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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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The Digital Foodie: Top Trends That Will Drive 2022 Restaurant Marketing

Modern Restaurant Management

As brands struggled to survive in the earlier part of the pandemic, the acquisition market was ripe for bargain hunters. If you are not reading this article on Modern Restaurant Management , please reconsider your reading choices and visit the original source.

2022 520
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Are acquisitions becoming more common in the coffee industry?

Perfect Daily Grind

Acquisitions are commonplace in all kinds of industries around the world, and the coffee sector is no exception. However, it’s clear that Covid-19 shifted how coffee businesses operate , which ultimately influences the motives behind acquisitions. What are mergers and acquisitions? Recent major acquisitions in the coffee sector.

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15 Restaurant Metrics to Know and How To Use Them

7 Shifts

In this article, we'll go into 15 key performance indicators for restaurants, why they're important, how to calculate them, and more. Customer Acquisition Costs. Customer Acquisition Costs. What is customer acquisition cost? How to calculate your customer acquisition cost. If it's not measured, it won't be managed.

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MRM EXCLUSIVE: Consumer Data Analytics Reveal Dining Patterns to Attract Customers 

Modern Restaurant Management

With the COVID impacts behind us, people are back in restaurants but as the CNN article stated, it is different. By 2021 we asked the question a little differently and found 22 percent of consumers said they were currently eating out but 16 percent still said they would not until the pandemic ended.

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5 Essential Restaurant Customer Retention Strategies Every Operator Needs In 2025

ChowNow

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. For more expert tips, check out our article on social media marketing for restaurants.

2025 195
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Disruption in the Restaurant Technology Space 

Modern Restaurant Management

According to an article by BBC, McDonald's is investing in an Artificial Intelligence start-up to help serve data-driven meal choices. This makes it crucial for restaurants to use technologies like Point Of Sale systems with multiple integrations, strong loyalty programs for customer acquisition and retention.