6 major restaurant marketing flops
Restaurant Business
MARCH 26, 2024
Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.
Restaurant Business
MARCH 26, 2024
Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.
Apicbase
MARCH 28, 2024
Understanding what influences your restaurant profit margin helps you assess the success of the business and make positive changes. A slight improvement in your net profit makes a huge difference. It’s worth, therefore, investing in improving operations to boost your margin. In this guide, we’ll examine the definitions and calculations for different types of restaurant profit margins and discuss the best ways to improve them through better inventory and purchasing management, tech integrations,
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Crunchtime
MARCH 26, 2024
From the Big Dance to the Big Mac, sports teams and restaurant teams alike need winning strategies to consistently succeed. As the madness of the NCAA tournament reaches its peak, it’s a good reminder to take a close look at the critical strategies or "plays" your restaurant is running. And, there’s no better way to learn than from the pros themselves.
Chef's Resources
MARCH 27, 2024
March 27, 2024 – by Jessica True How to Use SMS Marketing for Restaurants to Boost Sales The average person sees a constant stream of emails, social media ads, and notifications every day. Getting your restaurant noticed in this deluge is tough. What you need is a way to cut through the cacophony of noise […] The post SMS Marketing for Restaurants to Boost Sales appeared first on Chefs Resources.
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Running a restaurant involves juggling numerous tasks, but payroll and HR shouldn’t add to the stress. Our guide, "A Buyer’s Guide to Payroll & HCM Services," is tailored for the restaurant industry to help you choose the best provider. Efficient payroll services ensure timely, accurate payments, crucial for maintaining staff morale. Compliance support helps navigate labor laws and avoid costly fines.
Apicbase
MARCH 28, 2024
Restaurant back-of-house operations form the backbone of a restaurant’s success. The back-of-house (or BOH) manages crucial elements that impact cost control and profitability. These include food production and inventory management. Additionally, the BOH handles food safety and restaurant administration. The back of the house supports the front of the house (FOH), enabling the customer-facing team to focus on serving a memorable experience.
The Eat Restaurant
MARCH 26, 2024
Are you seeking a leadership role in the hospitality industry that combines a passion for food, providing excellent customer service, and inspiring the best in your team members? If so, managing a restaurant could be something you'd be interested in doing.
Restaurateur Connection brings together the best content for restaurateur professionals from the widest variety of industry thought leaders.
EATER
MARCH 28, 2024
Marcus Eakers Despite its lame typography or weird texture, the dumbest cup in your cupboard serves an invaluable purpose The reason people often talk about having a favorite or even a “best” mug, but far less often of a favorite bowl (and hardly ever claim to have a favorite plate) is because even in these informal times, most people still buy their dishes in matching sets, whereas they accumulate mugs.
The Rail
MARCH 27, 2024
By Emma Carter, Contributor The 2024 National Restaurant Association report shows that sales are up and restaurants are hiring. However, labor and food costs have gone up and consumers have become more value-conscious. Guests are also looking for more personalized dining experiences. Restaurants need to find ways to analyze the large amount of data they generate if they want to supercharge their success.
Modern Restaurant Management
MARCH 27, 2024
Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. The restaurant industry has very low retention rates , estimated at only 55 percent. With the impact a dissatisfied consumer can have on your bottom line, it is important to create a customer service strategy that sets your restaurant apart from the competition.
ChowNow
MARCH 27, 2024
We’re thrilled to announce a significant leap forward for ChowNow: we’ve acquired Cuboh, a leader in POS integration for restaurants! Cuboh’s impressive technology consolidates multiple online ordering platforms into one easy-to-manage system, and we’re excited to integrate their innovation into the ChowNow family. “We’re excited to welcome Cuboh to the ChowNow family,” says Chris Webb, CEO of ChowNow. “This acquisition puts a step closer to fulfil
Advertiser: Paycor
What type of worker is most engaged—hybrid, remote, or onsite? What are the drivers of effective leadership? What does the C-suite think HR is most responsible for? And why is a wave of HR resignations more likely in the next 12 months? Get our annual survey report to find out: The #1 challenge of recruiting & hiring Why remote teams are struggling What are the drivers of effective (and ineffective) leadership And lots more!
EATER
MARCH 27, 2024
José Rodriguez piping local herb cream cheese for his smoked salmon cups at Levain Artisan Breads. | Rafael Ruiz Mederos After decades of industrialized baked goods, Puerto Rico welcomes a generation of bakeries redefining the island’s traditions with local ingredients and global techniques Soft, doughy pan sobao is ubiquitous in Puerto Rico. The popular sweet bread is sold in almost every bakery, supermarket, and corner colmadito.
Restaurant Technology Guys
MARCH 24, 2024
In any restaurant, inventory management plays a pivotal role in seamless operations. However, conducted traditionally, it can be time-consuming and prone to errors. That’s where Nomad-Go steps in. In this blog post, as Jeremy Julian converses with David Greschler, the Co-founder and CEO of Nomad-Go, we explore how this company is transforming the inventory management of the food service industry with its innovative technology.
Modern Restaurant Management
MARCH 28, 2024
Restaurants started using 2D barcodes (such as QR codes) at dining tables to offer digital menus and even allow patrons to order with their smartphones during the pandemic, when contactless transactions were necessary. Since then, the practice has become ubiquitous. While a QR code can connect users to a host of static information, a more powerful 2D barcode is on the horizon to offer a wider suite of capabilities with virtually unlimited data storage capacity for instantaneous retrieval with th
Chowly
MARCH 28, 2024
Introduction In our recent conversation with Matt Rolfe , an experienced hospitality leadership coach, we explored strategies for improving restaurant profitability through transformative leadership and behavioral coaching. Inspired by influential figures like Tony Robbins, Matt’s coaching methodology focuses on fostering mutual support among industry peers.
Advertiser: Paycor
There’s a new overtime salary threshold that will impact employers across the country. If you have an employee making less than $43,888 on July 1 or less than $58,656 on January 1, you’re going to have to start paying overtime. Download Paycor’s guide to learn: Which groups of employees are affected? How should you classify employees? Best ways to mitigate risk.
EATER
MARCH 29, 2024
Photo-illustration by Lille Allen; Cadbury Creme Egg by David Cooper/Getty In the U.S., Cadbury chocolate is a uniquely seasonal treat There is no clearer sign that Easter — and thus, spring — is approaching than the appearance of Cadbury Creme Eggs on candy shelves across the country. With its ovoid chocolate shell and sweet filling, visually reminiscent of the inside of an egg, the Cadbury Creme Egg is arguably Easter’s most recognizable candy.
Restaurant Business
MARCH 28, 2024
Standard AI CEO Jordan Fisher and co-founders Brandon Ogle and Daniel Fischetti are joining the delivery company as it makes a bigger push into artificial intelligence.
Modern Restaurant Management
MARCH 26, 2024
Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty. With an average viewership of about 10 million , March Madness presents a prime opportunity for restaurant operators to boost revenue as consumers rush to order their favorite game-time meals.
Crunchtime
MARCH 28, 2024
Since 2011, Jersey Mike’s annual Month of Giving has raised more than $88 million for local charities, with last year’s total breaking the record at $21 million. During the month of March, Jersey Mike’s customers had the option to round up their purchase to the nearest dollar or donate $1, $3, or $5 when placing their order.
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Full Course Foundation is dedicated to nurturing excellence in restaurant leadership. Our Navigator program offers a wide range of resources tailored for professional growth. From high-quality training to personalized coaching, Navigator equips restaurant leaders with the tools they need to thrive in their careers. Unlock your potential with three months FREE access to Navigator by Full Course!
EATER
MARCH 29, 2024
Photo-illustration by Lille Allen; Cadbury Creme Egg by David Cooper/Getty In the U.S., Cadbury chocolate is a uniquely seasonal treat There is no clearer sign that Easter — and thus, spring — is approaching than the appearance of Cadbury Creme Eggs on candy shelves across the country. With its ovoid chocolate shell and sweet filling, visually reminiscent of the inside of an egg, the Cadbury Creme Egg is arguably Easter’s most recognizable candy.
Restaurant Business
MARCH 25, 2024
Panera cafes are open, but digital ordering systems are down, including kiosks in stores. Workers say they have been given no explanation.
Modern Restaurant Management
MARCH 27, 2024
Retaining quality staff members is always a key challenge for restaurant operators. Scott Greenberg addresses that challenge in his new book, Stop the Shift Show: Turn Your Struggling Hourly Workers Into a Top-Performing Team. Greenberg is an internationally recognized speaker, author and coach with franchise clients that include McDonalds, Great Clips, GNC, RE/MAX, Smoothie King, Global Franchise Group and many more.
Restaurant Engine
MARCH 27, 2024
Google is one of the top review platforms, so make sure to increase your reviews, here. Did you know that trust is key for restaurant customers? And did you know that nearly 75% of diners say they trust a restaurant with positive reviews over one without? With this staggering statistic, you can see how vital restaurant reputation management is to your business.
Speaker: James Kahler, COO of Full Course
Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.
EATER
MARCH 27, 2024
Lille Allen/Eater Written by women, they offer an inclusive and accessible approach to finding food If by now you haven’t gone foraging, eaten foraged foods at a restaurant, or at least seen a headline about foraging somewhere in your newsfeed, you might be living under a rock — though if you live under an actual rock, there’s a good chance you’ve been disturbed by foragers in search of the rich, damp soil that is an ideal habitat for fungi.
Restaurant Business
MARCH 29, 2024
No reason was given for the departure of Rian McCartan. Alex Dunn, managing partner of the beverage chain’s owner The Larry Miller Co., was named interim CEO.
Modern Restaurant Management
MARCH 29, 2024
With spring's arrival, I find myself reflecting on the myriad of challenges facing the restaurant industry. With rising salaries, inflation, and higher crime rates, it's clear that we need to adapt and innovate to thrive in this ever-changing landscape. Drawing from my 20 years in the industry and a decade of owning successful restaurants like Duck Duck Goose , Osteria Pirata , and Anchor Tavern , I'm excited to share some of the strategies I've developed a roadmap to "Spring
Aaron Allen & Associates
MARCH 29, 2024
In the dynamic landscape of the restaurant industry, one of the most critical challenges is striking a balance between offering innovative menu items and maintaining a simplified, navigable menu. This balance is not just about meeting consumer expectations but also about driving profitability and operational efficiency. This is what menu engineering is about. 2024 will be a great year for menu overhauls, not just LTOs.
Advertiser: Paycor
Benefits are central to any HR strategy. A strong benefits package attracts top talent, boosts engagement, and retains top performers.
SpotOn
MARCH 26, 2024
I was 14 when I got my first restaurant job. Enthralled with the idea that I could get paid to leave the house and hang out in the back of a restaurant, I washed dishes and loved every minute. From there, I discovered bartending. I got an early start and quickly became comfortable behind the bar—the guy with the blender full of daiquiris. By the time I turned 21, I had a long hospitality resume.
Restaurant Business
MARCH 26, 2024
The credit card giants have agreed to roll back the charges and freeze those rates for five years. But industry advocates aren't enthused about the offer.
Apicbase
MARCH 25, 2024
Managing inventory and supplier ordering is like juggling flaming torches while riding a unicycle (which also happens to be on fire). Demand forecasting for restaurants puts out the flames, takes the guesswork out of purchase orders and streamlines the supply chain. Picture this: You have to order the correct ingredients, in precise quantities, at the right time, from various suppliers without knowing future sales.
Culinary Cues
MARCH 25, 2024
Craftsmanship – it truly is something to admire. You see it, if you look, in nearly every small town and village, in those homes that are a century old, in those hard-to-find mechanical watches, in handmade guitars, violins, and cellos, and in an artisan loaf of bread, wheel of aged cheese, or perfectly crema signed cup of cappuccino in your local coffee shop – the artisan’s hand.
Advertiser: Paycor
HR doesn’t exist in a vacuum. This work impacts everyone: from the C-Suite to your newest hire. It also drives results. Learn how to make it all happen in Paycor’s latest guide.
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