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Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." " Among the highlights: The report found QSRs using demographic data in their loyalty programs were nearly twice as likely to continue running targeted promotions and LTOs, compared to those that did not.

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Olive Garden sales surge on delivery and free take-home meals

Restaurant Business

Toward the end of the quarter, the chain began advertising delivery on TV and elsewhere. Its white-labeled delivery offering with Uber has become a significant sales driver, accounting for 3.5% of sales in the quarter. About 40% to 50% of those sales were incremental, and takeout sales overall rose 20% year over year.

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From acqui-hire to vaporware: The new restaurant tech ABCs

Restaurant Business

Retail media network “A type of advertising platform that allows retailers to sell ad space on their digital channels to third-party brands.” In this case, restaurants are the advertisers. Vaporware “A computer-related product that has been widely advertised but has not and may never become available.”

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‘Coming to Your Restaurant Should be in Everyone’s Feed.’

Modern Restaurant Management

This can be done through advertising and public relations portals. Of course, with advertising, you can convey exactly how you want your message relayed to the general public. Not only do I do this in Atlanta, I also like to travel to unique destinations and try new things. Some items I loved, others not so much.

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How to Schedule Social Media Ads to Run When People Are Hungry

Modern Restaurant Management

Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders.

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RATIONAL’s iCareSystem AutoDose helps you keep your oven clean without the extra effort

Restaurant Business

Premium Food Taco Johns travels back to its West-Mex roots to spice up the menu Behind the Menu: Starting with its new Fiesta sauce and maximizing what’s already stocked in the pantry, the Mexican fast-food chain is driving flavor throughout its platform.

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Yelp Report: Breakfast’s Booming and Value’s Valuable

Modern Restaurant Management

To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. This trend is being driven by a mix of factors, including social media exposure, travel influences, and a growing appreciation for diverse culinary experiences. What surprised you about the results?

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