Destinationaires: turning regional locations into destination tourism
JUNE 18, 2020
So how can tourism-based hospitality businesses pivot their thinking to embrace the evolving needs and demands of travelers? To explain further, Wil Slickers joins us to talk about the ways hospitality and tourism innovators - destinationaires - can turn local spots into tourist destinations. Travel trends are changing. To do this, we need to think about the reasons people travel to so-called ‘destination holidays’ - and how that can also drive people to visit local destinations.