article thumbnail

Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Optimize Mobile Ordering Creating and executing a convenient mobile ordering experience for your customers is extremely important, and it will keep them coming back for ease of use and accessibility. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.

article thumbnail

How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

Mobile ordering, contactless payments and self-service kiosks can all improve the speed and convenience of the ordering process, which is especially important in the fast-paced environment of an airport terminal or in between quarters at a sporting event.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

article thumbnail

The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Programs that enable data capture, incentivize direct ordering in the wake of third party delivery (saving countless dollars in commission fees), and drive engagement have the ability to create compelling enticements without relying heavily on expensive discounts. Additionally, the Backdoor “Secret.”Menu million members to 27.4

article thumbnail

How Consumers Engage with QSRs

Modern Restaurant Management

households eating out or ordering food more frequently, according to a TransUnion report that details consumer attitudes and behaviors when engaging with QSRs. For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week.

article thumbnail

Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

A recent Bluedot survey of just over 1,500 American consumers found that nearly two-thirds (63 percent) of participants indicated they have ordered from or visited restaurants less due to higher prices. These days they are often connected to a brand’s mobile app. Rewards for Loyalty.

article thumbnail

What’s on the Menu? — January 6, 2023

Modern Restaurant Management

The bowl will be available to order exclusively through the brand’s website or sweetgreen app for delivery and pick-up during Green January. Special Offers (no coupons necessary). Special Offers (available with coupons on White Castle’s social media and/or website). Order type. 20% Off All Mobile Orders.

2023 109