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Beyond the Menu: Maximizing the Use of QR Codes

Modern Restaurant Management

In addition to touchless menus and payment options, QR codes helped companies bridge the information gap, putting everything from FAQs to wifi network info and passwords to maps at consumers’ fingertips. McDonald's started incorporating QR codes across their mobile apps and throughout their brand loyalty programs. Not at all.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.

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Key Benefits of Restaurant Loyalty Programs

Modern Restaurant Management

Loyalty programs are mainly intended to reward customers with something when they purchase from your company. Yes, when customers sign up for a loyalty program that offers benefits like discounts, or the opportunity to earn points, they are more likely to take interest in other ongoing or upcoming events and special offers in your company.

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Five Ways to Use Instagram Stories to Grab Attention for Events

Modern Restaurant Management

Event management companies must always be on the lookout for ways to promote their events and increase brand recognition within their audience. But how exactly should you use Instagram Stories for your event promotion? Well, let’s explore some approaches that every event company should seriously consider.

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How Restaurants Can Plan For The Next Hospitality Crisis

Modern Restaurant Management

But the unfortunate reality is that over 50 percent of companies that are struck by a disaster won’t recover. A crisis management plan outlines steps that your company needs to take when faced with specific risks. In the event of a crisis, it helps to have a dedicated team that can respond to the situation in good time.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. These create a unique experience that goes beyond just food and drink.

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Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

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