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Why Your Restaurant Needs Marketing and PR Now More Than Ever

Modern Restaurant Management

One of the first instincts for cost-cutting measures is to eliminate marketing. However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Pro tip: having a PR crisis plan in place is vital as a crisis situation can easily arise!

Marketing 507
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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, The lowest ratings are related to the digital experience, which also shows the most deterioration.

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How Advanced Technology Can Foster a Fair Environment Amid New Tipping Regulations

Modern Restaurant Management

The newly proposed restaurant tipping regulations soon to be implemented by the U.S. The regulations, which are set to become law in April, will eliminate the “80/20” rule that previously mandated employees earning a tipped minimum wage could only spend 20 percent of their shift performing non-tipped tasks.

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Seven Ways HR Leadership Can Reduce Risk for Restaurants During Turbulent Times

Modern Restaurant Management

The following seven tips can help restaurant managers and HR professionals navigate risk in this rapidly evolving pandemic, especially as restaurants in many jurisdictions are required to operate solely with take-out or delivery service options. HR is tasked with more than the safety of employees. Share Guidance.

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What Now? COVID-19 Survival Guide for Restaurants

Modern Restaurant Management

” RWCF is compiling an extensive list of resources and links related to the COVID-19 Crisis on its website, and, soon, we will collect data (qualitative and quantitative) from affected workers and restaurant owners so that we can work with local and national leaders to address the systemic issues the COVID19 pandemic has exposed. .

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MRM Research Roundup: Destination Dining, Voice Commerce, and the Force of Fast Food

Modern Restaurant Management

Even with these enhancements in service quality, consumers still value having a real employee on the other end providing services. Tech’s impact on tipping: 56 percent of all respondents would reportedly not tip an AI system, while 22 percent would either tip or at least consider tipping, depending on the service.

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The Cost of B-ing Good

Modern Restaurant Management

If certified B Corps are getting what they’ve invested in, you may have seen the logo and associate it with some of the most notorious “do-gooder” brands: Patagonia, Ben & Jerry’s, Toms, and Thrive Market. During the pandemic, we implemented a whole-house tip pool and instituted an internal $15 minimum wage.