How to Start a New Restaurant

Harbor Touch

10 Tips On How To Open a New Restaurant. Choose Your Restaurant Concept. The first consideration when starting and opening a new restaurant is to pick your idea and your niche. Is your opening a restaurant to follow your passion or to make the most money possible with high margin products? Are you considering opening a farm-to-table type environment? A casual-dining restaurant? Do you want to specialize in any particular kinds of foods dishes like seafood, steak, hamburgers, or pizza?

2017 74

Interview Questions for a Restaurant Marketing Position

Restaurant Clicks

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. How do you hire the right person to help your business grow? Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Remember, the most important thing is hiring someone for your restaurant who knows what to do and how to do it. You don’t need another employee asking YOU what to do.

2017 74

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Trending Sources

Restaurant Publicity Primer

Food Business

Marisa Dobson is guest blogger this month. She is the founder & principal of Scintillate, a publicity and marketing consultancy that specializes in food & lifestyle clients. For over ten years, she's worked with professional creatives to turn their passions into passion projects. Visit www.marisadobson.com or follow her on Instagram: @marisa_dobson.

2017 100

You’re Posting on Social Media All Wrong

Restaurant Clicks

When it comes to social media marketing for restaurants, how can you tell if you are doing it right or not? We analyzed dozens of restaurants to see why some are killing it with social media and others are struggling. All the data points to a few key differences in how they organize the process plus the content. It is actually a lot easier than you might think. We want to show you an example of a promo we ran with two restaurant / bars in Philadelphia area.

2017 64

PRIME COST FOR RESTAURANT: 4 THINGS YOU NEED TO KNOW

Food Business

Understanding and keeping up with your businesses health is, frankly, necessary to your business success. It's important to know how various benchmarks work for your specific restaurant, cafe or brewery. Prime costs benchmark is 60% (quick serve) and 65% (restaurant). Now, you might be reading this and saying, "Now, remind me, what is prime cost again?" That's why I am writing this blogpost.

2017 100

How Storytelling Can Help Increase Your Restaurant’s Sales

Social Hospitality

There is no tool more powerful than storytelling, and Rob Walker wanted nothing but to prove it. In 2009, he bought several objects from eBay and asked 100 creative writers to invent stories about $128.74 worth of items to see if the stories can transform insignificant objects into significant ones. In case you’re wondering how the storytelling experiment went: $3,612.51 net profit of the items being sold.

2017 191

RESTAURANTS AND CAFES NEED GOOD COMMUNICATION

Food Business

Communication and the Ideal Millennial Workplace: ATTRACTING AND RETAINING YOUNG TALENT IN YOUR FOOD SERVICE ENDEAVOR Guest Blog by Abbie Garcia By the year 2020 millennials will make up 40% of the overall workforce, so it’s wildly important to the future success of your business that you understand how to go about attracting and retaining members of this oft-written of and just as frequently misunderstood demographic.

2017 100

Three Simple Ways to Engage Your Customers on Social Media

Restaurant Clicks

Social media makes it very easy to engage your followers/customers, yet the majority of restaurants and bars don’t take advantage. Here’s three simple ways to do it. Repost Customers’ Pictures. There is currently an estimated 800 million Instagram users, and the hashtags for “food” “foodie” and “foodporn” have a combined 455 million total posts, making them three of the most popular hashtags.

2017 64

How To Find and Use Instagram Hashtags

Restaurant Clicks

One of the best ways to expand the reach of your restaurant’s Instagram photos is using popular hashtags. Too often I see restaurants completely missing the point of hashtags and how to use them. So, I decided to write this blog post and a video to explain the reason behind hashtags and how to find, then use them properly. The keys to success with hashtags are: Local focused tags. Content relevant tags. Popular hashtags.

2017 76

How To Rank Your Restaurant In Google Maps

Restaurant Clicks

Have you ever wondered why some restaurants show up in the three maps results for Google searches and maybe yours does not? Ranking your restaurant in that three pack is a sure way to generate a lot more customers for your business. There is a secret recipe to rank higher in the maps. Claim and Optimize Your Google Business Page. The Google Maps engine is based of the Google My Business (GMB) directory/pages.

2017 78

5 Common Challenges for Bar and Restaurant Owners

The Restaurant Coach University

Let’s say you’re running consistent profit margins each month and seats are usually full. Business is good. But maybe your bar or restaurant concept seems a little stuck. It’s not growing anymore, and you’re not quite sure how to get that momentum going again. Hovering at a standstill and not being able to understand why is a terrible feeling. You know something about your restaurant isn’t working—you’re just not sure what it might be.

2017 70

Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers?

2017 107

SIX WAYS TO IMPROVE FOOD COSTS FOR RESTAURANTS

Food Business

SIX WAYS TO IMPROVE FOOD COSTS: This topic is always fresh, always necessary. If you want better profits, focus on food costs.Double checking your food costs never goes out to style. It’s the most direct way to profitability. Any good independent or chain is forever working on improving food costs. Receiving your food deliveries can minimize waste.

2017 100

Why You Struggle with Hiring

The Restaurant Coach University

This blog post was originally published at Nightclub & Bar. Word on the street is there is a labor shortage for restaurants and bars. They call it the war for talent. If you really look closely, the truth is that it really is a war WITH talent. As an industry we have held tight to outdated management techniques like carrots and sticks. They just don’t work. How about that old mindset that you must “break them down first, and then build them back up”? Really?

2017 70

8 IDEAS FOR YOUR RESTAURANTS' NEWSLETTER

Food Business

A cafe in Amsterdam with a steady flow of regulars and new customers. THESE 8 IDEAS FOR YOUR RESTAURANTS' NEWSLETTER ARE GUARANTEED TO BRING IN TRAFFIC A regular newsletter is your best, most direct contact with your guest in between their visits. A newsletter has one main purpose: to get regulars and new guests to keep in touch with your restaurant. That newsletter needs to be written with intention. You are proactively inviting guests to visit. But what do you tell them?

2017 100

A Word from the Experts: Wine by-the-Glass Success in 2017

Bermar America

The post A Word from the Experts: Wine by-the-Glass Success in 2017 appeared first on Bermar America. Last year, our partners at Isante – the online magazine for restaurant professionals – put the spotlight on multi-award winning restaurant owners at the Yono and the Elbow Room. Their owners and experts shared their insights on their own success with Le Verre de Vin preservation systems.

2017 48

CULTURE IN RESTAURANTS, CAFES AND BREWERIES

Food Business

When it comes to restaurant culture, owners, guests and staff want to know, "what's the secret ingredient" in Mama's cooking; or in ramen. Restaurant owners ask specifically for the secret ingredient in the CULTURE of a place”. This is the question I posed of Erin Moran. She is Chief Culture Officer at Union Square Hospitality Group--Danny Meyers' company. We had a short interview on company culture. Here are the nuggets from our conversation.

2017 100

Restaurant Cashflow in January

Food Business

Here are 3 ways to bump up sales in the winter months. The first is a January promotion, the second is ways to draw people out of their homes, and the third is a way to get them in the habit of picking up dinner, and taking it home. WINTER PROMOTION At our home, winter has a nick-name, called The Cold Times. You can almost see a scene from The Game of Thrones. At Boheme Cafe we had 3 things on our menu that faced The Cold Times, head on.

2017 100

BUSTING THE MILLENIAL STAFF MYTHS

Food Business

BY GUEST CONTRIBUTOR ABBIE GARCIA Building Better Understanding of Your Restaurant, Bar or Cafe Staff Millennials make up the largest segment of today’s labor force, with even higher representation in the food and beverage service industry, which means it’s becoming increasingly important to have a good idea of who we are and what we expect and desire in a workplace. By now I’m sure you’ve grown used to the tired portrayals of a generation entirely composed of lazy, entitled snowflakes.

2017 100

Why Restaurants Fail

The Restaurant Coach University

There’s only one reason. There’s only one reason why your restaurant will fail. However, first let me tell you all the reasons it won’t. It’s not your business partners. It’s not your staff. It’s not your market. It’s not your spouse. It’s not your competition. It’s not your price point. It’s not even who is currently president. The only reason restaurants fail is because of you , the restaurant owner.

2017 76

Le Verre de Vin sets the Wow factor at DC Steak House

Bermar America

When a reputable restaurateur and steak house aficionado is wowed by a wine preservation system, that says a lot about the technology on display. So, when Dean Laplant of DC Steak House, Arizona , purchased Le Verre de Vin Twin Pod Bar , he made it the focal point of his intimate wine bar and seized the opportunity to delight his guests with an elevated wine by the glass service.

2017 55

3 Reasons Why Your Restaurant Plan Isn't Working

The Restaurant Coach University

Originally posted on Toast Restaurant Management Blog by Donald Burns 12/6/2016. All good restaurateurs make a restaurant plan - but what happens when that plan isn't working out? When you open a new restaurant, people will flock to check out your new venture. You'll have visions of grandeur about your restaurant being everyone's new favorite place. Then, the people slowly stop coming back and sales start to drop. Doubt sets in.

2017 70

Case Study: Red Rabbit Leverages Le Verre de Vin to Become a Leading Wine Destination in the Twin Cities.

Bermar America

Expertly extending the life of an open bottle of wine with the precision and ease that can only be achieved with a world-class commercial wine preservation system has helped this restaurant chain to elevate their brand, service, and perfect pour capability in a highly profitable way. About Red Rabbit. Red Rabbit is a new addition to the already successful chain of Red Cow restaurants serving Minneapolis.

2017 56

Sparkling Wine Sales Are Forecast to Boom This Holiday Season

Bermar America

Sparkling wines are expected to continue their growth this season and well into 2018. At Bermar America, we’re excited that customer demand has moved a trend into a sustained growth opportunity for operators of wine-by-the-glass programs. We have seen a marked increase in demand from savvy operators who are seeking to serve an enticing range of sparkling wines.

2017 48

Foodservice Forecast 2017: Has Cutting Waste Become More Profitable Than Unit Growth?

Sustainability Beyond the Plate

The Food Service Technology Center kicked off 2017 with our annual Foodservice Forecast seminar featuring presentations by Foodservice Equipment Reports ‘ Robin Ashton, the California Restaurant Association ‘s Jot Condie and Jessica Lynam, and myself. Left to Right) FER’s Robin Ashton, CRA’s Jot Condie, the FSTC’s Richard Young, and CRA’s Jessica Lynam present the 2017 Foodservice Forecast at the FSTC in San Ramon, CA on January 10th, 2017.

2017 40

From Restaurant Manager to Restaurant Leader: 10 Vital Steps

The Restaurant Coach University

Originally on Toast Restaurant Management Blog by Donald Burns on 11/4/15. Congratulations, you got the promotion! Whether that's because of your hard work, discipline and tenacity, or because in a heated battle the previous restaurant manager walked out, you are now in charge. However, chances are, no one really trained you on how to be an effective restaurant manager. Many people in this predicament fall back on modeling the behavior of past managers they have worked with… good and bad.

2017 70

Feeling Lost? 5 Ways to Rescue Your Restaurant

The Restaurant Coach University

When you opened your restaurant you had big dreams and a plan. Then there was a change in the market and perhaps your plan went astray. It happens. Actually, it happens all the time. Many restaurant owners get stuck during those challenges. They lose their faith and become prey to self-doubt. Then comes the friendly advice from a “friend” (even though they have never owned a business themselves). Out of desperation, you listen. You add this and that, hoping to revive your brand.

2017 70

What’s Next in Wine Preservation and Wine Service for By-The-Glass?

Bermar America

As we settle firmly into 2017, the Bermar team takes a look at what greater demand, higher expectations, and increased exposure will mean for wine service and the wine preservation systems needed to deliver the best wine experience possible. This year we intend to showcase our product range at the 2017 NRA trade show. The Wine Market Council suggests that double-digit growth is expected for this market and will continue well into 2017.

2017 48

Maximize your reach with the right blog topics

Island Media Management

One of the most common obstacles we encounter is finding the right blog topics to boost SEO and at the same time create an informative post. In the article this week, we will run through how to brainstorm blog topics, how to create unique ones, find out if your blog topics are accomplishing your business’ goals, and how to not run out of ideas. Blogs are a necessity when it comes to SEO.

2017 40

3 Hard Truths Restaurant Managers Need to Hear Today

The Restaurant Coach University

Here you are. Running a restaurant as a manager. How are things going? If you are like 87% of managers out there, you might feel you were a little unprepared for the role you currently are in. Watching other managers, you might have had a sense that it was easy. Maybe you thought you could do a better job than that one manager who everyone hated? Then you were thrown into management and you soon realized that management is anything but easy! Welcome to restaurant management.

2017 70

How Important is a Fresh Wine-by-the-Glass Program?

Bermar America

With growth in premium wine-by-the-glass sales being so critical to profitable growth for restaurants in 2017, removing these barriers must be an important priority. Serving wine as the winemaker intended isn’t just our mission. At Bermar, we believe a fresh, perfectly preserved wine is the most compelling driver behind a flawless by-the-glass program.

2017 52

Work a Job or a Restaurant Management Career

Gecko Hospitality

A “Restaurant Manager” is much more of a broad job description than some people may think. There are so many different types of restaurants, from Quick Service (QSR), focusing on speed of service and inexpensive food items – to Fine Dining restaurants, where it’s all about “wining and dining” the guests – and of course, everything else in between. What type of restaurant management career do you want to build for yourself? Where to Find a Restaurant Management Career Opportunity.

2017 40

Equipment Maintenance: Too Many Stories to Tell…

Sustainability Beyond the Plate

Left to Right) CFESA’s Dan Reese, Whaley Foodservice’s Mick Jackson, and the FSTC’s Richard Young conduct a panel on Foodservice Maintenance & Repair at the GFEN Commercial Foodservice Workshop on April 5th, 2017 in Charlotte, NC. Richard Young, Director of Education. I was recently invited to moderate a panel on Foodservice Maintenance and Repair at the Gas Foodservice Equipment Network’s (GFEN) Commercial Foodservice Workshop.

2017 40

The Basics of Food & Wine Pairing

Bermar America

Traditional wine producing countries naturally make and select wines that compliment either local or national dishes. In most of these wine-producing countries, wine is considered part of the meal; a natural part of the dining experience. In the USA, the number of wine consumers is developing in leaps and bounds. Many are still relatively new to wine drinking and haven’t considered whether their favorite drink enhances their chosen meal.

2017 48

Fine Wine & Champagne By-The-Glass Perfectly Preserved at Paradiso Ristorante

Bermar America

Angelo Romano, Chef and Owner of Paradiso Ristorante in Lake Worth Florida is renowned for his attention to quality, fresh ingredients and over 20 years of inspiring and diverse fine Italian cuisine. Angelo’s restaurant boasts an extensive menu selection that is accompanied by a fine wine-by-the-glass list of over 15 wines and Champagnes. . Freshness and presentation are of the highest importance to Chef Angelo.

2017 43

Dawn Before the Darkness: What the Upcoming Solar Eclipse Means for Food Service Operators

Sustainability Beyond the Plate

Sources: 1 A Solar Eclipse Could Wipe Out 9,000 Megawatts of Power Supplies by Naureen S Malik, July 13th 2017, Bloomberg Technology: [link]. On the morning of August 21 st the sun over California will dim by about 70% as America experiences its first coast-to-coast solar eclipse since 1979. Back in the 70’s, solar was a futuristic technology, but now we are living in that future and on some days, California meets as much as 40% of its electric demand with solar power 1.

2017 43

Wasting Away: Reducing Food (and Energy) Waste for Restaurants

Sustainability Beyond the Plate

Anne Baker (left) & Kimberly Lam with Republic Waste Services present at the FSTC food waste seminar on June 14th, 2017 in San Ramon, CA. Richard Young, Director of Education. The Food Service Tecnology Center (FSTC) held two educational seminars in June covering the relationship between food and energy waste.

2017 40

How To Become a Badass Leader

The Restaurant Coach University

Originally posted on Foodable TV Network on November 22, 2016. By Donald Burns, Foodable Industry Expert When the topic comes up about, most people will easily say they are a leader. The cold, hard truth is most are not. They simply like the concept of being a leader and the sound of it. Come on, leader sound much more dynamic than being a manager.). But leadership is not a title. It’s poetry in motion. It’s integrity. It’s all action. Everyone can be a leader.

2017 70

The PG&E FSTC champions Meals on Wheels while Promoting Energy Efficiency

Sustainability Beyond the Plate

Mark Duesler, Chef Consultant/Program Advisor. On Sunday May 21st, the PG&E Food Service Technology Center was invited by The Restaurant at Wente Vineyards to help support their booth at the 30th annual Meals On Wheels ’ Star Chefs and Vintners Gala donor event at the Fort Mason Festival Pavilion in San Francisco. For those not familiar with Meals on Wheels, it is a program dedicated to providing seniors with friendly visits and nutritious meals.

2017 40

Organic Waste Recycling for Foodservice: What You Need To Know

Sustainability Beyond the Plate

Claudia Pingatore, Energy Analyst. Until 2016, commercial organic recycling was limited to the dedicated few. Now, thanks to California’s AB 1826 , there is a centralized system that businesses, cities, and haulers can – and in some cases, must – partake in. Let’s talk about what that means for you. What do I need to do?

2017 40