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The Rise of At-Home Celebrations

Modern Restaurant Management

No longer solely defined by crowded dining rooms, special occasions are increasingly being marked by the ease and comfort of takeout and delivery, presenting both opportunities and challenges for restaurants. "We’ve "That shift has only accelerated in recent years. . "We’ve

Catering 282
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From Clutter to Connection: How Regional Tastes Drive Brand Success

Modern Restaurant Management

While specializing in a specific area of cuisine can be effective, designing a menu that offers a variety of dishes opens the door to new demographics, foot traffic and brand loyalty. This rigidity can stifle creativity and limit a restaurant’s appeal to a broader and more diverse range of customers.

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Seven Questions Restaurants Should be Asking About Insurance Coverage

Modern Restaurant Management

While it’s certainly possible to work with an agent who’s either a friend or family member, it may be advisable to look for an agent who has specialized knowledge in the food service industry and the unique risks and challenges that come with it. What Carriers Do You Represent that Specialize in the Food-Service Industry?

Insurance 221
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Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." For example, closing poor-performing locations and opening new ones with convenience features such as drive-up windows that cater to e-commerce orders.

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How to Find the Target Market for Your Restaurant

ChowNow

Key demographic factors to consider: Age: Are you catering to college students, young professionals, families, or retirees? Key behavioral factors include: Dining Habits: Do they eat out frequently or only for special occasions? Are they catering to families, young professionals, or tourists? Whats Their Menu Like?

Marketing 195
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Host special events Special events like trivia nights, live music, or charity fundraisers help bring in foot traffic and create lasting memories, encouraging customers to return. Use local keywords in your social media posts, too.

Marketing 195
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Special Events & Theme Nights: 4 Ways to Generate Restaurant Buzz

Restaurant Engine

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

Events 52