article thumbnail

Customer Experience in the Restaurant Industry: Reflections and Predictions through an AI Lens

Modern Restaurant Management

By automating customer data collection from a wide range of sources and shaping that data into unified – and actionable – customer profiles, Chipotle improved customer loyalty in the following ways: Communications tailored to individual consumer’s preferences, including suggestingproducts and add-on purchases, providing coupon code (..)

article thumbnail

Maximize Takeout Profitability With These Six Steps

Modern Restaurant Management

With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity. You can even engage customers by incentivizing them with coupons and other deals if they post about their takeout. Simplify Their Lives.

Coupons 596
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

Zak, a Professor of Neuroeconomics at Claremont Graduate University, found that oxytocin, or the “love hormone” directly related to happiness, can spike by 38 percent when people get a coupon. Coupons can make your business more welcoming, accessible, or convenient. Not Keeping it Simple Enough.

Marketing 443
article thumbnail

MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

The Appeal of Coupons and Discounts. Vericast offered for proprietary survey findings related to consumer sentiment around the use of coupons and discounts. Additionally, 9 in 10 plan to use a coupon or discount in the next six months for grocery (70 percent), restaurants/dining (64 percent) and beauty/grooming (37 percent).

2021 490
article thumbnail

Best Practices for Launching Online Ordering

Modern Restaurant Management

With the right tech, it’s easy to promote loyalty programs, customized offers, and coupons through social media, email, and other marketing channels, such as text messaging. Software that helps track where users are coming from and which coupons they like the most can be a huge factor in future success.

article thumbnail

Making Your Food Delivery Business More Sustainable

Modern Restaurant Management

You can often wrap these efforts into a fun coupon or ongoing marketing effort to boost future sales. Encouraging Customer Participation in Sustainability It is perfectly acceptable to include your target customers in your sustainability efforts.

article thumbnail

The Oil Change Coupon: An Auto Shop’s Best Advertising Tool

Indoor Media

Simple, classic, effective – the oil change coupon is a slick way into your customer’s heart! Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. 3 Reasons Oil Change Coupons Are So Effective. How to Calculate Coupon Profitability.

Coupons 158