Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 139

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 139

Next Restaurants

JANUARY 27, 2021

As we now move forward into 2021 , it’s more obvious than ever that digital marketing is essential in this industry. You also want to optimize your online marketing outreach. Have Rotating Specials. You can take this difficulty and turn it into a marketing strategy. Use your digital marketing to tell more of your story.

Marketing 111

Marketing Email Marketing Online Ordering Social Media 111

Future Food

FEBRUARY 25, 2020

Improving the sustainability of your restaurant during challenging times – a lesson for everyday trading. Although COVID-19 virus is extreme business interruption and thankfully not an everyday event, it does demonstrate how an external event can devastate a business or sector of hospitality reliant on a narrow target market focus.

Sustainability 88

Sustainability Social Media Communication Customer Experience 88

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

Sante

APRIL 13, 2020

Rather today’s consumer demands menu innovation as well as eco-friendly and sustainable practices. Although the current market share of plant based protein is too small to see an impact, there is potential to significantly reduce climate change. Restaurants can accomplish these goals while adding to their bottom line.

Sustainability 130

Sustainability Innovation 2019 2018 130

EATER

NOVEMBER 29, 2023

Kicking off Friday, December 8, Eater will fill Shopify’s New York City space with a pop-up market featuring dozens of Eater-curated food and home finds and festive programming. Note: The market will be closed Monday, December 11.) Shopify x Eater Holiday Market New York 131 Greene Street, New York, NY Hours: 10 a.m.

Marketing 95

Marketing Demo Workshop Back of House 95

Modern Restaurant Management

APRIL 10, 2024

The restaurant equity market also showed signs of recovery, with healthy market debuts from Cava and Dutch Bros. For example, restaurant operators can use POS data to develop tailored deals, specials and loyalty rewards. And despite warnings of an imminent recession at the end of 2022, the U.S. Coffee in 2023. Data from the U.S.

2023 181

2023 2024 Loyalty Program Point of Sale 181

Modern Restaurant Management

MARCH 26, 2024

This data can be instrumental in developing targeted loyalty programs and marketing strategies that drive repeat business Adapting menu offerings to meet game day demands, for example, can significantly boost sales. Data indicates a notable spike in orders for popular items like chicken wings and pizza during the tournament.

Technology 114

Technology Loyalty Program Mobile Ordering Online Ordering 114

The Restaurant Times

MARCH 8, 2023

Here’s what they have to say, Niki Walsh Senior Director, F&B Marketing and PR Taste of Hilton, and Hilton EMEA Based out of Dubai, Niki Wash has 23 years in the hospitality industry. Soon after, she began her career in Marketing for Jumeirah Hotels and Resorts.

Specials 52

Specials 2012 Food Truck Back of House 52

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 183

Loyalty Program Mobile Ordering Social Media Customer Experience 183

The Restaurant Group

JUNE 5, 2024

While the industry has proven its resilience and remains in demand throughout the year, not all establishments are sustainable over the long haul. With TRG’s specialized consulting services , you can give your new restaurant the best chance of becoming a profitable venture. Implementing a good start-up plan.

License 78

License Food Truck Fine Dining Fast Casual 78

Perfect Daily Grind

JANUARY 15, 2020

By understanding how and why they enjoy cold brew, you can better market it to their preferences. According to John Buckner (Vice President of Marketing for S&D Coffee and Tea ) in a speech delivered at 2016’s Re:co Symposium in Atlanta, consumption rates of iced and frozen coffee have increased by 40% over the past five years.

Marketing 208

Marketing Beverage Café 2016 208

Modern Restaurant Management

NOVEMBER 29, 2023

As such, PR is a powerful tool that can drive commercial success in tandem with your marketing strategy while also helping you navigate through the post-pandemic – new normal – for restaurants. You’ve launched a special initiative to help those in your community that are in need.

Social Media 190

Social Media Employee Relations Food Safety Influencer 190

Modern Restaurant Management

OCTOBER 3, 2023

Engaging with customers on a local level is crucial for achieving long-term success, especially in a customer-driven competitive market. Local store marketing (LSM) is one of the most impactful ways for restaurant brands to provide those touch points. Finally, don't underestimate the power of word-of-mouth advertising, either.

Social Media 153

Social Media Customer Experience 2009 Customer Service 153

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Apicbase

JANUARY 12, 2023

Email marketing is an invaluable strategy for boosting your restaurant. Whether you’re launching a new venture, realizing the untapped potential of promotional emails, or creating an email newsletter , email marketing will help your restaurant flourish. Why email marketing works for food service operations.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

Modern Restaurant Management

AUGUST 21, 2023

With TV shows like Netflix’s unscripted "Chef’s Table" and FX’s scripted "The Bear" – there’s a clear appetite in the market for stories about the chefs behind their favorite dishes – as well as the full ensemble of team members behind a restaurant’s success.

Food 159

Food 2023 Social Media Customer Experience 159

Modern Restaurant Management

DECEMBER 7, 2022

They can be drawn in with the aspect of learning new flavor profiles and experimenting with sustainable farm-to-table recipes. Test out local organic produce or farm-raised meats as specials on temporary, seasonal menus to gauge interest and test profitability without having to commit to updating your normal menu.

Mobile Ordering 196

Mobile Ordering Social Media Online Ordering Point of Sale 196

Culinary Digital

MAY 6, 2024

A streamlined menu serves as a cornerstone of enhanced cost management within a restaurant or food service establishment, bringing about a range of strategic advantages that can significantly impact the financial health and sustainability of the business.

Management 52

Management Management Equipment Sustainability 52

Modern Restaurant Management

APRIL 29, 2022

It is here to sustain, grow and be accepted on a larger scale. Not only are restaurants offering vegan food dishes but are also promoting a sustainable and greener lifestyle. This, in turn, promotes a more sustainable living. percent by garnering a market value of US$ 506,534.7 Veganism is no more a fad.

Seasonal Menu 199

Seasonal Menu Beverage Sustainability Fine Dining 199

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 181

2024 Loyalty Program Food Order 2030 181

The Wine Knitter

FEBRUARY 25, 2024

Even though the wine they produced was good, they still struggled with sales and marketing. Michael and his family slowly transformed their marketing approach. Michael and his team are committed to the environment, practice sustainable wine growing, and use solar energy. Michael Honig Photo courtesy of Honig winery.

Vineyard 121

Vineyard Sustainability Certification 2023 121

Squirrel Systems

MAY 17, 2024

Restaurant operators can create a stable and sustainable growth path by focusing on these key areas. Here are some essential steps in effective revenue planning: Forecasting and Budgeting : Set realistic revenue targets based on historical data, market trends, and competitive analysis.

Operations 52

Operations Loyalty Program Cash Management Point of Sale 52

Modern Restaurant Management

OCTOBER 25, 2021

With today’s food trends moving toward the direction of fresh, healthy, local, and sustainable, the term “plant-based” continues to enter the conversation on every playing field. Have a Staff That Is Knowledgeable of Plant-Based Products. Effectively educating those (bartenders, wait staff, back of the house, etc.)

Dietary Restrictions 211

Dietary Restrictions Food Front of House Back of House 211

Modern Restaurant Management

DECEMBER 28, 2023

Despite the industry being at its most stable since 2019, customers being more educated and engaged around the issues impacting the food system, and massive strides made in creating sustainable and equitable conditions for staff, rising costs are greatly impacting both operations and the public’s dining out frequency.

2024 148

2024 2023 Food Order 2013 148

Perfect Daily Grind

MAY 11, 2022

The Oxford Dictionary defines craft as “an activity involving a special skill at making things with your hands”, while an artisan is defined as “a person who does work that needs a special skill, [which involves] making things with their hands”. Sustainability, traceability & transparency.

Food Supply 195

Food Supply Sustainability Supplies 2003 195

Modern Restaurant Management

NOVEMBER 23, 2021

They can invite guests who always order a drink to a holiday cocktail making class with the executive chef, recommend a seasonal dessert based on a guest’s tastes, or build a deeper rapport by acknowledging a couple who always visits around a special holiday. Sustaining Customer Loyalty. Connecting On- and Off-Premises Data.

Loyalty Program 179

Loyalty Program Email Marketing Customer Experience Seasonal Menu 179

Culinary Digital

JUNE 3, 2024

Specialization A simplified menu offers a unique opportunity to focus and specialize in its chosen cuisine or theme. This specialization resembles a culinary signature that sets the establishment apart in a crowded dining landscape. In doing so, the business solidifies its brand identity.

Seasonal Menu 52

Seasonal Menu Customer Experience Dine-in Sustainability 52

Lavu

NOVEMBER 17, 2023

By comprehending the financial dynamics at play, restaurateurs can make informed decisions that contribute to their overall profits and sustainability. Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. To enhance profits, effective food cost management is key.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Modern Restaurant Management

MARCH 29, 2024

Whether it's implementing sustainable practices or tapping into new revenue streams like meal kits and catering, you need to think outside the box to stay ahead of the curve. It's all about meeting the evolving needs of customers and staying competitive in a rapidly changing market.

Online Ordering 106

Online Ordering Innovation Customer Service Events 106

Chowly

MARCH 28, 2024

Join us as we uncover Matt’s insights tailored to support the sustainable scaling of successful restaurant operations. His approach involves creating a need driven by intrinsic motivation rather than external pressures, emphasizing personal fulfillment and sustainability over mere profitability.

Leadership 105

Leadership Coaching Sustainability Customer Experience 105

EATER

MARCH 7, 2023

s health department, began providing low-income residents with $40 each month to spend at farmers’ markets and farm stands from June to September. We definitely felt [the impact of inflation], but I had to keep my finger on the pulse of the market and adjust from week to week,” says James.

Marketing 95

Marketing Loyalty Program Pricing Back of House 95

Culinary Cues

DECEMBER 17, 2020

There are short-term band aid solutions such as takeout, delivery, or even conversion into retail markets where wine inventories and local necessities take over space once occupied by diners, but they are not a replacement for a steady turn of tables. None, however, are as devastatingly out of the operators control as this pandemic.

Uniforms 470

Uniforms Cash Management Brewery Consumer Goods 470

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Cost-effective Marketing Social media marketing can be an incredibly cost-effective way to promote your restaurant.

Social Media 119

Social Media Customer Experience Small Business Influencer 119

EATER

APRIL 16, 2024

Though the country is known around the world for its smooth coffee, producers have long exported the best beans to foreign markets. For decades, their primary business was exporting beans, but in 2012 they turned their attention to the local market with a cafe on Medellín’s Primavera Street.

Social Media 114

Social Media Point of Sale Food Supply 2012 114

MBB Hospitality

JANUARY 30, 2024

A well-crafted restaurant promotion can turn a casual visitor into a steadfast patron, making it an essential tool in the restaurant’s marketing arsenal. It’s this insight in crafting discounts that can transform a casual visitor into a dedicated regular, creating a customer base for sustained business success.

Loyalty Program 52

Loyalty Program Social Media Customer Experience Events 52