Remove Marketing Remove Reference Remove Sourcing
article thumbnail

New Year, New Deals: How Smart Operators Keep More Profit

Modern Restaurant Management

These chefs might know how to source the finest ingredients, but no one’s taught them how to negotiate the price of those ingredients or keep suppliers from quietly eating away at their profits. It’s like training a pilot to fly but not teaching them how to fuel the plane or maintain it. billion for yourself.

article thumbnail

How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221
article thumbnail

How Restaurants Can Attract Gen Z Customers by Embracing Brand Purpose and Social Responsibility

Modern Restaurant Management

Understanding the Importance of Brand Purpose In today’s marketplace, brand purpose refers to the reason for your restaurant’s existence beyond making a profit. Sustainable sourcing is one social responsibility initiative that resonates with Gen Z.

article thumbnail

Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Menu pricing shouldnt be a guessing gameit should reflect the real costs of running your restaurant, what your guests are willing to pay, and where you stand in the local market.

Pricing 195
article thumbnail

The Impact of Color and Lighting in Brand Photography

Social Hospitality: Restaurants

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. What Is Brand Photography? It can be used to give a subject a more youthful appearance.

article thumbnail

SOCi Report: Brand Loyalty Affected by Online Inaccuracies

Modern Restaurant Management

“As in any good relationship, consumers expect honesty and reliability when they seek out businesses online,” said Damian Rollison, Director of Market Insights at SOCi. ” Brands still stuck in the past and not optimizing their online profiles may lose out on significant market share.