No Reservations About Putting Restaurants First
Modern Restaurant Management
APRIL 17, 2025
It's not exactly as sexy as a superhero origin story, but the founding of Tock does involve problem solving. Nick Kokonas was trying to solve Alinea's costly no-show problem and the resistance they faced when introducing prepaid reservations. In the decade that has passed since, reservation technology has become a vital part of the restaurant industry. "We've also seen a significant shift in how restaurants handle guest commitments," Tock CEO Matt Tucker told Modern Restauran
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