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When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. Well-written menu descriptions dont just tell guests whats in a dish; they entice customers, set the tone for your brand, and can increase sales. Is your pasta handmade daily?
Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.
For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.
How each area contributes to the whole is a lesson learned in large properties like hotels, resorts, and clubs. [] MENU DIVERSITY A multi-outlet hotel, as an example, will likely have a breakfast restaurant, a family oriented mid-priced restaurant, and a fine-dining operation.
Approach the sandwich as a professional chef approaches the presentation of a fine dining meal just without the pretention and costly trimmings that fine dining requires. [] PIZZA: Ahhhone of Americas and the worlds top menu items. Make sure everything is made in house just like that fine dining chef would do for a ten- course tasting menu.
Sure, the chef may have his or her name on the menu, the owner may proudly greet every guest, accomplished line cooks may amaze everyone involved, service staff win the day with attention to detail and salesmanship, and one could certainly argue that dishwashers are MVPs because if they fail, the whole operation starts to crumble.
Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items. Create engaging email newsletters that have a clear purpose, such as promoting an event, offering a discount, or sharing a seasonal menu.
Many of the line cook teams that efficiently and consistently prepare those items listed on the menu, and those persons responsible to clean the operation throughout the day, are oftentimes from countries like Mexico, Jamaica, Guatemala, Honduras, Ethiopia, Somalia, or Asian countries.
I think, even if these items weren’t on a menu, I would find a way to bring them into the fold. The smells of the kitchen are individually unique, yet somehow blend to make sense. I have always made sure that these smells are part of the grand design of how a kitchen must operate. These are my memories of cooking for the soul.
Enhancing Menu Engineering Some menu items contribute disproportionately to food waste due to low popularity or inefficient ingredient use. To solve this problem and optimize menu offerings, AI tools analyze sales trends, customer preferences, and waste data.
Make sure to upload: Photos of your most popular dishes A clear, easy-to-read menu Pictures of your restaurants interior and exterior (this helps guests recognize it when they arrive in person) Staff and behind-the-scenes shots to showcase your brand personality Consistently keep your business hours, website link, and service updated.
Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. This means making sure there are links to the website and menu, and ensuring that the phone numbers and address information are all up to date. Keep Your Online Menu up to Date. Start a Food Blog.
Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.
The same is true of chefs and cooks who countless times prepare a menu, a dish; arrange components on a plate, sauce the work, apply an appropriate garnish, wipe the rim and quietly celebrate the story behind it. As examples, any restaurant can, and so many do, offer Caesar Salad as a menu staple. Food for thought.
While there are clear benefits to an all-digital menu system, to get the most out them, you must first take a step back to re-examine what your menu means to you. Your menu: Part love letter, part manifesto, instructions for use and a bill of goods, all rolled into one. Should your menu move to the cloud?
Have you experienced the flavors and presentations of the items that may grace your menu? Can you plan a menu focused on total utilization of meat and carcass? Is this the extent of your knowledge of menu planning? Is there breadth to your understanding of cooking, cooking techniques, and ingredients?
If you are working in a burger operation, the goal must be to view everything about that menu item as a vehicle toward excellence. Once you adopt a philosophy of excellence, it will become your signature. Be excellent!
You know that every chef has wrestled with this – should the menu reflect a personal philosophy to move the bar or stick with time-tested standards? You have all experienced the menu pundit (sometimes the restaurant owner) who asks where the shrimp cocktail is. That is in our DNA, we can’t really help ourselves.
CHANGE #1: The days of the fixed menu for restaurants should come to a halt. Without a clear understanding of where ingredient costs are going tomorrow and next month restaurants cannot afford to be shackled to a menu that is out of control. Smaller menus with changing content are the way to go.
This is defined in articles from local newspapers to the New York Times, from industry magazines and websites to social media, and from industry blogs to podcasts by the dozens – everyone states the problem, points a finger, and portrays the issue as someone else’s doing. www.harvestamericacues.com BLOG. Why is this the case?
For those of you not familiar with the term, Vlog is the equivalent of a blog, but it contains videos rather than prose. Just like a blog, you need to be willing to put in the work before seeing the returns. Video Tour of Your Menu. How did you pick your menu aesthetic? Tip : Not satisfied with your menu visuals?
With increasing promotions in restaurant magazines, food blogs, and social media platforms, more people are expected to join this mega-trend. With vegan lifestyle becoming the new normal, top restaurateurs are incorporating plant based dishes in their menus. Bn at an impressive 22 percent CAGR in 2022.
phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Restaurants can also their GMB page to engage with customers, highlighting special offers and discounts, publicizing events and promoting new menu offerings. Reviews are a significant reason why diners choose a certain restaurant.
In the kitchen – work responsibilities are divided into oversight and action positions – the number depending on the scope of the restaurant menu and the size of the operation, but basically there are chefs, cooks, and support staff. www.harvestamericacues.com BLOG. Each have specific duties and all have some shared responsibility.
Customers expect a smooth experience when theyre placing an orderif they have to pinch and zoom to read your menu or struggle to find the checkout button, theyll probably give up and order from someone else. Next, take a look at your menu. The first step is making sure your website is mobile-friendly.
Why not list your employees on the menu or on your website and their role in the organization. Why not highlight them on your social media pages or in your restaurant blog. Assign cooks the responsibility to design menu features and then celebrate their work. Invest in their excellence and they just might invest more in yours.
Nearly nine years ago, during the first twelve months of Harvest America Cues blog, one of my articles went viral attracting almost 40,000 views in one day. Yes, it is your reputation on the line, your menu, your job description to be in charge. The article struck a nerve with its focus on A Cook’s Kitchen Laws.
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.
Are you developing menu concepts that shy away from typically high-cost ingredients and ones that are sensitive to market fluctuation? What is your menu strategy for crisis situations? People no longer view dining out as a necessity to support their lifestyle. The cost of goods will rarely go down.
One of the dilemmas restaurateurs’ face is the approach taken with the management and delivery of a restaurant concept and menu. The menu is oftentimes a statement by the chef; a statement of his or her beliefs, likes and dislikes, and experiences. This menu is who I am.”
and then strategically use those keywords in content (on your website, in your newsletter or in blog posts, for instance). Create unique content – Think blog posts, testimonials, engaging/fun social media posts. This could look like blog posts rounding up local events over the weekend or testimonials from local regulars.
Thus, in this blog, we discuss how restaurants are overhauling and redesigning their business models to attract vegan customers? The restaurant’s five course vegetarian menu releases 800 gms of carbon dioxide which is eight times lesser than a traditional gourmet. Reduction of Carbon Emission Through Vegan Food.
The buck seems to always stop with the chef; it’s the chef’s kitchen, the chef’s food cost, and the chef’s menu that drives marginal profit at best. When you know what the cost of a menu item truly is then you are able to build proper selling prices that lead to profitability. www.harvestamericacues.com BLOG. CAFÉ Talks Podcast.
If your restaurant has a blog, consider adding author bios to your blog posts. Your business can facilitate meaningful discussions with your customers on social media to gauge which trendy new ingredients and dishes they might like to see on your menu. Include Your Customers in Your Celebrations.
How do the rest of us explain the menu with $25 appetizers, $60 entrees, and $20 desserts? From my perspective the answer lies in menu planning, training, and labor efficiency. This may be the perfect time to align menu planning, effective buying, solid training, and efficiency. www.harvestamericacues.com BLOG.
Below are key strategies to help improve your happy hour menu and boost sales. Surveying customers or analyzing sales data can help pinpoint which changes to the happy hour menu could spark interest. READ: Why you should consider adding tiny cocktails to your restaurant bar menu 3.
Each idea finds itself in a file folder until the right location is discovered -then he jumps into action by bringing the story to life through menu, dcor, team building, training, and marketing. Some of those ideas never find a home but continue to exist as incentive to drive the dreaming process.
Let them kick the tires and take the menu for a spin. Show them about budgets, and marketing, human resource management and inventory control, menu planning and recipe costing, and how to build their personal brand. www.harvestamericacues.com BLOG. They can’t sell a product that they don’t know. Be that resource for them.
The increasing tendency of consumers to eat plant-based food outside their homes too is changing the menu cards of QSRs across the globe. Thus, in the blog, we discuss, how QSRs are offering and widening their portfolio by including plant-based food products. Burger King’s All Vegan Menu.
As if that weren’t enough, the menu and each morsel of food presented represents the chef’s life of experiences, his or her family history, the cuisine of their forefathers, every chef who contributed to their training, and everything that they believe in – as it pertains to food. It is a juxtaposition that is nearly impossible to manage.
Whether it’s providing in-store entertainment, activating social media promotions or implementing QR-code menu options, the digital initiative among restaurateurs is clearly present, but it’s not enough. In the digital age, restaurants must put some focus on digital media, too.
Blog posts, newsletters, social media posts, and menu item descriptions are other ways restaurant owners can use AI to reduce labor costs and easily generate engaging content. It can also generate promotional copy based on customer preferences, personalizing the communication to boost sales and enhance customer satisfaction.
Here are some thoughts: PRODUCT: Take a hard look at your menu. Assign the task to your chef to create a menu that is exciting, innovative, delicious, accessible, and financially tolerable. Reverse engineer your menu from this perspective. Start by looking at the economics of producing and selling what you THINK must be there.
To this end the menu that you build should always have some fluidity. Whether it is a constantly evolving menu or a robust “features” component, part of reaching and maintaining success is to offer a bit of excitement and surprise each time a guest makes a reservation. www.harvestamericacues.com BLOG. Restaurant Consulting.
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