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Optimizing Your Restaurant Merch Game

Modern Restaurant Management

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?

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How Restaurants, Retail and Mixed-Use Environments Are Capitalizing on a Surging F&B Market

Modern Restaurant Management

New local, national, and international operators and first-to-market concepts have come to Easton to test new ideas and establish a regional foothold. More than ever, restaurants are a critical part of the inline merchandising mix, generating approximately $160 million in annual F&B volume.

Retail 106
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Entering China’s Emerging Coffee Market

Perfect Daily Grind

For producers and roasters looking to enter an untapped market, it offers incredible potential. For insight into this market, I spoke with Felipe Cabrera, Roaster at Ocean Grounds Coffee , and Natalia Li, Green Bean Buyer for Ingenuity Coffee. Then take a look at Deconstructing Russia’s Coffee Market.

Marketing 138
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The American Restaurant 2022 (Post Pandemic)

Culinary Cues

Minimal staff, no long-term lease, no property taxes, no dining room, no service protocol, and social media as your only marketing initiative. Renting shelf or cooler space for your product places the merchandising, collection of cash and credit, and facilities maintenance in the hands of the store. PLAN BETTER – TRAIN HARDER.

2022 375
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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base. In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks.

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MRM Research Roundup: Year-End 2020 Edition

Modern Restaurant Management

While restaurants looked after frontline workers, diners lended their own efforts to support restaurants and their staff in 2020, offering donations, gift cards, tickets towards online classes and merchandise purchases. POS Software Market. Find the ones with the best margins, then concentrate on marketing and merchandising them.

2020 206
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Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

Restaurant Business

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.