Sell More Houses: How the Best Realtors Advertise in their Community

Indoor Media

Most real estate agents work hard for their clients, whether those clients are buying or selling. But all that hard work doesn’t mean a thing if you can’t attract new clients.

2017 78

6 Ways Restaurants Increase Customer Loyalty

Indoor Media

As a restaurant owner, you’re probably already aware that repeat customers are the backbone of your business. You can count on repeat diners for a steady stream of revenue that only grows as you attract new customers.

2017 78
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3 Mistakes in Advertising Your Fast Casual Restaurant

Indoor Media

No one, not a single person, prepared you for how much work it takes to run a successful restaurant.

2017 78

Coupon Advertising: 3 Ways to Reach Your Next Customer

Indoor Media

Think that coupon advertising is obsolete in the digital age? Think again. Despite the fact that technology impacts nearly every aspect of business, people still love a deal.

2017 78

5 Psychology Tricks for Grocery Store Advertising

Indoor Media

You’re walking aimlessly around the grocery store in search of something for dinner. You’ve come unprepared and hungry, so you impulsively fill your basket with a variety of appealing options, from frozen French fries to a pint of ice cream. Sound familiar? You aren’t alone.

2017 78

Grocery Store Advertising: Two Techniques to Help Build Your Customer List

Indoor Media

Who doesn’t love an expertly cooked, professionally prepared meal at a local restaurant? While dining at a restaurant is generally considered an enjoyable experience, 71 percent of Americans say they cook at home to save money. What’s more, 57 percent say that going to restaurants is a luxury.

2017 85

The Top 7 Blogs/Sites for Restaurant Marketing to Follow

Indoor Media

When you own a growing restaurant, every day you strive to create a friendly atmosphere and be a part of your customers’ daily routines or perhaps even lifelong memories. To continue doing what you love, you need to stay on top of the latest in your industry and ways to increase profits.

2017 85

How Small Healthcare Practices Advertise Locally

Indoor Media

New patients are the lifeblood of any healthcare practice. However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. Patients want to feel like they’re in good hands.

2017 78

Restaurant Publicity Primer

Food Business

Marisa Dobson is guest blogger this month. She is the founder & principal of Scintillate, a publicity and marketing consultancy that specializes in food & lifestyle clients. For over ten years, she's worked with professional creatives to turn their passions into passion projects. Visit www.marisadobson.com or follow her on Instagram: @marisa_dobson.

2017 100

Are Your Running Your Restaurant Or Is It Running You?

The Restaurant Coach University

Originally posted on Foodable TV Network November 7, 2016. By Donald Burns, Foodable Industry Expert. When your restaurant is running like a world championship team, everything is amazing. All the training, all the hard work, all the time fine-tuning your team and brand are paying off. You’re communicating, working together for a shared vision and mission. It’s a thing of pure beauty to see a restaurant running at its potential and reaching for more. A recipe for success.

2017 111

How to Start a New Restaurant

Harbor Touch

10 Tips On How To Open a New Restaurant. Choose Your Restaurant Concept. The first consideration when starting and opening a new restaurant is to pick your idea and your niche. Is your opening a restaurant to follow your passion or to make the most money possible with high margin products? Are you considering opening a farm-to-table type environment? A casual-dining restaurant? Do you want to specialize in any particular kinds of foods dishes like seafood, steak, hamburgers, or pizza?

2017 74

PRIME COST FOR RESTAURANT: 4 THINGS YOU NEED TO KNOW

Food Business

Understanding and keeping up with your businesses health is, frankly, necessary to your business success. It's important to know how various benchmarks work for your specific restaurant, cafe or brewery. Prime costs benchmark is 60% (quick serve) and 65% (restaurant). Now, you might be reading this and saying, "Now, remind me, what is prime cost again?" That's why I am writing this blogpost.

2017 100

The Hard Truth: Why So Many Restaurants Fail in Their First Year

Indoor Media

New restaurants face an uphill climb to succeed. One recent study found that 17 percent of startup restaurants fail within the first year.

2017 78

Restaurant Advertising Tactics That Actually Work

Indoor Media

American restaurants collectively spent $6.4 billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?”

2017 78

What’s the Best Way to Advertise a New Restaurant?

Indoor Media

Opening a restaurant isn’t the gloom-and-doom proposition some people portray it as. For years, a statistic has been tossed around that a whopping 90 percent of new restaurants fail in the first year.

2017 78

The Biggest Misconceptions About Coupon Advertising

Indoor Media

Think that user-generated reviews on social media platforms such as Facebook and Yelp are the top factor behind consumers’ restaurant selections? Think again.

2017 78

RESTAURANTS AND CAFES NEED GOOD COMMUNICATION

Food Business

Communication and the Ideal Millennial Workplace: ATTRACTING AND RETAINING YOUNG TALENT IN YOUR FOOD SERVICE ENDEAVOR Guest Blog by Abbie Garcia By the year 2020 millennials will make up 40% of the overall workforce, so it’s wildly important to the future success of your business that you understand how to go about attracting and retaining members of this oft-written of and just as frequently misunderstood demographic.

2017 100

4 Auto Shop Advertising Campaigns That Win Customers

Indoor Media

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Whether you’re changing oil or detailing cars, your automotive shop keeps the local vehicles up and running.

2017 78

4 Steps to Evaluate Coupon Advertising

Indoor Media

Every business owner has to start somewhere. IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company.

2017 78

The Best Advertising Techniques for Small Businesses

Indoor Media

As small business owners, you’re busy … to say the least. Between balancing planning and strategizing, accounting and financing, and customer service and human resources, your plate is usually full—any given day.

2017 78

The Core Values For Effective Advertising

Indoor Media

There is a balance that must be struck when advertising. On the one hand, businesses need sales to survive, on the other, customers look to enrich their lives in some way. The business wants more profit, the customer a better deal.

2017 78

The Difference Between Groupon and Coupon Advertising

Indoor Media

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base.

2017 78

Restaurant Promotion Ideas: Increase Sales With These 6 Campaigns

Indoor Media

If you wanted to invest your life’s savings of $5,000 in the stock market, would you invest in something that’s high-risk and high-reward, or would you invest in something that you know is going to turn your $5,000 into $25,000? Restaurant advertising is no different.

2017 78

5 Common Challenges for Bar and Restaurant Owners

The Restaurant Coach University

Let’s say you’re running consistent profit margins each month and seats are usually full. Business is good. But maybe your bar or restaurant concept seems a little stuck. It’s not growing anymore, and you’re not quite sure how to get that momentum going again. Hovering at a standstill and not being able to understand why is a terrible feeling. You know something about your restaurant isn’t working—you’re just not sure what it might be.

2017 70

The 3 Most Common Marketing Mistakes of New Restaurants

Indoor Media

It’s an exciting time to be a restaurant owner, as industry sales are expected to reach $799 billion in 2017 , the eighth consecutive year of growth. However, more recent data from February 2017 found that one-third of U.S.

2017 78

Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers?

2017 107

Why You Struggle with Hiring

The Restaurant Coach University

This blog post was originally published at Nightclub & Bar. Word on the street is there is a labor shortage for restaurants and bars. They call it the war for talent. If you really look closely, the truth is that it really is a war WITH talent. As an industry we have held tight to outdated management techniques like carrots and sticks. They just don’t work. How about that old mindset that you must “break them down first, and then build them back up”? Really?

2017 70

SIX WAYS TO IMPROVE FOOD COSTS FOR RESTAURANTS

Food Business

SIX WAYS TO IMPROVE FOOD COSTS: This topic is always fresh, always necessary. If you want better profits, focus on food costs.Double checking your food costs never goes out to style. It’s the most direct way to profitability. Any good independent or chain is forever working on improving food costs. Receiving your food deliveries can minimize waste.

2017 100

3 Things That Keep Restaurant Owners up at Night and How to Fix Them

Indoor Media

From closing your doors late at night to being on call at all times of the day, running a restaurant is the ultimate full-time job. Even when you do find time for sleep, some things will inevitably keep you tossing and turning before you drift off.

2017 78

8 IDEAS FOR YOUR RESTAURANTS' NEWSLETTER

Food Business

A cafe in Amsterdam with a steady flow of regulars and new customers. THESE 8 IDEAS FOR YOUR RESTAURANTS' NEWSLETTER ARE GUARANTEED TO BRING IN TRAFFIC A regular newsletter is your best, most direct contact with your guest in between their visits. A newsletter has one main purpose: to get regulars and new guests to keep in touch with your restaurant. That newsletter needs to be written with intention. You are proactively inviting guests to visit. But what do you tell them?

2017 100

8 Restaurant Advertising Tips for Filling Seats in the Fall Season

Indoor Media

September is a tough month for restaurants. In 2014, Businessweek reported that the month known for kids being back in school, the football season resuming, and a great Earth, Wind & Fire song is also the worst for casual dining. The rest of fall isn’t exactly great for restaurants, either.

2017 78

Billboards vs. Grocery Cart Advertising: What’s More Effective For Your Local Business?

Indoor Media

Do you remember the last time you saw a billboard? Perhaps you recall the time of day or even the location of the advertisement. But chances are, you aren’t able to recite the message, content, or brand that was being advertised.

2017 78

CULTURE IN RESTAURANTS, CAFES AND BREWERIES

Food Business

When it comes to restaurant culture, owners, guests and staff want to know, "what's the secret ingredient" in Mama's cooking; or in ramen. Restaurant owners ask specifically for the secret ingredient in the CULTURE of a place”. This is the question I posed of Erin Moran. She is Chief Culture Officer at Union Square Hospitality Group--Danny Meyers' company. We had a short interview on company culture. Here are the nuggets from our conversation.

2017 100

3 Tactics Fast Food Restaurants Use to Increase Sales

Indoor Media

It’s a jungle out there in the fast food world. There are so many options! And more just keep coming because people are demanding convenient, accessible, and affordable food that fits into their crazy lifestyles.

2017 78

6 Grocery Store Coupon Ads That Outperform The Rest

Indoor Media

Consumers can’t resist a good deal, and they are always open to trying something new when given the chance. Research by RetailMeNot discovered that 80 percent of people are likely to visit a new restaurant if offered a promotion.

2017 78

10 Things You Should Know About Promoting Your Restaurant

Indoor Media

Restaurant owners are a special breed. You often work more hours in your business than on your business, and you wear more hats than a Dr. Seuss character. You do it all, from menu planning to accounting to customer service, you know what it takes to run a successful restaurant.

2017 78

Restaurant Cashflow in January

Food Business

Here are 3 ways to bump up sales in the winter months. The first is a January promotion, the second is ways to draw people out of their homes, and the third is a way to get them in the habit of picking up dinner, and taking it home. WINTER PROMOTION At our home, winter has a nick-name, called The Cold Times. You can almost see a scene from The Game of Thrones. At Boheme Cafe we had 3 things on our menu that faced The Cold Times, head on.

2017 100

What’s the Difference: Print Ads vs. Grocery Store Advertising

Indoor Media

Print is one of the oldest tricks in the proverbial book of advertising.

2017 78

BUSTING THE MILLENIAL STAFF MYTHS

Food Business

BY GUEST CONTRIBUTOR ABBIE GARCIA Building Better Understanding of Your Restaurant, Bar or Cafe Staff Millennials make up the largest segment of today’s labor force, with even higher representation in the food and beverage service industry, which means it’s becoming increasingly important to have a good idea of who we are and what we expect and desire in a workplace. By now I’m sure you’ve grown used to the tired portrayals of a generation entirely composed of lazy, entitled snowflakes.

2017 100

Preparing for Winter: How to Market Your Auto Shop During The Holidays

Indoor Media

The holiday season is almost here, a time for “Ho, ho, ho!” ” Unfortunately, for auto shops,’ tis the season to see customers go, go, go. Drivers often postpone repairs and services until the weather gets warmer; when their wallets aren’t so stretched from the holidays.

2017 78