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How to Raise Restaurant Menu Prices without Negative Pushback

Ken Burgin

Operators still holding the price of meals to what they were 12 months ago are bearing the brunt of massive increases in the cost of ingredients. Setting prices is approached with fear and anxiety by many restaurant and cafe operators, but it’s a unique opportunity to use your marketing and financial skills and make more money.

Pricing 158
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The Complete Guide To Dynamic Menu Pricing for Restaurants

The Restaurant Times

Menu pricing is one of the most underestimated aspects of restaurant management. If your customers don’t think the prices on your menu are reasonable, how great your concept or your food is won’t matter much. This is where the concept of dynamic pricing comes in to help restaurants!

Pricing 52
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Prepare Now for a More Profitable Christmas

Ken Burgin

Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Review the range of menu styles and pricing – small, medium, large still works for pricing and range. Contact Previous Bookings. At a minimum have click-and-pay invoices to collect booking payments.

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Unlocking More Reservations with Budget-Friendly Email Marketing

The Rail

Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. People are always looking for popular eateries and unique menu items to try when looking to eat out. Promote seasonal specials: Highlight limited-time deals like Easter BOGO offers or group discounts.

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Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. Instead of promoting items according to price or margin, promote what your customers love.

Marketing 226
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A Guide to Conducting Precise Restaurant Sales Forecasts

Modern Restaurant Management

Chloe’s bistro will be opening for drinks and small lunches in the daytime and providing a limited number of hot meals (booking only – it’s a small place!) for her daily lunchtime menu, she just puts “lunch” and an average price. The same goes for things like seasonal staffing.

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What are the 4 Ps of marketing, anyway?

Open for Business

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. The 4 Ps of marketing, also known as the marketing mix, are: Product Price Place Promotion Let’s go through them one by one.