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Optimizing Your Restaurant Merch Game

Modern Restaurant Management

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?

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How Restaurants, Retail and Mixed-Use Environments Are Capitalizing on a Surging F&B Market

Modern Restaurant Management

New local, national, and international operators and first-to-market concepts have come to Easton to test new ideas and establish a regional foothold. More than ever, restaurants are a critical part of the inline merchandising mix, generating approximately $160 million in annual F&B volume.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base. In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks.

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The American Restaurant 2022 (Post Pandemic)

Culinary Cues

During the pandemic – those operators who have been able to convert their operations to take out, curb side, or delivery using third party providers like GrubHub and Uber Eats have hit the nail on the head. How convenient you might ask: we barely need to slow down our cars and roll down the window when our food arrives – that’s convenience.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

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Toast Survey: Guests Are Dining In

Modern Restaurant Management

For the same time period, takeout and delivery sales were down seven percent. The restaurant recovery is real in major markets across the U.S. percent), New York (50 percent), and Los Angeles (46 percent) based on Q1 year-over-year gross merchandise value (GMV) or total sales growth on a same-store basis.

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Irresistible Instagram Post Ideas to Boost Your Restaurant’s Engagement

Next Restaurants

Here’s why Instagram is a must-have in your marketing arsenal. ” Delivery delight: If you offer delivery , mention it! You can offer free meals, merchandise, or a chance to be featured on your social media to those who complete the challenge. A well-designed food challenge can be a powerful marketing tool.