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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.

Pricing 195
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No Reservations About Putting Restaurants First

Modern Restaurant Management

"Pre-pandemic, only fine dining establishments typically used tools like prepayments or deposits. Additionally, in partnership with Resy, we support policies and legislation to protect restaurants and diners against reservation scalping by creating a more transparent and equitable dining landscape.

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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Key customer factors that influence dining preferences, from demographics to behavior. Every successful restaurant has one thing in common: they know exactly who they are serving.

Marketing 195
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THE COMPETITION EFFECT

Culinary Cues

Competition has been referred to as the negative aspect of free enterprise while optimists applaud it as the opportunity that free enterprise offers. Some may view it as a reason why some fail while others see it as the reason a few succeed. Can there be too much competition?

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Total New Customers refers to how many new customers your restaurant gains during a specific period because of your marketing efforts. For dining establishments that rely on in-person traffic, a simple way to track new customers is by asking them directly when they place an order or through digital receipts that prompt a brief survey.

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META BOFINGER’S RESTAURANT SECRET

Culinary Cues

Long before the restaurant chains of today, decades prior to the birth of fine dining, experience dining, and molecular gastronomy, there were neighborhood cafes that were part of small communities across the country. Full-service restaurants would later refer to this as a Table d’hote selection.

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Seven Restaurant Trends That Will Define 2022

Modern Restaurant Management

Restaurants will also explore delivery options beyond costly third-party partnerships, and hike delivery menu prices to make the channel more lucrative as off-premise demand holds steady. Menu variety plays a substantial role in every dining experience. Following are some of the major restaurant trends to watch out for in 2022.

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