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Influencer Marketing for Restaurants: An Expert’s Guide to Boosting Your Bookings

Modern Restaurant Management

All it takes is one negative review or piece of criticism, and instantly, potential might customers turn away from your business and toward a competitor. At one point or another, we’ve all seen some food blogger or influencer’s content plastered across our social media pages. What Is Influencer Marketing?

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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. When a brand asset focuses on the living, like recurring characters or scenarios, this is referred to as a fluent device. In 2021, QSR brands spent an estimated $1.8

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. Refer to your local health experts and guidelines recommended by the Centers for Disease Control as to determine these steps. Reach Out to Local Foodies.

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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Far too many times the menu takes a back seat to all other planning that will lead to serious miscalculations along the way. This menu is developed using analytical data that is drawn from surveys and historical reference to other restaurants within a community or region. YES – the menu is that important!

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Latinx-Owned Bakeries Are Revamping the Concha

EATER

I was angry that it was taking so much of my energy and my creativity, and I wasn’t really building a future for myself,” she says. Most modern panaderías are taking flavor inspiration from other cuisines and traditions. I taught myself to bake through books and practice, just out of curiosity. I was really tired of it.

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Four Ways to Improve Your Gluten-Free Marketing Campaigns

Modern Restaurant Management

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Simply mentioning that you offer a gluten-free menu in your marketing materials is one easy step you can take. Take to the Camera.

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Why Are People So Freaked Out About Seed Oils?

EATER

The anonymous poster behind Seed Oil Scout, which launched in 2022, said they first became concerned with seed oils during early COVID lockdown, as they noticed their gut health improved after cooking at home instead of eating out in restaurants. Though some seed oils, like sesame oil, are less processed, most are still industrial products.