MRM Research Roundup: Midyear Report Card, Cowboy Carter Boost, and the Evolving Pumpkin Craze
Modern Restaurant Management
JULY 31, 2025
Baked Goods and N/A Beverages saw growth in 2025. Beverage numbers held steady, reinforcing the staying power of pumpkin coffee, lattes, and cocktails. Pumpkin beverages continue to diversify, with hot lattes, iced cold brews, ales, crushes, and creative cocktails. N/A Beverages grew by 4 percent as well. percent in Q2.
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