The Rail

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5 Things to Consider Before Opening a Restaurant in 2025

The Rail

By Tracie Johnson, Contributor A restaurant is a destination, an experience , and a reflection of the cultural moment -- not just a place to eat. Opening a new dining space in 2025 calls for more than just a good recipe list or architectural sense. Understanding a rapidly changing landscape characterized by rising costs, evolving customer habits, and an increasing demand for originality is critical to success.

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Beyond the Plate: How to Curate Ambiance for Your Restaurant

The Rail

By Destiny Clarkson, Contributor Serving delicious food is only half the challenge in the competitive dining scene of today. The modern guest seeks an experience rather than simply a meal. That moment starts the minute they enter your restaurant and are enveloped in ambiance. From layout to lighting, every design decision influences the memory and emotion of a meal.

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How Rising Costs and Changing Tastes are Reshaping the Craft Beer Industry

The Rail

By Ellie Gabel, Contributor The past decade has been a roller coaster for the craft beer industry. After an explosion in popularity in the 2010s, the COVID-19 pandemic seemed to spell the end. However, breweries largely weathered the storm. Now, rising costs and a shifting consumer market threaten small-batch beer once again, but that doesnt mean the end is nigh.

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5 Tips for Building Your Restaurant's Brand Awareness

The Rail

By Tracie Johnson, Contributor The restaurant industry thrives on flavor, atmosphere, and emotion, but none of this matters if no one knows you exist. In a sea of restaurants fighting for attention, raising awareness is not only vital but also rather helpful. Beyond the front door, the name of your restaurant, its atmosphere, and the narrative it tells should echo.

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Reopening a Restaurant in a New Location? Don’t Skip This Step

The Rail

By Angela Marshall, Contributor Reopening a restaurant in a new location can be both exciting and overwhelming. Whether upgrading to a bigger space, aiming for a better neighborhood, or rebranding your culinary identity, the process requires more than just packing boxes and creating a new sign. Reopening in a new location is a major milestone that demands strategic planning, emotional investment, and a deep understanding of what makes restaurants thrive.

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Tech Solutions for Restaurant Leaders: The Advantages (and Considerations) of AI-Driven Marketing

The Rail

By Briana Hilton, Contributor Artificial intelligence (AI) is becoming a key player in the restaurant industry, as 33% of U.S. restaurant leaders planned to use it for AI-driven guest marketing endeavors in 2024, according to market research from Restaurant365. With advantages that include higher efficiency, less guesswork, and targeted accuracy, theres no question that tools powered by AI can contribute to success in marketing, including at restaurants.

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How to Turn Old Restaurant Footage into Digital Content for Social Media

The Rail

By Jim Franzen, Contributor In the quiet hours of a Wednesday mid-afternoon, when the fryers long since cooled and the sun has dipped into a smudged shade of bronze over the alley dumpster, you might find yourself in the back office, cardboard box cracked open, sifting through faded photos and dusty VHS tapes. The whole thing smells faintly of vinegar and chili oil, as do the people you used to be.