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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Email Marketing.

Marketing 397
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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. A Few Caveats.

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7+ Awesome Restaurant Super Bowl Specials and Promotions for 2023

7 Shifts

There are a few things restaurants can do to get ready for the Super Bowl: Stock up on supplies: Make sure you have enough food, drinks, and utensils to accommodate the increase in customers.Think of what's most likely to sell out first: finger foods, wings, pizza, kegs, napkins, special items, etc. Offer discounts and specials.

Specials 195
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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 197
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7 Guest Preference Predictions for 2022

Restaurant365

As we end 2021 and consider the vast increase in takeout, comfort food, and overconsumption of alcohol that took place during the throws of the pandemic, many of us are resolved to doing better in 2022. Below are our 7 guest preference predictions for 2022. During the pandemic the takeout market more than doubled.

2022 147
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MRM EXCLUSIVE: Eating Habits are Shifting

Modern Restaurant Management

The study was in-field from March 1-10, 2022. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. Provoke Insights conducted a 15-minute survey among 1,500 Americans between the ages of 21 and 65.

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What Trends Are You Seeing and What Can We Expect to See More of in 2022?

Modern Restaurant Management

Eataly style food halls – taking advantage of a weak commercial real estate market with a large supply of available large spaces. 2022 will be the year where the restaurant industry shows the world how flexible and techno-savvy it really is. Anything plant based! Alec Dafferner, a partner at GP Bullhound.

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