Why Local is ‘The Last Mile’ for National Restaurant Brands
Modern Restaurant Management
JULY 20, 2022
Despite these challenges, on-premise dining continues to return, with 13 million diners seated via Yelp in Q1 2022, up 48 percent compared to Q1 2021. At Yelp, we call this local search piece of a campaign “the last mile,” an opportunity for brands to own the moment a consumer says, “I’m hungry, where should I go?”
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