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Google generates more than 100 billion visits to businesses’ websites every month. The search giant is the common denominator for customers looking for information about restaurants online. Whether someone is looking for a great burger to pick up on the way home or a returning customer wants to double-check your Sunday hours, they head to Google. . Third-party restaurant delivery marketplaces recognize the immense value that Google has for the food and beverage industry.
Your brand is your bond! It is easy to focus on and get caught up with your product or service because it is the deliverable; the tangible asset you deliver to your customer. But what about your intangible asset… your brand? The value of your brand is equally as important as the quality and care put into your product or service. And, forgetting to cultivate your brand or ignoring it all together can have a negative impact on your company’s reputation and bottom-line.
Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people. Here are 10 digital marketing tips for restaurants. 1.
The secret can be summed up in just four words: Join a Mastermind Group! ????. What is a Mastermind Group? Napoleon Hill is often credited with being the originator of Mastermind Groups, but the truth is Mastermind Groups have been around much longer. Hill had a straightforward definition: The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Burger.jpg. Author(s): Jeffrey Spear. Teaser: When was the last time you dined out, experienced remarkable service, incredible food, and left the restaurant feeling buoyed, impressed, delighted, and overwhelmingly satisfied? In this day and age, apart from those establishments employing celebrated chefs such as Thomas Keller, Barbara Lynch, Gary Danko, Dan Barber and Susan Feniger, finding remarkable culinary experiences in a sea of ordinary is difficult.
Does your café have excellent coffee? Great baristas? Is it a welcoming space where people like to meet? Managing a successful coffee shop means keeping track of a lot of different elements. And there’s always room for improvement. By evaluating some key areas of your café, you can improve your financial efficiency and potentially increase profits. Read on for some tips.
Within the past two years, the number of restaurants in the US that offer online delivery has grown by an incredible 210%. Given this rapid increase, it’s not surprising that attitudes and business practices related to online ordering are transforming quickly, too. Many online delivery apps are no longer content to just provide ordering technology and delivery services.
Within the past two years, the number of restaurants in the US that offer online delivery has grown by an incredible 210%. Given this rapid increase, it’s not surprising that attitudes and business practices related to online ordering are transforming quickly, too. Many online delivery apps are no longer content to just provide ordering technology and delivery services.
Summer is here, and we’re cooling down with two of our favorite frozen cocktail recipes: the frozen Moscow Mule and our house favorite frosé. Beat the heat by learning how to make frozen cocktails—we’ve got the frozen cocktail recipes below. How To Make The Frozen Moscow Mule. The perfect mix of sweet, spicy, and tart, the frozen Moscow Mule is one of our favorite frozen cocktail recipes.
The story of technology infiltrating an industry is always the same: adopt the new technology or fall behind the more tech savvy competition. The restaurant industry is facing this dilemma today more than ever. Orders are typed into iPads, long paper checklists are no longer used to evaluate inventory, and credit cards are processed right at the table customers just ate at - and restaurateurs are taking notice.
Check any restaurant’s event page and it’s likely you’ll see a chef collaboration event or even an event collaboration series. Though the idea of chef collaborations has taken off, the style and scope vary immensely depending on the restaurants and chefs involved. To get a sense of what makes a collaboration successful, we talked to three different restaurants to learn what works for them. .
Image via www.thelondoner.me. The art and science of reducing food packaging in all food service outlets. Single-use food & beverage packaging has always been a concern for the environment and with recent high profile campaigns seeking to ban single use plastics, governments are now looking to legislate in line with community expectations. The SA government looks set to be the first to draft legislation later this year banning certain single-use plastic products and intend to introduce into
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Your shop’s been humming along smoothly for a while now. You have good coffee and a growing customer base that keeps coming back for more. But are you taking advantage of every opportunity to increase your sales and customer loyalty? . Most retail sections in cafés are underutilised, impractical, or downright non-existent. You may well be brewing good coffee, training your staff to upsell products, and carefully putting your high-profit snacks next to the till.
Online food ordering has grown by 23% in the past four years, constituting a massive change in the way that restaurants do business. It’s a development that can extremely beneficial: online ordering increases order sizes , makes operations more efficient , and generates valuable restaurant data. Whether or not your restaurant sees all of these benefits, though, depends on what online ordering provider you sign up with.
The first face-to-face interaction guests will have with your business will be, generally speaking, with some of your youngest employees. Generation Z are the 24 and younger hosts/hostesses, and servers who ARE the face of your business. Wouldn’t it be great if you actually understood who they are and how they can impact your day-to-day operations?
Who doesn’t love a good craft beer? But have you ever wondered how brewers get all those unique flavors into their beers? The truth is that brewers use enzymes. Beer enzymes are being used more frequently in the brewing process in recent years because they have been creating successful brews that are satisfying the current desires of craft beer lovers everywhere.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
A restaurateur juggles a million different priorities, from marketing and menu building to delivering the best possible hospitality to guests. With all of the noise, one question that’s increasingly difficult to answer is this: Are you focusing on the right things? . Today, our partners at Toast released their industry report on Restaurant Success in 2019 , which analyzes survey responses from restaurant workers and restaurant guests across the nation.
Everybody has a different reason for getting into the restaurant business, but shuffling paper and maintaining spreadsheets usually isn’t among them. Yet that is how much of a chef or restaurateur’s time is spent: manually entering invoices, taking inventory counts with paper and a clipboard or reviewing sales results from a point-of-sale system and trying to reconcile them with the purchasing and food cost data kept separately on spreadsheets.
Before joining BevSpot, Trevor Bernatchez spent over 15 years in the world of restaurants and wine retail. After becoming a Certified Sommelier in 2015, Trevor was looking for new challenges for his career in the beverage industry. As BevSpot’s Sr. Manager of Customer Education, Trevor uses his years of experience and education to help others become more successful with their bars and restaurants.
Every month, Google connects millions of people with local businesses across the US. As the most visited website in the world, we recognize the significant opportunity to monetize these Google searches and turn them into orders at your restaurant — in an instant. That’s why we’re excited to share ChowNow’s newest ordering channel in partnership with Google.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
How Demographics, Lifestyle, and Technology are Changing Restaurant Consumer Trends. In general, demographics refer to quantitative characteristics such as age, gender, and geographic location used in marketing to segment large populations into small, marketable groups with similar characteristics and collectively influence many consumer trends, behaviors, and expectations.
In this digitally-driven world, you might think that online advertising is the best way to go. Before you jump to conclusions, let’s take a few minutes to talk through the pros and cons of both digital ads and printed ads and how to know what’s right for your auto shop.
Social media is practically an obligatory topic for industry events and how-to articles, and for good reason: About half of all consumers learn about food through social networks, and last year, 63% of restaurants used social media for marketing.* While engagement and investment in social media are on a continuous rise, when it comes to using channels to build an audience and bring in new guests, the whole effort can feel crowded, noisy, and inexact. .
So, you’ve got a great menu and the right atmosphere, but you’re still seeing a lull in business. What gives? Chances are that many people are unaware of how awesome you are or, if it’s nice outside, they’re making other plans. This begs the question How do I get people in my venue? One of the answers to that question is by hosting a Trivia Night. Trivia Nights are a great way to get people into your bar and keep them coming back week after week.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
They say the best way to grow mushrooms is to keep them in the dark and feed them manure. Some restaurant boards are relegated to the same regimen. While it is essential for the restaurant board of directors and executive management teams to nurture a harmonious and balanced relationship — and this is how it works in most of the best-run businesses — there are also instances of an organizational culture where board members become complacent in being treated like mushrooms (kept in the dark and f
Customer and Industry Trends - Staying Relevant and Thriving. Customer and industry trends identified in the 2019 Eating Out in Australia report , highlight a disconnect between the perspective of both customers and operators. Yet it also offers some magnificent insights in staying relevant and thrive in what has always been a competitive market. Let’s start by looking at the key industry concerns.
Blog. Managing Invoices by Exception – an Exceptionally Good Idea. Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. A s any restaurant operator or manager knows, running the day-to-day comes with a million demands on your time.
Car maintenance can be expensive, which is why many car owners shop around for the best deal. As a savvy auto repair shop owner, you want their business. But the question is: will they choose your auto repair shop?
Fuel your restaurant’s success with our comprehensive 2025 funding guide! Running a restaurant comes with unique financial challenges, from managing seasonal fluctuations to covering unexpected expenses like equipment repairs or ingredient shortages. This guide dives into fast, flexible financing options for restaurant owners. Discover how to bridge cash flow gaps, fund expansions, or navigate slow seasons without compromising service quality.
In a world where new restaurants concepts are popping up on every block and competition is at an all-time high, restaurateurs need to do everything they can to gain loyal customers. While many restaurant marketing strategies have been around for years, leveraging digital marketing is one of the newer and more powerful ways to boost profits in your restaurant.
If your restaurant is running successfully, it’s easy to leave your marketing, business model, and hiring practices as they are. But a few intentional changes to your restaurant to promote diversity could make your business more inclusive, potentially leading to an improved restaurant culture, new customers, and an advantage over competitors. America continues to become more diverse, and minority populations are expanding.
You’ve seen the story in Hollywood movies, adventure novels and the rags-to-riches business stories. They often follow a classic structure called ‘The Hero’s Journey’ – it’s been used since mythological times. Here’s how the structure works (watch the video first), and think about what parts of it you could share with customers and staff – they love to be inspired.
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
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