Social Hospitality

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Create Special Offers for Customers. Making special offers is one of the classic hospitality training tips that works for any type of business. Offer something special to a certain category. Keep Customers Coming Back.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion?

Franchise 180

Franchise Franchising Marketing Social Media 180

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

Marketing 190

Marketing Loyalty Program Social Media Online Ordering 190

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

Modern Restaurant Management

OCTOBER 21, 2022

Rapid inclination of restaurateurs to adopt POS software for better management of operations will complement the restaurant POS terminals market by 2027. Considering technological advancements and emerging demand for streaming restaurant operations, Global Market Insights Inc. In 2022, U.S. software company NCR Corp.

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POS Marketing Point of Sale Cash Management 180

Modern Restaurant Management

JUNE 3, 2022

Put your marketing skills to work to recruit new talent and fill open job positions at your quick-service restaurant. While government assistance programs and widening the talent pool are one way to conquer the issue, restaurant operators can implement new strategies to help ease the labor shortage by using marketing tactics.

Marketing 198

Marketing Recruiting Hiring 2017 198

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 177

Marketing Email Marketing Online Ordering Specials 177

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. One of your diners’ favorite lines to hear from their server is, “Would you like to hear about our specials?”. You know that offering your customers specials is a terrific marketing tool. For some of your customers, specials are discounted meals.

Specials 111

Specials Pricing Email Marketing Advertising 111

Modern Restaurant Management

DECEMBER 10, 2021

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. Provide Free Meals on Special Occasions. Then prepare to wow them with a special offer.

Marketing 227

Marketing SEO Front of House Website Management 227

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

Restaurant Engine

JANUARY 27, 2021

Bring a new group of patrons to your restaurants with lunch specials. In this article, we look at how daily lunch specials can drive new patrons at your restaurant. It’s another revenue source that with some marketing and planning can help cover your expenses right into the dinner hour. Choose Your Target Market.

Specials 116

Specials Mobile Ordering Catering Social Media 116

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 212

Marketing Mobile Ordering Online Ordering Customer Experience 212

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Social Hospitality

MAY 18, 2020

It’s also because marketing teams have more opportunities to create innovative campaigns to boost sales. Create Special Offers for Customers If it’s the peak of the season, you compete with all local restaurants and hotels. Making special offers is one of the classic hospitality training tips that works for any type of business.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 198

Marketing Loyalty Program Email Marketing Coupons 198

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. All hands on deck?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

Modern Restaurant Management

SEPTEMBER 3, 2021

It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. Consider the following: Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates.

Advertising 198

Advertising Marketing Coupons Customer Service 198

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

APRIL 23, 2021

Restaurants can take advantage of this moving trend by implementing marketing strategies that help build lasting relationships with customers. New mover marketing helps restaurants capitalize on the housing boom by building relationships with new residents in their community. New Mover Marketing Captures Customers Online.

Marketing 216

Marketing Social Media 2005 Franchise 216

Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Restaurants that offer special events for customers will generate buzz in the community and drive traffic. Offer BOGO Deals.

Marketing 190

Marketing Loyalty Program Social Media Food Supply 190

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

DECEMBER 13, 2022

Having some choice specials on hand is an excellent way to stand out from the crowd. There are oodles of ideas to draw in the masses to your locale of choice, but the one detail not to skip is the booze! Alcohol is an integral piece of a successful New Year’s Eve. Let’s start out with what gets the crowd going for New Year’s: Champagne!

Specials 180

Specials Seasonal Menu Menu Take-out 180

Touch Bistro

MAY 26, 2021

Dad is king for a day, which means millions of families will be on the hunt for Father’s Day restaurant specials to mark the special occasion. Plan the right Father’s Day restaurant specials and your venue could become the spot for not only Father’s Day feasts, but also repeat business on many other days throughout the year.

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 204

Marketing Social Media Mobile Ordering Website Management 204

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Here are some ways to use email marketing effectively.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

AUGUST 26, 2020

In the wake of COVID-19, restaurants that can serve up healthy air quality will have a major advantage over competitors in a tight market. Patron traffic patterns, distancing, seating, wearing of facemasks, and enhanced cleaning are all a part of the new normal as restaurants strive to provide for a safe indoor dining experience.

Specials 189

Specials Customer Experience Dine-in Seating 189

ChowNow

NOVEMBER 1, 2023

Our six tips for clever marketing will keep them coming back for more all season. Refresh your menu with seasonal specials Make use of new in-season ingredients by introducing some fall and winter dishes to your menu. Inspire your customer’s next order from your restaurant by marketing holiday pairing ideas to tickle their taste buds!

Marketing 78

Marketing Email Marketing Seasonal Menu Online Ordering 78

Modern Restaurant Management

AUGUST 18, 2020

The brand has two locations – Aspen and Parker– and specializes in Danish baby back ribs and our in-house smoked meats with homemade side dishes. “Our marketing plan has always been to get new people to try our food,” he said. His updated marketing strategy included new wrapping for their catering van.

Marketing 198

Marketing Front of House Back of House Food Truck 198

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. Instagram is the digital equivalent of word-of-mouth marketing and promotion.

Marketing 198

Marketing Influencer Social Media Food Supply 198

Modern Restaurant Management

JUNE 10, 2020

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Focus on Digital Marketing.

Hospitality 207

Hospitality Marketing SEO Social Media 207

Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Email marketing isn’t going anywhere and here are tips to boost your restaurant’s brand. Is Email Marketing Effective for Restaurants?

Email Marketing 221

Email Marketing Marketing Coupons Customer Service 221

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. Marketing and Promotions. Download Now. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Quick Links What is email marketing? There is no middleman.

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. That can have a huge impact on business marketing. Let’s go over a few ways to do that.

Marketing 172

Marketing Social Media SEO Customer Experience 172