How To Attract Gen Z Customers to Your Restaurant
Modern Restaurant Management
DECEMBER 7, 2022
To attract Generation Z into your restaurant, you’ll first need to understand them. Gen Z is a generation born from 1997 to 2012 , with the oldest members turning 25 this year. Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and social media. With this group accounting for approximately 20.66 percent of the U.S. population, Gen Z is becoming a larger customer-base for restaurants.