Momofuku Says It Will No Longer Enforce ‘Chile Crunch’ Trademark
EATER
APRIL 12, 2024
Mariscal explains that the original trademark enforcement was a protective move After Momofuku purchased the “chile crunch” trademark from Chile Colonial , a Colorado-based company that began selling a Mexican-inspired crunchy chile condiment in 2008, “it then became our job to protect it.”
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