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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Email Marketing.

Marketing 397
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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

restaurant sales are expected to return to pre-pandemic trajectory and reach $898 billion in 2022. Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. So, what is the recipe for success when it comes to advertising? There are two types of advertising.

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. A Few Caveats.

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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? For Bigger Marketing Budgets, It’s About Doubling Down on Digital. For Small Eateries, It’s About Focusing on Fundamentals.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 198
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7 Guest Preference Predictions for 2022

Restaurant365

As we end 2021 and consider the vast increase in takeout, comfort food, and overconsumption of alcohol that took place during the throws of the pandemic, many of us are resolved to doing better in 2022. Below are our 7 guest preference predictions for 2022. During the pandemic the takeout market more than doubled.

2022 147
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Six Reasons Promo and Gift Cards Will Be Driving Restaurant Trends in 2022

Modern Restaurant Management

Among all the trends forecasted for hospitality establishments in 2022, restaurant gift cards are one of the most powerful tools in your tool belt. We’ve listed six trends you’ll see in restaurants in 2022 and, through them, how you can use gift and promotional cards to see even more success.

2022 198