article thumbnail

How Our Pop-Up Expanded to Serve a 10,000-Person Waitlist

EATER

Here, Huang explains how business has changed since going brick-and-mortar and how hes kept prices low over the past five years. With price points and check averages under $20, it simply isnt enough money to cover the operating expenses in New York, so we needed to be more sustainable to a degree. We literally just raised prices by $1.

Serving 265
article thumbnail

Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.

Pricing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smarter, Faster, More Human: Why AI and Automation Are Transforming Restaurants

Modern Restaurant Management

” The more restaurants use AI to automate tasks that aren’t core to their business, the more they can reinvest time where it matters—serving guests. Other restaurants are integrating AI into reservations, guest messaging, and even menu pricing—helping them react to demand in real time. But what’s next?

Airlines 434
article thumbnail

‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

“Restaurants need to think beyond just serving great food; they have to consistently deliver positive experiences across every channel to build trust, strengthen their reputation and keep guests coming back.” Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.

Marketing 490
article thumbnail

How a Creative Cocktail Program with a Beer and Wine License Can Help Your New Restaurant Succeed

Modern Restaurant Management

Restaurant owners looking to purchase an existing license can face prices up to $1 million depending on demand. These licenses allow restaurants to serve beer, wine, and wine-based liquors, offering opportunities for innovation without the financial burden of full-service licenses. This financial burden is not unique to Florida.

License 472
article thumbnail

What Are Crytpo Restaurants Serving Up?

Modern Restaurant Management

While high stock prices of crypto companies like Bitcoin grab headlines, they are gaining traction with consumers since blockchain technology helps make transactions easier without needing an intermediary such as a bank or credit card company.

Serving 472
article thumbnail

2025 Restaurant Design Trends: Elevating Guest Experiences with Innovation and Flexibility

Modern Restaurant Management

Beyond serving as a place to grab drinks, the bar is becoming a hub of social interaction and a key driver of revenue. Some brands may consider that they can offer an experiential focused bar menu for a more approachable price point for the consumer who may not opt for a full dining experience.

Design 419