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Optimizing Your Restaurant Merch Game

Modern Restaurant Management

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?

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8 Tips for Selling Merchandise at Your Coffee Shop

Lavu

Coffee shops have a unique customer base that stands and waits patiently (we hope) for their lattes—and not selling merchandise is a lost business opportunity. Those minutes could be spent checking out your café’s merchandise instead of idly scrolling through Instagram feeds. How to Merchandise a Café. Travel Mugs.

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Chick-fil-A is dipping into sauce-themed merchandise

Restaurant Business

From tote bags to bucket hats, the chicken chain has launched limited-edition apparel spotlighting its sauces.

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Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

Restaurant Business

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

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Top Tips to Show Appreciation for Your Employees This Year

Modern Restaurant Management

Merchandise and Prizes. Some examples include the boss’ parking spot, coupons, wine or company merchandise. Extra PTO shows employees that their hard work translated into time away while still being paid. Even small prizes can go a long way in making your employees feel seen and wanted.

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The American Restaurant 2022 (Post Pandemic)

Culinary Cues

Renting shelf or cooler space for your product places the merchandising, collection of cash and credit, and facilities maintenance in the hands of the store. Placing your product in a location where customers visit anyway opens the door for spontaneous sales providing your packaging and point of sale merchandising is top shelf.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks. In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks.