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As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. Design is more than aesthetics, it’s a strategic tool for enhancing guest experience, driving operational success and telling your brand’s story in an ever-competitive space.
A restaurant’s design is a guest’s first impression, setting the stage for the experience to come. When creating an elevated dining space, it’s critical for there to be a meeting of the minds between the chef and designer that culminates in a setting that is reflective of the chef’s vision and taste.
Where our eyes land first, how we interpret prices, and what descriptions stick in our minds—all of it is shaped by subtle design choices and cues we may not even notice. And while it’s been used for years in print menus, these same techniques can be applied to digital menus, too.
A standout menu is no longer just a necessity — it’s a critical asset for success. One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu.
For example: Legal Sea Foods features a kid-friendly, diverse, and budget-conscious menu that includes healthier choices, allowing children to customize their meals with a "first bite," main dish, and two sides, with popular options like grilled salmon and fish fingers.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
By combining proactive planning, strategic menu adjustments, operational efficiency, and strong vendor relationships, businesses can effectively manage these challenges while prioritizing customer satisfaction and food safety. Menu Engineering Feature Stable Ingredients : Highlight dishes with ingredients less susceptible to price swings.
Not all menu items are created equal, nor do they contribute the same profit to the bottom line. Craftable studies show that approximately 80 percent of what they order is only about 20 percent of the category it is in, mostly driven by the design and layout. Plow Horses : Popular menu items that are not as profitable as average. "Plow
To reduce menu confusion and minimize price sensitivity, Ori’Zaba’s Scratch Mexican Grill recently rolled-out a rengineered and easier-to-read menu. " The new menu, which showcases enticing high-margin labeled photos and a new call-out feature “Be Extra!
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.
menu, hours, etc.), These agents are intelligent conversational digital hosts , designed to interact with customers over the phone (or via text), providing a seamless experience that mimics human conversation. The most common asks are to make a reservation, ask a Frequently-Asked-Question (e.g., or place an order (for take out).
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights.
For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. You can also use pre-made templates specifically designed for the restaurant industry.
Glassware is reusable, offsetting the initial investment especially when combined with high-margin menu items like cocktails, mocktails and other specialty alcoholic drinks. The intricate designs and varying shapes and colors of specialty glasses offer opportunities for innovation in presentation that brings creative drink concepts to life.
A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members. Last year, Cut+Dry launched Yes, Chef, the world’s first AI tool specifically designed for foodservice distributors in the U.S.
. "Charcuterie boards and other finger foods are important to have on your menu to capture orders from workplaces planning holiday happy hours rather than full meals. " Buffets and self-serve food are on the menu: 66 percent of organizers say they’re having buffets, instead of: Heavy appetizers – 34 percent Stations (e.g.
Looking at the decades to come, expectations will only deepen: wellness programming, ecological design, and culturally rooted hospitality will be baseline, not bonus. From identifying low-performing menu items, anticipating staffing needs before shifts go off‑balance, and even forecasting how events and weather impact guest flow.
The day served up a multi-course menu of timely topics designed to empower restaurant marketers, including tapping into industry trends, deploying strong loyalty app campaigns, boosting ad performance with AI-powered tools, and the importance of storytelling and upleveling brand creative.
Whether someone is the designated driver, pregnant or choosing to abstain from alcohol for health reasons, alcohol-free socializing is on the rise. By understanding consumer data, dining and media habits, the food and beverages industry can make more informed decisions on what to put on the menu.
Are there specific menu items or categories that are proving to be popular and others that have fallen out of favor? Restaurants that offer diverse and innovative menu options can attract this group. Provide customizable menu options that allow them to tailor their meals to their preferences.
You take your seat at a table embedded with a touchscreen menu. Companies like Bear Robotics offer robots like Servi, designed to act as food runners and table bussers. Tap a few buttons, and your order is sent to the kitchen, where robots are preparing dishes with precision, ensuring perfect consistency every time. Need a drink?
But behind the friendly smiles and occasional free merch is a strategy designed to make them as much money as possible. Now, focus on the top ten items, which are likely the backbone of your menu and would have the greatest impact on your food costs if their prices were to rise. This isn’t a knock on them.
This approach feels like a suggestion, not a sales pitch, and helps customers discover menu items they might have otherwise missed. Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. Example: Three-Course Chefs Menu Starter, entre, and dessert for $50.
Cooking should be fun and designed to make all involved happy. Approach the sandwich as a professional chef approaches the presentation of a fine dining meal just without the pretention and costly trimmings that fine dining requires. [] PIZZA: Ahhhone of Americas and the worlds top menu items. There is pizza and there is pizza.
A beer and wine license allows restaurants to craft a unique cocktail menu featuring wine-based liquors without the need for liquor insurance or the extensive paperwork associated with a full liquor license. A well-crafted menu and unique ambiance can encourage customer loyalty.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. In 2025, we expect to see continued growth in menu innovation with bold flavors, premium ingredients, and creative presentations, keeping loyal fans happy while drawing in adventurous foodies.
Plaid represents structure, heritage, and intentional design. From there, we can start developing the brand identity (think color palettes, typography, and logo design). The restaurant needs cohesion, from signage to menudesign to uniforms. For instance, your menu needs to have the same voice as your social media.
Instead, you’ll see signage about the health benefits of plant-based eating — the “primary drivers of consumer choice are personal benefit,” says Goldman — and the menu board, designed like any one in other fast-food chains. Initially, the priority was on quality and flavor, not necessarily environmental impact. We call it out.
Think seasonal menu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon. The best part is these promos don’t require big budgets or deep discounts, but they consistently boost restaurant sales while keeping your menu new and exciting.
A recent opportunity analysis and industry forecast, developed in partnership with Allied Market Research, uncovered four key global trends and growth factors that are helping to guide Chatimes innovation pipeline, including recent menu additions and whats coming up in 2025.Unique
While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. Millennials and parents also over-index in restaurant visits, with a strong inclination toward nightlife activities and premium dining experiences.
The fast-casual chain on Tuesday dropped prices and simplified the menu in an overhaul designed to drive traffic. CEO Mike Burns said it was time to stop nickel and diming guests.
The addition of Yumpingos capabilities takes the platforms depth and actionability to the next level.With Guest Intelligence BBIs proprietary AI engine at its core, the combined datasets make the AI significantly more powerful.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. Despite the popularity of our events, we will continue to keep them small but mighty in 2025."
based architecture and design firm / /3877, newly-available real estate offers prime locations and cheaper rent for fast casual restaurants such as taco shops and upscale burger joints. Repurposing a restaurant space presents unique design challenges, particularly in the planning phase.
As a step further, offering a flexible menu catered to solo diners – with smaller portions to reduce food waste and allow the diner to taste more dishes – provides waiters with an additional opportunity to make personalized recommendations specific to these menu offerings. Cuisine type?
The concept goes far beyond a simple online menu or QR code. Every dine-in experience starts with a menu, so having yours available online is the first step to going contactless. However, restaurants have discovered that not all online menus are made the same. So what makes a good contactless menu?
There is an opportunity for restaurant operators who want to embrace the GLP-1 movement by focusing on portion sizes and crafting "GLP-1-friendly”menu items, Sally Lyons Wyatt, global executive vice president and chief advisor, Circana, told Modern Restaurant Management (MRM) magazine. "By
Any quick-service restaurant endeavoring to increase consumer engagement and create a dynamic brand needs to consider making LTOs a significant part of their menu development. Here are the essential questions to ask yourself before designing an LTO: Are there any consumer trends you anticipate in the coming months?
Thanks to lower costs, modular designs, and AI-driven features, robotics is no longer just for big chains ( Toxigon, 2025 ). Companies like Miso Robotics, Lab2Fab, and Hyper Robotics are making adoption easier with scalable, plug-and-play models designed for restaurant environments ( Middleby, 2024 ).
The restaurant's design and tableware are sourced from both Japanese and regional artisans, Every detail—down to the shape of a plate or the arc of a serving sequence—reinforces the spirit of "Yoshin," a concept that expresses lingering beauty, unspoken emotion, and a deep connection to nature.
A well-designed website does more than just make a good first impression. It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. A well-designed website signals professionalism and legitimacy.
Revenue growth in 2024 was largely driven by menu price adjustments. While higher wages and benefits correlated with improved business performance, they also necessitated menu price increases, creating a challenging balance between operational sustainability and customer affordability.
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