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The American Restaurant 2022 (Post Pandemic)

Culinary Cues

To nourish and provide sustenance To offer convenience To provide a forum for conversation To create opportunities for gatherings To reward customers To provide an outlet for chef creativity To complete a neighborhood or destination To rock customers world. There may be more reasons, but these are the most common.

2022 379
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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Irresistible Instagram Post Ideas to Boost Your Restaurant’s Engagement

Next Restaurants

High-quality food photos and videos are the new currency of cravings, influencing where hungry customers spend their money. Millennials , a major dining force, crave shareable experiences, and Instagram provides the perfect platform to showcase your restaurant’s mouthwatering dishes and vibrant atmosphere.

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MRM Research Roundup: Year-End 2020 Edition

Modern Restaurant Management

Beyond individual orders, meal kits saw a surge of popularity as at-home diners looked to create interactive dining experiences while social distancing. Digital transformation accelerates forward as restaurants go virtual : Across both on- and off-premise experiences, technology played an integral role in powering safe options for customers.

2020 211
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Entering China’s Emerging Coffee Market

Perfect Daily Grind

For producers and roasters looking to enter an untapped market, it offers incredible potential. For insight into this market, I spoke with Felipe Cabrera, Roaster at Ocean Grounds Coffee , and Natalia Li, Green Bean Buyer for Ingenuity Coffee. Then take a look at Deconstructing Russia’s Coffee Market.

Marketing 138
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Improve Your CX and Reduce Operating Costs with a Simplified Payments Strategy

Modern Restaurant Management

It can also be the enemy of payment processing cost efficiencies and the ability to deliver a satisfying customer experience (CX). Are your staff sufficiently trained in how to handle your customers? Do you meet the expectations your marketing creates? The list goes on.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.