6 major restaurant marketing flops
Restaurant Business
MARCH 26, 2024
Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.
Restaurant Business
MARCH 26, 2024
Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.
Apicbase
MARCH 28, 2024
Understanding what influences your restaurant profit margin helps you assess the success of the business and make positive changes. A slight improvement in your net profit makes a huge difference. It’s worth, therefore, investing in improving operations to boost your margin. In this guide, we’ll examine the definitions and calculations for different types of restaurant profit margins and discuss the best ways to improve them through better inventory and purchasing management, tech integrations,
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Crunchtime
MARCH 26, 2024
From the Big Dance to the Big Mac, sports teams and restaurant teams alike need winning strategies to consistently succeed. As the madness of the NCAA tournament reaches its peak, it’s a good reminder to take a close look at the critical strategies or "plays" your restaurant is running. And, there’s no better way to learn than from the pros themselves.
Chef's Resources
MARCH 27, 2024
March 27, 2024 – by Jessica True How to Use SMS Marketing for Restaurants to Boost Sales The average person sees a constant stream of emails, social media ads, and notifications every day. Getting your restaurant noticed in this deluge is tough. What you need is a way to cut through the cacophony of noise […] The post SMS Marketing for Restaurants to Boost Sales appeared first on Chefs Resources.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Apicbase
MARCH 28, 2024
Restaurant back-of-house operations form the backbone of a restaurant’s success. The back-of-house (or BOH) manages crucial elements that impact cost control and profitability. These include food production and inventory management. Additionally, the BOH handles food safety and restaurant administration. The back of the house supports the front of the house (FOH), enabling the customer-facing team to focus on serving a memorable experience.
The Eat Restaurant
MARCH 26, 2024
Are you seeking a leadership role in the hospitality industry that combines a passion for food, providing excellent customer service, and inspiring the best in your team members? If so, managing a restaurant could be something you'd be interested in doing.
Restaurateur Connection brings together the best content for restaurateur professionals from the widest variety of industry thought leaders.
EATER
MARCH 28, 2024
Marcus Eakers Despite its lame typography or weird texture, the dumbest cup in your cupboard serves an invaluable purpose The reason people often talk about having a favorite or even a “best” mug, but far less often of a favorite bowl (and hardly ever claim to have a favorite plate) is because even in these informal times, most people still buy their dishes in matching sets, whereas they accumulate mugs.
The Rail
MARCH 27, 2024
By Emma Carter, Contributor The 2024 National Restaurant Association report shows that sales are up and restaurants are hiring. However, labor and food costs have gone up and consumers have become more value-conscious. Guests are also looking for more personalized dining experiences. Restaurants need to find ways to analyze the large amount of data they generate if they want to supercharge their success.
Modern Restaurant Management
MARCH 27, 2024
Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. The restaurant industry has very low retention rates , estimated at only 55 percent. With the impact a dissatisfied consumer can have on your bottom line, it is important to create a customer service strategy that sets your restaurant apart from the competition.
Restaurant Business
MARCH 29, 2024
Labor challenges are ongoing for restaurants in all segments. Whether operators are having trouble finding trained employees or are facing difficulty with retention, the outcome is the same—stressed workers in the back of house, restaurants running on a skeleton crew and potential service interruptions as staff is spread too thin. Operators looking for a solution to ongoing labor struggles, however, are in luck.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
EATER
MARCH 27, 2024
José Rodriguez piping local herb cream cheese for his smoked salmon cups at Levain Artisan Breads. | Rafael Ruiz Mederos After decades of industrialized baked goods, Puerto Rico welcomes a generation of bakeries redefining the island’s traditions with local ingredients and global techniques Soft, doughy pan sobao is ubiquitous in Puerto Rico. The popular sweet bread is sold in almost every bakery, supermarket, and corner colmadito.
Crunchtime
MARCH 28, 2024
Since 2011, Jersey Mike’s annual Month of Giving has raised more than $88 million for local charities, with last year’s total breaking the record at $21 million. During the month of March, Jersey Mike’s customers had the option to round up their purchase to the nearest dollar or donate $1, $3, or $5 when placing their order.
Modern Restaurant Management
MARCH 28, 2024
Restaurants started using 2D barcodes (such as QR codes) at dining tables to offer digital menus and even allow patrons to order with their smartphones during the pandemic, when contactless transactions were necessary. Since then, the practice has become ubiquitous. While a QR code can connect users to a host of static information, a more powerful 2D barcode is on the horizon to offer a wider suite of capabilities with virtually unlimited data storage capacity for instantaneous retrieval with th
ChowNow
MARCH 27, 2024
We’re thrilled to announce a significant leap forward for ChowNow: we’ve acquired Cuboh, a leader in POS integration for restaurants! Cuboh’s impressive technology consolidates multiple online ordering platforms into one easy-to-manage system, and we’re excited to integrate their innovation into the ChowNow family. “We’re excited to welcome Cuboh to the ChowNow family,” says Chris Webb, CEO of ChowNow. “This acquisition puts a step closer to fulfil
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
EATER
MARCH 29, 2024
Photo-illustration by Lille Allen; Cadbury Creme Egg by David Cooper/Getty In the U.S., Cadbury chocolate is a uniquely seasonal treat There is no clearer sign that Easter — and thus, spring — is approaching than the appearance of Cadbury Creme Eggs on candy shelves across the country. With its ovoid chocolate shell and sweet filling, visually reminiscent of the inside of an egg, the Cadbury Creme Egg is arguably Easter’s most recognizable candy.
Restaurant Technology Guys
MARCH 24, 2024
In any restaurant, inventory management plays a pivotal role in seamless operations. However, conducted traditionally, it can be time-consuming and prone to errors. That’s where Nomad-Go steps in. In this blog post, as Jeremy Julian converses with David Greschler, the Co-founder and CEO of Nomad-Go, we explore how this company is transforming the inventory management of the food service industry with its innovative technology.
Modern Restaurant Management
MARCH 26, 2024
Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty. With an average viewership of about 10 million , March Madness presents a prime opportunity for restaurant operators to boost revenue as consumers rush to order their favorite game-time meals.
Restaurant Business
MARCH 25, 2024
Panera cafes are open, but digital ordering systems are down, including kiosks in stores. Workers say they have been given no explanation.
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Driven by a diverse and exciting ecosystem of passionate, ambitious, and often young entrepreneurs, the Food & Beverage (F&B) sector is a highly competitive environment full of immense challenges and exciting opportunities. Expert Market’s 2024 industry report, sponsored by Toast, is informed by a survey of 522 U.S. food and beverage professionals, from restaurant owners to food service managers, providing insights into the real-time challenges and opportunities within the industry.
EATER
MARCH 29, 2024
Lille Allen/Eater Sometimes, you can’t trust the recipe on the back of the box One August afternoon at an antique store in Downeast Maine, I was flipping through a box of old print advertisements when a Bisquick ad from the 1960s stopped me in my tracks. A photo of the back of a Bisquick box listed recipes for things like pancakes, biscuits and shortcake, but most memorably, a coffee cake that called for Bisquick in its batter and crumb topping.
Chowly
MARCH 28, 2024
Introduction In our recent conversation with Matt Rolfe , an experienced hospitality leadership coach, we explored strategies for improving restaurant profitability through transformative leadership and behavioral coaching. Inspired by influential figures like Tony Robbins, Matt’s coaching methodology focuses on fostering mutual support among industry peers.
Modern Restaurant Management
MARCH 27, 2024
Retaining quality staff members is always a key challenge for restaurant operators. Scott Greenberg addresses that challenge in his new book, Stop the Shift Show: Turn Your Struggling Hourly Workers Into a Top-Performing Team. Greenberg is an internationally recognized speaker, author and coach with franchise clients that include McDonalds, Great Clips, GNC, RE/MAX, Smoothie King, Global Franchise Group and many more.
Restaurant Business
MARCH 26, 2024
The credit card giants have agreed to roll back the charges and freeze those rates for five years. But industry advocates aren't enthused about the offer.
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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
EATER
MARCH 27, 2024
Lille Allen/Eater Written by women, they offer an inclusive and accessible approach to finding food If by now you haven’t gone foraging, eaten foraged foods at a restaurant, or at least seen a headline about foraging somewhere in your newsfeed, you might be living under a rock — though if you live under an actual rock, there’s a good chance you’ve been disturbed by foragers in search of the rich, damp soil that is an ideal habitat for fungi.
Restaurant Engine
MARCH 27, 2024
Google is one of the top review platforms, so make sure to increase your reviews, here. Did you know that trust is key for restaurant customers? And did you know that nearly 75% of diners say they trust a restaurant with positive reviews over one without? With this staggering statistic, you can see how vital restaurant reputation management is to your business.
Modern Restaurant Management
MARCH 25, 2024
Blake Aguillard and Trey Smith started with $30,000 and no outside investors when they opened Saint-Germain in New Orleans' Bywater neighborhood in 2018. The duo transfomed a dilapidated cottage themselves entirely by hand into an intimate 12-seat restaurant that has received numerous accolades. They have been recognized by the New York Times, Wine Enthusiast, Southern Living, and were named Eater NOLA's 2019 "Restaurant of the Year." The co-chefs/co-owners were listed among Food
Restaurant Business
MARCH 28, 2024
Standard AI CEO Jordan Fisher and co-founders Brandon Ogle and Daniel Fischetti are joining the delivery company as it makes a bigger push into artificial intelligence.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
EATER
MARCH 29, 2024
Photo-illustration by Lille Allen; Cadbury Creme Egg by David Cooper/Getty In the U.S., Cadbury chocolate is a uniquely seasonal treat There is no clearer sign that Easter — and thus, spring — is approaching than the appearance of Cadbury Creme Eggs on candy shelves across the country. With its ovoid chocolate shell and sweet filling, visually reminiscent of the inside of an egg, the Cadbury Creme Egg is arguably Easter’s most recognizable candy.
Buzztime Business
MARCH 26, 2024
Finally, signs of spring are appearing. Baseball fans are hunting for new spots to watch MLB games. Families are making Easter brunch plans. Cool kids are plotting their Coachella trips. And everyone wants to get out and shake off that cabin fever. That’s where these 12 April promotion ideas for bars and restaurants come in. You’ll show customers why your place is the best place for a taste of spring… Fresh Air Anyone?
Modern Restaurant Management
MARCH 29, 2024
With spring's arrival, I find myself reflecting on the myriad of challenges facing the restaurant industry. With rising salaries, inflation, and higher crime rates, it's clear that we need to adapt and innovate to thrive in this ever-changing landscape. Drawing from my 20 years in the industry and a decade of owning successful restaurants like Duck Duck Goose , Osteria Pirata , and Anchor Tavern , I'm excited to share some of the strategies I've developed a roadmap to "Spring
Restaurant Business
MARCH 26, 2024
Noted restaurant operator Union Square Hospitality Group's consulting arm Hospitality Quotient has launched a new e-learning platform for a broader audience.
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Running a profitable restaurant requires more than great food and service. Our guide breaks down five actionable strategies to help you control costs and maximize profitability. Learn how to track and reduce food waste, optimize labor costs with smart scheduling, make data-driven decisions with regular P&L reviews, and manage fixed and variable costs efficiently.
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