Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

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Goliath Consulting

JUNE 8, 2023

Welcome to the Goliath Consulting Group blog, where we share valuable insights and expert advice to help you excel in the competitive restaurant industry. Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge.

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Bingage

FEBRUARY 9, 2023

In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog. In this blog, we will discuss the 7 Restaurant trends set to reshape the industry in 2023. Hyper Personalised Marketing 2.0

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7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Buzztime Business

DECEMBER 26, 2023

Result: Increase Sales of Menu Items by 27% Here’s just one example of bar and restaurant goals focused on upselling: Instruct servers to vividly describe a dish to increase its sales by 27%, according to a Cornell University study. Put fun on the menu. Resolution #3 – Improve Your Marketing ROI Marketing takes time and money.

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2024 Bar Email Marketing Loyalty Program 97

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Menu - Your menu page is one of the most important pages of your restaurant's website. Online ordering - Ditto. Customize the navigation.

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Design Social Media Mobile Ordering Online Ordering 397

7 Shifts

JANUARY 31, 2024

One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. If this applies to you, you'll want to make sure that menu items are enticing, well-portioned, and profitable.

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Management Management Kitchen Safety Front of House 397

Social Hospitality

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

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The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). You could use email finder software to get their contact details and send them your helpful content. You can also use email to promote your brand’s positive image.

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Goliath Consulting

MARCH 20, 2023

This limited availability creates buzz and a sense of urgency for potential customers to try and snag a few items from the menu before the pop-up restaurants disappear from a location close to them. Pop-up restaurants help restaurateurs and chefs solidify their restaurant concept or test the waters of a new menu item without losing money.

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Next Restaurants

MAY 12, 2021

Bar marketing is all about that. Create an Email List. An email list is important for any sort of business, particularly for bars advertising. Emails can be used for multiple purposes, whether to invite for some event, present a menu update, or an upcoming giveaway, etc. Show the Magic of the Moment.

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Bar Marketing Email Marketing Social Media 162

The Rail

MARCH 21, 2023

By Andrea Abbondanza, Contributor In our previous QR blog post , we looked at seven reasons why your restaurant should start using QR codes and the immense benefits they provide both your guests and your staff. Menu Stands QR codes on menu stands provide a convenient and contactless way for customers to access restaurant menus.

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Social Media Email Marketing Front of House Customer Experience 111

7 Shifts

MARCH 10, 2021

Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers. Marketing is an integral part of every business plan. Your marketing plan is the vehicle by which you compel them.

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ChowNow

JANUARY 22, 2021

In this blog, we cover five simple tips for promoting your custom restaurant app. Market your restaurant app via email. If your online ordering system gives you control over your customer data, you should have a healthy list of email addresses. You can use a service like Mailchimp to send out promotional emails.

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Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

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Restaurant Engine

JULY 27, 2022

You want to find new customers and retain your current ones through attractive and enticing marketing. Most of your marketing channels will point back to your website. When they find your pages, they’re looking for your location, your hours, your website, and your menu. 1: Create a Strong Web Presence. 2: Leverage Social Media.

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7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? A blog post explaining why you are closed when you expect to reopen is also a good idea. Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc.

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Social Media Restaurant Law Employee Relations Communication 312

SpotOn

MAY 1, 2024

You'll find a series of blog articles with the correct information (including SpotOn's guide to California's minimum wage). The recommended keywords often involve reviews and menu options that guests can read before deciding on a restaurant. Feel free to give us a call or send us an email about your experience.”

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SEO Definition Online Ordering Website Management 52

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

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Loyalty Program Email Marketing Social Media Advertising 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

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7 Shifts

FEBRUARY 26, 2021

Get Your Kitchen and Menu Ready to Go ?? But don't go ahead and upload your menu dish-for-dish. Don’t feel that you have to put your menu online for any reason,” says Landers. ".the Beyond the Order: Differentiation, Marketing, and Feedback ?? So—you’re ready to take orders. Logistics and Delivery ?? says Knopfle.

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Goliath Consulting

JUNE 23, 2023

Menu Engineering By analyzing customer feedback, sales data, and market trends, AI can assist restaurants in optimizing menu offerings, identifying popular dishes, and creating new culinary experiences tailored to customer preferences. Stay ahead of the curve and let AI propel your restaurant to new heights of success.

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Email Marketing Customer Experience Social Media Technology 78

Next Restaurants

OCTOBER 31, 2019

As they scan reviews and browse your menu, they make a choice based on the strength, or weakness, of your online presence. It’s time to craft an attention-grabbing digital marketing campaign. With these restaurant industry marketing trends, guests will line up to try a slice of whatever you’re serving. The result?

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Email Marketing Marketing Loyalty Program Social Media 84

Goliath Consulting

AUGUST 1, 2023

In this blog, we will delve into the fascinating world of Japanese cuisine, exploring emerging trends, profitable concepts, and sharing invaluable insights that will help restaurant owners to successfully incorporate this delectable cuisine into their offerings. “Sushi Restaurants in the US – Market Size 2021.”

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The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

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Email Marketing Marketing Social Media SEO 64

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 11) Start A Blog.

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Goliath Consulting

MAY 31, 2023

This location-based marketing technique uses GPS or RFID technology to create a virtual boundary around a specific area, such as your restaurant’s location. In this blog post, we’ll explore how geo-fencing can help your restaurant business and provide tips for implementing this strategy effectively. Look no further than geo-fencing!

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Point of Sale Email Marketing Advertising Customer Experience 78

Next Restaurants

SEPTEMBER 1, 2020

Marketing for all businesses has become particularly important due to worldwide shutdowns stemming from concerns over economic shutdowns. Several strategies are available to overcome the recession challenge s in conjunction with additional marketing efforts. Digital Marketing Means Lower Costs & Better Returns.

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Advertising Marketing Social Media Email Marketing 126

Open for Business

APRIL 25, 2023

Earned media value is a critical metric for any restaurant owner looking to understand their total marketing ROI. Knowing how to incorporate earned media into your marketing strategy is a must for growing your business. Knowing how to incorporate earned media into your marketing strategy is a must for growing your business.

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Social Media SEO Email Marketing Influencer 78

Restaurant Engine

JANUARY 13, 2021

Is social media marketing on the menu for your restaurant’s marketing plan? Not only are you responsible for staff, your menu, your customers, and keeping everything moving, you are responsible for marketing your restaurant in the best way possible. 3: Drive Email Sign-Ups. tweet this).

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Social Media Marketing Email Marketing Coupons 98

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

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Marketing 2021 Email Marketing Social Media 77

Goliath Consulting

APRIL 4, 2023

Salads are the second most-offered menu item next to pizza, with 86.8%. The market segments up to 89% of the independent pizzeria market. Today, we provide an overview of pizzerias and current pizza trends. In addition, the pizzeria industry continues to thrive. It is expected to increase by another $42.2

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Goliath Consulting

MARCH 3, 2023

Examine your skillsets and experience you have acquired in the past to see if you’re comfortable with sales, marketing, managing, and more. If the market you plan to enter is saturated with similar businesses that sell the same product or market the same way, consider a different franchise.

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Goliath Consulting

AUGUST 2, 2022

However, with most marketing-related things, restaurants must make consumers aware of their delivery, takeout, and online ordering services. Create an online-order specific menu or “online-only” menu items along with regular menu items Make your online personality similar to your restaurant’s contemporary ambiance.

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Delivery Online Ordering Food Website Management 78

7 Shifts

JANUARY 31, 2024

One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. If this applies to you, you'll want to make sure that menu items are enticing, well-portioned, and profitable.

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Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. An in-depth market analysis will allow you to learn how to connect with your target audience in order to boost consumer loyalty and develop an effective pricing strategy.

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Restaurant Engine

FEBRUARY 22, 2023

This is one of the many reasons your website is the centerpiece of your marketing efforts. Because of this, it’s basically the open door to your restaurant and your menu. Create a regular blog posting schedule. You can also gauge how each of your pages is doing, as well as your individual blog posts.

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Website Management Social Media SEO Email Marketing 110