Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 92

Social Media 2006 2016 Website Management 92

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 137

Social Media SEO Online Ordering Website Management 137

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring. Image Source.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Engagement on Social Media.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Future Food

MARCH 24, 2020

Eating with your eyes – Food, Design and Social Media. Social media and the Internet, in general, drive our ability to offload our opinions on every element in our lives. How do you use social media to your advantage and what traps must you avoid, to remain successful and thriving?

Social Media 83

Social Media Design Food Customer Experience 83

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews.

Social Media 189

Social Media SEO Website Management Audits 189

Modern Restaurant Management

MARCH 22, 2024

This should include clear roles and responsibilities, outlining what needs to happen and who will manage each activity (e.g., who will manage communications to different stakeholders, who will notify supply chain partners, etc.) Data is integral to recall management. Train your team. Act quickly. Leverage tech tools.

Food Safety 167

Food Safety Social Media Food Supply Allergens 167

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.

Management 172

Management Management Loyalty Program Social Media 172

Modern Restaurant Management

NOVEMBER 7, 2023

Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website.

Marketing 197

Marketing Social Media SEO Front of House 197

7 Shifts

OCTOBER 9, 2020

This rise in digital interactions has made it critical for restaurants to have well-designed websites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. They have beautiful websites , blogs , and a well-planned social media presence. Marketing is a full-time job, which may clash with your business management tasks. Follow Social Media Trends.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Culinary Cues

NOVEMBER 10, 2023

What if the chef, manager, and owner were required to do the same, in essence proclaiming they approve of the work as presented to the guest? Are you proud to present this to your teammates, manager, or guest?” Why not list your employees on the menu or on your website and their role in the organization.

Seminar 360

Seminar Front of House Workshop Back of House 360

Modern Restaurant Management

DECEMBER 10, 2020

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.

Marketing 222

Marketing Social Media SEO Website Management 222

Culinary Cues

MARCH 26, 2022

[] FAILING TO UNDERSTAND SOCIAL MEDIA. Plain and simple – social media IS YOUR MOST IMPORTANT PLATFORM FOR COMMUNICATION. Social media is very inexpensive, but someone needs to effectively manage it every day and every way. This is what everyone pays attention to. The kitchen is slow tonight”.

Cash Management 371

Cash Management Social Media Restaurant Law Communication 371

Restaurant Engine

OCTOBER 11, 2023

1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts. You can also direct people to your website to see more of your Google reviews. Are they on your website?

Social Media 110

Social Media Email Marketing SEO Website Management 110

7 Shifts

JANUARY 26, 2021

He also operates Cali BBQ Media and hosts the Digital Hospitality Podcast, and is an advocate for digital hospitality as a means to grow your business. If you’re not sure what your customers are looking for, don’t be afraid to take to social media and ask them. The number one thing you need to fix is your website,” says Walchef.

2021 370

2021 Front of House Social Media Back of House 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Do they prefer takeout or dine-in?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

MARCH 8, 2023

That’s why social media can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and social media is a great place to begin and end those experiences. Today, consumers often begin the journey to your restaurant on social media.

Social Media 169

Social Media Customer Experience Website Management Customer Service 169

Social Hospitality

AUGUST 25, 2019

C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. Streamline Reservations and Order Management Restaurant employees devote a lot of time to reservation management and customer orders. Why Do Chatbots Play a Role for Restaurant Businesses?

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

JANUARY 20, 2023

It's hard enough to manage a higher workload without delivery. Next, promote your contest or giveaway through social media and other channels. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. And best of all, they're easy to set up and manage.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JUNE 12, 2023

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media 159

Social Media Loyalty Program Communication Sustainability 159

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app.

Loyalty Program 137

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 137

7 Shifts

JUNE 25, 2021

Usually, those in charge of hiring will share their job posting on multiple job boards, social media platforms, and share those links among staff to then spread to their networks. When candidates come in, they come through multiple mediums such as website notifications, site notifications, multiple email inboxes, texts, and walk-ins.

Hiring 370

Hiring Website Management Social Media Certification 370

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? These social networks don't have the capabilities your restaurant needs to become an online business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering SEO Hiring 370

ChowNow

FEBRUARY 14, 2024

More and more restaurants are launching their own websites, mobile apps, and online ordering channels. THE WEBSITE BUILDER FOR INDEPENDENT RESTAURANTS Now, ChowNow will launch premium restaurant websites built by our experts and optimized for ordering. It’s super user-friendly and so professional looking.

Website Management 78

Website Management SEO Mobile Ordering Online Ordering 78

Modern Restaurant Management

JUNE 24, 2021

Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Google Rankings and Google My Business.

Marketing 195

Marketing Social Media Mobile Ordering Website Management 195

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. They have beautiful websites , blogs , and a well-planned social media presence. Marketing is a full-time job, which may clash with your business management tasks. Feature these testimonials on your website.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Culinary Cues

AUGUST 7, 2021

We have a problem right now that seems to be universal and there is no shortage of complaints and posts on social media that proclaim the effects, but little is done to point to active solutions. For a few decades we (the restaurant industry) relied on the media to push the hype about the glory of working in restaurants.

Social Media 474

Social Media Cash Management Blog Equipment 474

7 Shifts

DECEMBER 17, 2020

Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot. Many restaurant website builders also allow you to put a sign-up form on your website. It’s essential that your restaurant’s social media presence is one that people want to follow.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Restaurant Engine

MARCH 27, 2024

With this staggering statistic, you can see how vital restaurant reputation management is to your business. To help you with review management tips, let’s look at 10 secrets to online review success. #1: 10: Share Reviews on Social Media Once you get some reviews, you should share them on your social media platforms.

Social Media 59

Social Media Website Management Email Marketing Customer Service 59

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. With social media, we're able to reach people around the globe—it's so important. It's also important that what you put on social media is the same product you get [in person].

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

OCTOBER 19, 2022

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. Generally speaking, the higher the rank, the more likely a consumer is to click on a website. Create unique content – Think blog posts, testimonials, engaging/fun social media posts.

SEO 182

SEO Social Media Website Management Online Ordering 182

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Verify your business to confirm that you are the owner or manager. More on this in the next topic!

SEO 186

SEO Website Management Email Marketing Online Ordering 186

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media 208

Social Media Website Management Mobile Ordering SEO 208

7 Shifts

AUGUST 18, 2020

To help restaurants thrive and adapt, the 7shifts team brought together a number of industry thought-leaders to share how they have adapted their operations to capitalize on the new opportunities in the market.

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195