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How Social Media Launched the Acai Berry Craze

Social Hospitality: Restaurants

The Acai berry market ‘s fast growth has a lot to do with social media. Social media propelled this once little-known Brazilian native fruit onto the global scene. Social media propelled this once little-known Brazilian native fruit onto the global scene. billion people use social media daily.

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Why Starbucks Doesn’t Hit Like It Used To

EATER

Starbucks didn’t invent the popular “Medicine Ball” tea or sweet “Pink Drink, ” both of which have become staples of the menu — their customers did, and they organically went viral on social media. Unfortunately, leaning into this customizable creativity has, arguably, made the experience at Starbucks worse.

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How Social Media Launched the Acai Berry Craze

Social Hospitality: Restaurants

The Acai berry market ‘s fast growth has a lot to do with social media. Social media propelled this once little-known Brazilian native fruit onto the global scene. Social media propelled this once little-known Brazilian native fruit onto the global scene. billion people use social media daily.

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LSM in Action: A Restaurant Brand’s Secret Weapon

Modern Restaurant Management

Here’s an example of LSM in action: In 2009, I had the incredible honor of spearheading the launch of the McCafe brand in Raleigh as an identified test market. We also worked with local media outlets to conduct onsite interviews and radio remotes and ensured that our campaign was seen all over social media.

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How Fast-Food Apps Took Over The Drive-Thru

EATER

How apps became the modern-day loyalty program The mobile app trend in fast food kicked off in earnest in 2009, when Starbucks introduced the first ever mobile app to allow customers to pay for coffee with their phones. And arguably, some employees lives worse.)

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PepsiCo Buying Poppi Was Inevitable

EATER

Photo by Cindy Ord/Getty Images for SCAD Its the latest in a long line of healthier drink acquisitions for the soda giant This week, massive food and beverage conglomerate PepsiCo announced that it would drop nearly $2 billion to acquire Poppi, the low-calorie, probiotic-infused soda brand that youve likely seen on your social media feeds.

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9 Important Hospitality Sales and Marketing Tips

Social Hospitality: Restaurants

In a world driven by social media and online search, sales tactics are essential to generate revenue. From 2009 to 2017, gross bookings in U.S. They have beautiful websites , blogs , and a well-planned social media presence. Follow Social Media Trends. hotels grew to $185 billion from $116 billion.