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Fast food and casual dining are currently seeing higher traffic. One tactic could be to maintain or roll-back the prices of their most popular menu items, allowing operators to promote the products synonymous with their brand while also recognizing customer loyalty. Menu consolidation will be important if these trends continue.
For fast casual chains, competition includes usual suspects like casual dining and QSRs as well as c-stores and grocery chains who are ramping up foodservice offerings to capitalize on the trading down trend. Sitting in a pricing sweet spot, FCRs have an opportunity to win share from both QSRs and casual restaurants.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. Well-written menu descriptions dont just tell guests whats in a dish; they entice customers, set the tone for your brand, and can increase sales. Is your pasta handmade daily?
Are there specific menu items or categories that are proving to be popular and others that have fallen out of favor? Restaurants that offer diverse and innovative menu options can attract this group. Provide customizable menu options that allow them to tailor their meals to their preferences.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? But the platform is where the real winners shook out.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.
To reduce menu confusion and minimize price sensitivity, Ori’Zaba’s Scratch Mexican Grill recently rolled-out a rengineered and easier-to-read menu. " The new menu, which showcases enticing high-margin labeled photos and a new call-out feature “Be Extra!
While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. Millennials and parents also over-index in restaurant visits, with a strong inclination toward nightlife activities and premium dining experiences.
This trend of using unique glassware to showcase specialty drinks and cocktails is growing in both fine dining and casual establishments across the country. Cut and hand-blown glass for old-school charm, a trend that continues to be popular among fine and casual establishments alike.
There is an opportunity for restaurant operators who want to embrace the GLP-1 movement by focusing on portion sizes and crafting "GLP-1-friendly”menu items, Sally Lyons Wyatt, global executive vice president and chief advisor, Circana, told Modern Restaurant Management (MRM) magazine. "By
Recent experiments with pricing strategies, such as summer value promotions, yielded lukewarm results, leaving operators questioning the best approach to menu pricing. If you visit a casual dining pizza chain near your office, you expect fast service and a good pizza at a consistent and affordable price.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
Other restaurants are integrating AI into reservations, guest messaging, and even menu pricing—helping them react to demand in real time. For high-volume restaurants, whether it's a fast-casual spot in New York or a Michelin-starred restaurant in Paris, automation isn’t just about efficiency—it’s about stability.
If you’re involved in any aspect of the Fast Casual category, you don’t need me to tell you that labor and distribution issues are real. has worked to secure secondary suppliers for critical menu ingredients. Maintaining continuity in your core menu is vital to your brand’s concept. Aloha Poke Co.
The last time I was in Madrid, a friend and I perused English menus at a popular tapas joint. I requested the Spanish menu, too. The English menu lacked context that we gleaned only by looking at the Spanish. This bilingual menu style encompasses two fundamental translation strategies: domestication and foreignization.
The fast-casual chain on Tuesday dropped prices and simplified the menu in an overhaul designed to drive traffic. CEO Mike Burns said it was time to stop nickel and diming guests.
based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Guests are significantly pulling back their discretionary spending, which is directly influencing when, how, and what they choose to order at quick-service and fast-casual restaurants.
According to a study conducted by Technavio , the fast casual restaurant industry will witness a compound annual growth rate of over 12 percent from now until 2026. I believe that fast casual continues to be a great place for savvy multi-unit restaurant franchisees to diversify. Which brings us back to the restaurant industry.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. For us, menu innovation is more than adding dishes—it’s about offering something guests can’t find anywhere else.
One of the key functionalities within many QSR and fast casual mobile apps these days is the ability to order ahead and select curbside pickup. Is this bringing in customers that tend to order from the dinner or lunch menu? How far are customers driving for this new menu item? Adding Location Insights to the Menu.
This represents a larger increase than those increasing visits to fast-casual (14 percent) or full-service (11 percent) restaurants and is on par with those visiting QSRs more frequently (24 percent) ( RMS Q1 2025 Dining report ). The 2,000 U.S. That doesn't always mean lower prices.
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights.
By understanding consumer data, dining and media habits, the food and beverages industry can make more informed decisions on what to put on the menu. Survey Question: How often do you dine at the following establishments? Restaurants may feature mocktails and non-alcoholic beverages to generate additional revenue and attract new customers.
Over time, I transitioned into the fast casual space, where I now lead Fast Fresh Brands, which includes Bee Healthy Cafe and Nature’s Table. What sets us apart is our commitment to offering healthy, fresh meals in a fast-casual environment that doesn’t feel niche or exclusive.
There may be many reasons for this, including the fact that QSRs' fast, casual, and affordable nature may appeal to younger generations and individuals whose eating habits have changed post-pandemic. In 2025, QSRs should continue adapting to changing consumer habits, focusing on speed and convenience.
After successfully opening a second location in Kernersville, NC, and planning for a third one, the fast-casual gourmet slider brand has started franchising and plans to grow strategically in the Southeast region. First, consumers are demanding more convenience and customization, pushing brands to rethink their menus and service models.
As a step further, offering a flexible menu catered to solo diners – with smaller portions to reduce food waste and allow the diner to taste more dishes – provides waiters with an additional opportunity to make personalized recommendations specific to these menu offerings. Cuisine type?
. | Lille Allen Restaurant menus are increasingly making full use of the dictionary to describe their offerings. A menu is both a statement and an invitation. And at Artis in Lakewood, Ohio, the menu is designated by time, with Now, Soon, In a While, and Worth the Wait. As Kim notes, no one actually reads the menu.
That includes the ingredients and packaging for your menu items, but not things like rent and payroll. This gives you a sense of how effective your menu pricing is. You can have packed tables, long lines, and strong menu item sales, but if your operating expenses are out of control, you still might be losing money.
Additionally, he launched Big Chicken, a fast-casual concept that combines his love for comfort food with high-quality ingredients. Shaqs hands-on involvement in branding and expansion has made Big Chicken a rising player in the competitive fast-casual market.
A trendy, fast-casual spot will likely need very different content than a fine dining experience. Prioritize Brand Fit The best content creators feel like an extension of your team. Ensure their tone, aesthetic, and values align with your restaurants vibe. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.
based architecture and design firm / /3877, newly-available real estate offers prime locations and cheaper rent for fast casual restaurants such as taco shops and upscale burger joints. This has led to a growing appeal for unique dining experiences and fast-casual concepts. According to the hospitality experts at Washington D.C.-based
At the same time, QSRs and fast casual establishments are turning to technology to improve operations and customer interactions as they continue to increase output. Take fast casual and drive-thru for example. For fast casual and QSRs, is your menu up to date? Are you showing the latest available menu items?
After years of trying to be everything to everyone, the casual-dining chain is narrowing its focus to a handful of core menu items in hopes of standing out in a crowded market.
The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Revenue growth in 2024 was largely driven by menu price adjustments.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
The state of the industry report found that 30% of restaurants planned to devote resources to kiosks, which can assist with inventory, employee trainings, menu control, and so much more. A Technomic Ignite Consumer report found a significant increase in average checks at both quick service and fast casual establishments.
But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Make it easy to find important things like your menu, location, phone number and hours of operation.
For fast-casual or QSR brands, digital tableside ordering is equally beneficial. One example of a restaurant chain leveraging similar tableside technology is the growing chef-driven Mexican fast-casual concept, Tocaya. It relieves cashiers and reduces long lines. Digital Ordering to Eliminate Friction Points for Cashiers.
From full service to fast-casual to legacy fast-food brands, the one constant was disruption. This level of uncertainty is obviously making restaurant owners and fast-casual franchise owners nervous at the prospect of the industry going through a fundamental change, and what was considered standard practices may become unrecognizable.
Culinary methods and sources of inspiration for menus and venues were also part of this group’s discussion. Among the findings: Casual experiential dining appeals on many fronts to consumers of varying ages in different parts of the country looking for affordable culinary experiences.
The Mediterranean fast casual is planning to enhance restaurant ambiance to make locations more inviting for dine-in. Also steak is coming to the menu.
percent) than they do in casual restaurants (16.5 Tipping on fast casual is going strong : In spite of the “tipflation” backlash, diners haven’t stopped tipping in fast casual restaurants, though the median tip size is still hovering under 9 percent—well below the 17.32 percent at fast casual restaurants.
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