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Employ Marketing Tactics to Attract Workers

Modern Restaurant Management

Put your marketing skills to work to recruit new talent and fill open job positions at your quick-service restaurant. While government assistance programs and widening the talent pool are one way to conquer the issue, restaurant operators can implement new strategies to help ease the labor shortage by using marketing tactics.

Marketing 493
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Michelin Rating Overview: Expansion into New Markets

Goliath Consulting

Today, the Michelin Guide continues to explore new markets and broaden its global influence. In the 2010s, Michelin continued to strengthen its presence in Asia, entering Singapore and Seoul in 2016 and Bangkok in 2017. Challenges in New Markets Despite its success, the Michelin Guide faces challenges when entering new markets.

Marketing 243
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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. These photos will continue to give you a high ROI for years to come. Create a Conversation Trigger.

Marketing 567
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Pivoting to Video: Easy Video Marketing Ideas for Restaurants

Modern Restaurant Management

Advances in phone camera technology and the ease of uploading to the internet have made video marketing not only a possibility for most businesses, but a necessity. In 2017, Facebook founder and CEO Mark Zuckerberg discussed the importance of video to the future of internet marketing. Unsure of where to start?

Marketing 569
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9 Important Hospitality Sales and Marketing Tips

Social Hospitality: Restaurants

From 2009 to 2017, gross bookings in U.S. It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Some owners of small restaurants and hotels may not feel like they need to hire people for a specialized marketing team. Your online marketing campaigns generate a lot of data.

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Inside the Starbucks Collectors Cup Market, Where a Single Tumbler Can Sell for Nearly $2K

EATER

Which means that collectors have to visit the stores or make a foray into a secondary market that is both thriving and competitive. Ashley Spaulding, a collector in Fort Worth, Texas, got her first reusable Starbucks cup as a gift from her husband in 2017. And of course, a market this hot has predictably inspired some fraud.

Marketing 337
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MRM Research Roundup: End-of-February 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 482