Taco Bell’s New Giant Cheez-It Is the Stuff of Fast Food Fever Dreams
EATER
JUNE 3, 2024
Think all the way back to 2012, and consider, for a moment, Taco Bell’s Doritos Locos taco. Within a year of its release in 2012, the chain had already sold more than 400 million Doritos Locos tacos and was forced to hire thousands of new workers to keep up with the demand.
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