article thumbnail

How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Maybe it's how you cook or serve the food, like at Benihana. Can you undercut their prices, or out-market them? Google then collects all the info on nearby restaurants and their websites, serving up the most relevant search based on this person's location. Strong statements don't just list goals but define how to achieve them.

Seating 221
article thumbnail

5 Ways to Get Your Restaurant Summer Ready

SpotOn

With the help of targeted summer-themed marketing campaigns that feature your restaurant’s summer menu, atmosphere, outdoor seating areas, seasonal events, hours, and/or location, you will be able to attract both loyal guests and new clients. “Invest in marketing , train your staff, and be ready.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Open a Coffee Shop: The Ultimate Guide

7 Shifts

You may discover that your target customers enjoy an afternoon pick-me-up and are sensitive to price. This research will dictate your hours of operation and pricing plans! Do they serve just coffee or small foods as well? Do they have indoor seating or are they takeout-only? Seating capacity. Expected menu prices.

License 459
article thumbnail

THE GREATEST THREAT TO AMERICAN RESTAURANTS

Culinary Cues

The greatest threat is not the labor shortage or supply chain issues, it’s not the pandemic or the price of real estate – yes, all those concerns are troubling and must be dealt with, but they are not what will bring the restaurant industry to its knees. Well then – what will? Try apathy on for size. Toynbee (author and historian).

article thumbnail

Transformation through Suspension

Modern Restaurant Management

Each table has its own wench, which allows them to be raised and lowered to any desired height –– seated, cocktail, or all the way up to the ceiling –– using a network of cables and an electric power source. Photos by Ryan Price How do the suspension tables help the space be more flexible?

article thumbnail

CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 391
article thumbnail

15 Restaurant Metrics to Know and How To Use Them

7 Shifts

Ideal menu price. Your CoGSs is an essential number to have when determining your menu prices, inventory and impacts your net profit margin. It also plays a key factor in pricing your menu. For table turnover rate, you need the following information: Number of parties served in a given period. Employee turnover rate.