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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Email Marketing.

Marketing 397
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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

restaurant sales are expected to return to pre-pandemic trajectory and reach $898 billion in 2022. Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. So, what is the recipe for success when it comes to advertising? There are two types of advertising.

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. A Few Caveats.

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How is Influencer Marketing tapping huge growth in Ecommerce? (The Ultimate Guide)

Bingage

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

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Yelp Data Reveals Fastest Growing Brands

Modern Restaurant Management

To compile the report, Yelp’s data science team looked at net new business openings, consumer interest and user searches to create a blended metric that ranks brands by how quickly they’re growing year over year from 2022-2023. Looking regionally, the Midwest and South are on a caffeine kick, while the coasts are the most health-conscious.

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Behind the Scenes: Cinco de Mayo Prep

Modern Restaurant Management

According to recent data from SpotOn, its clients saw restaurant spending on Cinco de Mayo increased by 40 percent from 2022 to 2023. In 2018, Womply estimated restaurants saw a 44-percent increase on Cinco de Mayo over a typical day. compared to an average Friday, with increases of seven percent in Texas and three percent in California.

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Restaurant marketing jobs: 4 roles to understand in 2023

Open for Business

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

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