KEEP A TEAM

Culinary Cues

There is no issue more pressing, and no task more important than building a kitchen team and establishing a culture of retention. Yes, I do mean a culture of retention.

2020 184

More Trending

How Restaurant CEO Priorities are Evolving in 2020

Aaron Allen & Associates

Restaurant CEO priorities are shifting in 2020, and it makes sense given how quickly the consumer and competitive landscape are shifting as well as the introduction of new forces impacting the industry. Here, we round up ten factors influencing how leaders are evolving their views and approach.

2020 55

7 Ways to Keep Liquor Costs Low at Your Bar

Lavu

As a bar manager or owner, keeping track of liquor costs is a primary responsibility. Using these tips listed below, you can keep costs at an affordable low amount and set a strong foundation for growing your business. . Set Up a Lean Bar .

2020 52

MRM Franchise Feed: CPK in Canada and Real Famous BBQ

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. CPK Heads North.

How Your Restaurant Can Survive the Valentine’s Day Dinner Rush

Transact

Valentine’s Day is both a day to look forward to and a day to dread (as a restaurant manager, that is). Yes, more diners mean more income–which is always a good thing. But it also means more stress for your team as you try to deal with the Valentine’s Day dinner rush.

2020 52

CHEF’S: CONDITION YOUR TEAM AND CHANNEL THEIR ENERGY

Culinary Cues

CHEF-to-CHEF, So.you made it!

2020 159

AB inBev, Big Drop Brewing and Viv & Oak to present at Lo & No Beverage Summit

iSanté

Event date: June 2, 2020 (All day). The World Health Organization expects a considerable reduction in alcohol consumption in the coming years. AB inBev, Big Drop Brewing and Viv & Oak to present at Lo & No Beverage Summit: North America, June 2-3, Los Angeles.

4 Benefits of Online Restaurant Management Software

Focus POS

It’s no secret that many businesses across the restaurant industry are turning to the power of technology to make running their operations easier. Not only are they looking to improve operations within their kitchens, but also enhance the overall customer experience.

Topics to Cover in a Restaurant Employee Handbook

Lavu

A well-developed employee handbook is the foundation for streamlined operations at any restaurant. It has the power to steer management to make difficult decisions and empower employees when questions about policies and procedures arise.

Why Innovative Dining Experiences Are Driven by Facility Management Technology

Modern Restaurant Management

A new normal has evolved in the restaurant industry: Digital delivery sales are expected to grow at a compound annual rate of over 22 percent through 2023 , according to L.E.K. Consulting. In response, 37 percent of restaurants are offering online ordering and 32 percent accept mobile payments.

Why choosing the right POS system is a top priority

Deliverect

Setting up a business in the hospitality industry comes with a big checklist of things not to forget. In addition to your restaurant’s concept, location and menu, there are a few technical aspects you need to think about, as well. One which certainly cannot be overlooked is the POS system.

POS 52

How to Prepare Your Restaurant for Valentine’s Day

Xtra Chef

Love it or hate it, Valentine’s Day is a big deal for restaurants. From singles on first dates to longtime couples to groups of Galentine’s Day enthusiasts, people across the country use Valentine’s Day as an excuse to celebrate and go out for a nice meal.

2020 65

Black Natural Olives from Greece Seen as a Healthy Alternative

iSanté

Event date: February 27, 2020 - 6:30pm. The “Olive You” European Table Olive Campaign, cordially invites you to learn more about the European Natural Black Olives, at our “European Natural Black Olives from Greece“ private press event.

2020 130

Deconstructing Russia’s Coffee Market

Perfect Daily Grind

When you envision a country with a flourishing specialty coffee scene, Russia probably doesn’t come to mind. Despite being the ninth most populous country on earth, little is known about how its citizens drink coffee, or their consumption preferences and patterns.

2020 63

Top 3 Essential KPIs for Ice Cream Shops

Lavu

Any food service operator, including small- to medium-sized restaurants, need to measure some key performance indicators (KPIs). The dining industry is vast with many layers, and that makes it a fiercely competitive space.

2020 52

MRM People & Places: Game On at Walk-On’s and Gingerbread Houses for Humanity

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's People & Places column features news of company hires and promotions, charitable efforts and product introductions. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Restaurant Licensing: Licenses and Permits Needed To Open a Restaurant 

Restaurant Clicks

Opening a restaurant isn’t just about creating menus and investing capital. There are various licenses and permits needed to open a new restaurant legally. Before you can open a new restaurant, you’ll need to apply for and receive an assortment of state licenses and local permits. .

Are you Missing Out?

Goliath Consulting

4 Things to Consider Before Adding Delivery to Your Restaurant. Food delivery is projected to grow 12% per year over the next 3 years 1. Aside from the sales opportunity, there are other clear benefits to incorporating food delivery at your restaurant, such as giving the restaurant increased visibility, exposure to new customers and gaining of valuable insights on purchasing trends 2,3. That said, incorporating delivery to an existing restaurant isn’t something that happens overnight.

2020 46

A Better BonBon

iSanté

Elaine Khosrova. Unpredictable. Alive. Magical. This is how Joshua Needleman describes the temperament of fine chocolate. Unpredictable. Alive. Magical. This is how Joshua Needleman describes the temperament of fine chocolate.

2020 130

Why Prices on Grubhub Just Skyrocketed

ChowNow

If you’ve taken a look at Grubhub’s app lately, you may have noticed an immense amount of new restaurants available for online ordering. After all, the delivery giant more than doubled what they call their “restaurant inventory” in the past quarter.

Cultivate Relations between Chef and FOH Staff

Lavu

As a working environment, restaurants have ebbs and flows in stress levels. One season, it can be a constant frantic pace that’s punctuated with lulls of quiet, and in slow times, it’s the opposite. . When it’s calm, steady business, it’s easy for your team to work together.

Tea Is a Natural Complement to the Modern Foodie Experience

Modern Restaurant Management

Restaurants, cafés and hotels are offering premium tea service – and profiting – in 2020. Businesses in the restaurant, café and hotel sector are looking to elevate their tea game in 2020.

How to Improve Your Restaurant’s Profit Margin

Restaurant Clicks

Restaurant profit margins are typically lower than those of other types of businesses. That being said, in this industry it’s important to stay on top of your money.

2020 56

How Web-Based Reporting Tools Empower Restaurant Owners to Make Better Business Decisions

Focus POS

As a restaurant owner or manager, you already know how important the decisions you make about your restaurant are to the overall success of your operations. However, are you making the best decisions, ones that will set you up for success, or are you unsure of how they will affect your restaurant?

2020 52

Digital marketing for the food industry: 5 new trends

50 Mistakes

What are the digital marketing trends for the food industry?

Restaurant Labor Laws Cheat Sheet: Seattle

7 Shifts

Disclaimer: The information contained in this article is general in nature and businesses should consider whether the information is appropriate to their needs.

How Convenience Store Food Is Fixing Its Reputation

Transact

Convenience store food has a reputation problem. Or should I say, had a reputation problem. . Convenience store food used to be a punch line — a food that no one in their right mind would eat unless they were either desperate, out of options, or trying to be funny. . No longer!

P.F. Chang’s To Go and Wing Squad Delivers

Modern Restaurant Management

This edition of MRM News Bites features Boston Market, Danu Partners, P.F.

2020 61

Menu Pricing: How to Successfully Price a Menu

Xtra Chef

Menu pricing can seem daunting. To start, it’s a numbers game that involves calculating plate cost and a target menu price. But successful menu pricing is so much more than this.

Should Restaurants be Doing Email Drip Campaigns?

Lavu

Email newsletters are a great way to share your restaurant’s latest announcements, and when used in conjunction with other marketing channels, they are a highly effective way to retain restaurant customers and increase sales. .

Tim Hortons overhauls loyalty program after giveaways put a big hole in sales

50 Mistakes

Customers will now be able to accumulate points for more than just coffee ​ Tim Hortons will focus in 2020 on remastering its basics: coffee, baked goods and breakfast, said Restaurant Brands International Tim Hortons is overhauling its loyalty program after coffee and doughnut giveaways dragged down sales in 2019, compounding the coffee chain’s troubles in an already-difficult year. ​ Sales at Tims fell US$150 million last year, compared to the year previous. José Cil, chief executive at Tim’s parent company Restaurant Brands International, said the Tims Rewards program was partially to blame after it ballooned to 7.5 million members, all regularly redeeming a free coffee or baked good after every seventh purchase. “We’ve attracted far more guests to our loyalty program far more quickly than we had planned,” Cil told investors on a conference call on Monday. We’ve attracted far more guests to our loyalty program far more quickly than we had planned ​ RBI chief executive José Cil ​Later this month, Tims Rewards will pivot to a points-based loyalty system. Customers will earn 10 points for every purchase, which they can eventually use to redeem free products. ​ The move is an attempt to extract more value from the program, which appears to be testing the patience of franchisees. The Alliance of Canadian Franchisees, an independent group of Tims store owners, recently complained that the program hasn’t provided any benefits despite the massive number of giveaways. In a list of concerns circulated to members, and obtained by the Post, the alliance said the loyalty program was impacting food cost percentages ​ Cil noted on Monday that franchisee profitability is down, though he wouldn’t say by how much. The new points-based format essentially preserves the previous one-in-eight giveaway structure, since 70 points is good for a free coffee, tea, premium doughnut or bagel. But customers can now accumulate more points to get larger menu items: for example, a premium breakfast sandwich is 220 points. The point is to drive sales growth by enticing customers to try new products. Through the program, Tims will send targeted offers to members, in an attempt to convert a customer who buys only coffee into one who also buys breakfast sandwiches. But to send those offers, Tims needs plan members to register online. Only 25 per cent of the current 7.5 million members have done that. In April, members who haven’t registered will be bumped to a worse program and only receive a reward after 12 purchases instead of seven. In Tim Hortons’ fourth quarter, comparable sales — a common gauge for success in retail — fell by 4.3 per cent across the chain. Comparable sales were worse in Canada, down 4.6 per cent, primarily because of the loyalty program. RBI said the program contributed negative three percentage points to the comparable sales figure. “You would come to Tim Hortons (eight times) and you would buy eight coffees,” said Duncan Fulton, RBI’s chief corporate officer. “Now you come to Tim Hortons eight times and you buy seven coffees. Extrapolate that math out over the entirety of the quarter. We always knew that in the short term it was going to be an investment and an associated sales drag.” You would come to Tim Hortons eight times and buy eight coffees. Now you come to Tim Hortons eight times and buy seven coffees. Extrapolate that math over the quarter Duncan Fulton, chief corporate officer, RBI ​The roll-out of the new program pushed back Tims’ signature promotion, Roll Up the Rim, which would normally be underway at this time of year. “Just wondering why you’re late,” asked BMO analyst Peter Sklar, noting that McDonald’s has already launched its $1 coffee offer that is often seen as a duelling promotion with Roll Up. “The concern would be that you’re going to lose some momentum this quarter because you are late with the program.” Last year, Tims signalled it was revamping the promotion after it failed to provide the same sales boost as in years past. But Tims has yet to reveal what the promotion will look like or when it will start. RBI chief operating officer Joshua Kobza said the chain wants to give customers time to understand the changes to the loyalty program before announcing the new Roll Up format. ​ This month’s update to the loyalty program is part of RBI’s renewed push to rehabilitate Tim Hortons, which has become its most underperforming brand. Signage is displayed outside a Popeyes Louisiana Kitchen Inc. fast food restaurant ​several months talking to franchisees and management, trying to figure out how to boost flagging sales at the coffee chain. “I’ve made Tim Hortons in Canada my top priority,” he told investors. “We have not performed to expectations and have not properly put the strength of the Tim Hortons brand to work.” For all of 2019, RBI saw company-wide sales grow by 8.3 per cent, buoyed by stronger performances at its other two restaurant chains, Burger King and Popeyes Louisiana Kitchen. At Tim Hortons, however, sales fell to US$6.72 billion, from US$6.87 billion in 2018. In its fourth quarter, ended Dec. 31, Tims system-wide sales were US$1.68 billion compared with US$1.73 billion in 2018. After months of focusing on the chain, Cil’s strategy involves returning Tim Hortons to its roots. As the Financial Post reported last month, the plan will see Tims back away from rapid-fire menu experiments, including the failed Beyond Meat Burger, that were aimed at winning market share at lunchtime. The constant menu additions complicated operations in the kitchen, slowed down service times and confused customers. On Monday, Cil said the chain lacked focus. “We tried to do too many different things,” he said in an interview. “You end up being distracted from what’s important because you’re necessarily scattering your resources to tackle a bunch of different things.” Instead Tims is focusing on getting better at its basics: coffee, breakfast and baked goods. One upcoming improvement to coffee includes offering skim milk and dairy alternatives. “Up to this point, we have not offered these options to our guests and have lagged behind competitors,” Cil told investors. In the breakfast category, Tims is looking for bacon and bread for its bacon breakfast sandwiches. “These adjustments may seem basic, but that’s the point: being the absolute best at the basics,” Cil said. UBS analyst Dennis Geiger conducts checks with franchisees. He said they’ve been calling for a back-to-basics strategy for the past year or two. They’ve reported the loyalty program was having a negative impact on profitability. “At the end of the day, it’s going to be a ‘show me’ story,” Geiger said. “But this plan feels pretty compelling.” ​ Correction: A previous version of this story misstated the launch date of the new Tims Rewards format. The points-based system will roll out on Feb. 26. As of April 22, members who aren’t registered online will be bumped to a lower-tier rewards program.