Remove Advertising Remove Education Remove Sourcing
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Dinner, With a Side of Climate Preaching

EATER

Changing temperatures and weather patterns mean ingredients that were once common are now harder to come by , and sourcing ingredients from sustainable farms can often be more expensive. Customers who are attracted to sustainable eating “come find us because of our sourcing,” he adds, but “there’s only so many places we can communicate that.”

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How to Diversify Your Brand by Adapting Plant-Based Food Trends

Modern Restaurant Management

Plant-based proteins should not be seen as a meat substitute but rather as an additional protein source offered – aside from meat, poultry or fish. Effectively educating those (bartenders, wait staff, back of the house, etc.) A simple switch in protein, if done correctly, is an easy and cost-efficient surrogate.

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Seven Ways HR Leadership Can Reduce Risk for Restaurants During Turbulent Times

Modern Restaurant Management

Educating employees about transmission, risks and how to protect themselves can provide them with a sense of empowerment over the situation. Avoid misinformation, turn to reliable sources, and be your team’s trusted advisor. As the public service advertising says, “Even though the tables are empty, the kitchens are full.”

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The Rise of Transparent Dining and What It Means for Restaurants

The Rail

Millennials and Gen Z consumers are likely to research food sourcing, question menu claims, and support restaurants that align with their values. Clear sourcing protocols can improve operational efficiency, reduce waste, and protect a brands reputation in the face of disruption. Consumers are paying attention.

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From Consumption to Connection: Restaurant Promotion Trends for 2024

Modern Restaurant Management

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Collaborate with local breweries to pair different pizzas with craft beers for a tasty and educational experience. Become an educational platform in your field for them.

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RATE Your Advertising Campaign

Indoor Media

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What does RATE stand for? Repetition.

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Is There a Right Way to Raise Prices?

Modern Restaurant Management

Rick Camac, Executive Director of Industry Relations at the I nstitute of Culinary Education. Be honest and transparent (but do not advertise it). Some restaurants have also driven profitability by featuring lower cost but higher margin food items through menu placement and attractive pictures. Check your competitor's pricing.

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