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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

When a brand asset focuses on the living, like recurring characters or scenarios, this is referred to as a fluent device. Leverage fluent devices – Distinctive brand assets include everything from colors to logos to fonts. Fluent devices are ideal because they speed up processing and entertain audiences.

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KITCHEN GROUPISM VS. TEAM

Culinary Cues

You were either part of this or feeling left out because you weren’t. In fact, you were probably on the receiving end of this group behavior, sometimes referred to as bullying. Can you tough it out? Right out of middle or high school groupism. Well, we’re not in high school anymore.

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THE KING IS IN THE HOUSE

Culinary Cues

Outside people went about their day, never giving mind to the effort, dichotomy of characters, hustle, stress, and complexity of what takes place in the “back of the house” at a twelve hundred room hotel. As I tied on my apron and pulled out my knife kit ready to dive in, the executive chef called me into his office.

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IT’S NOT JUST A TOMATO

Culinary Cues

I remember returning to my office, closing the door, and taking the time to collect my thoughts before calling him in. Now, I want you to listen closely, I want you to take this in and store it in a place that can be easily accessed in the future. Sit down, I want to have a serious chat with you. I wondered if I could live up to that.

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GREAT BREAD IS THE DIFFERENCE MAKER

Culinary Cues

They are out there. People will pay for quality – are you willing to invest the time to find out? It takes time, effort, knowledge, passion, hard work, great raw materials, and total commitment to make outstanding bread – respect this. He is referred to as the hit maker for bands. Bread is the same way.

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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Far too many times the menu takes a back seat to all other planning that will lead to serious miscalculations along the way. This menu is developed using analytical data that is drawn from surveys and historical reference to other restaurants within a community or region. YES – the menu is that important!

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TO BE A COOK – DON’T LET OTHERS DEMEAN THE JOB

Culinary Cues

How many times has the job been referred to as “flipping hamburgers” or working in a “greasy spoon”? It was a job and a paycheck, a signal that I wanted to take on some responsibility, and the beginning of a six-decade work ethic, but there were no pats on the back for a choice of careers.