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New Age Recruitment Marketing Channels for Today’s Competitive Restaurant Hires

Modern Restaurant Management

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

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Five Tips for Celebrating Halloween at Your Restaurant

Modern Restaurant Management

As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special. Incentivize.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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Five PR Tips That’ll Boost Your Restaurant’s Business

Modern Restaurant Management

You’ve recently hired an industry-respected individual to a top position. You’ve launched a special initiative to help those in your community that are in need. Proactively Share Big News You’re opening another location. Through media relations, PR can cultivate relationships with media members for your restaurant.

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Ghost Kitchen Branding: How to Build Trust

Modern Restaurant Management

Your business name should make it immediately apparent what kind of cuisine you specialize in. You can display images and descriptions of your food and advertise special offers. It’s best to hire a professional photographer for this. Your branding will impact what people think of your business.

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A Guide to Effective Instagram Marketing For Restaurants

Social Hospitality: Restaurants

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising.

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Perkins and Huddle House aim for revivals with boba, smash burgers and drive-thrus

Restaurant Business

They specialize in breakfast staples, homestyle favorites and homey atmospheres—Perkins largely in the Midwest and East Coast and Huddle House in the South. The company recently hired Brian Wallunas, former CTO at Smokey Bones, as its first chief technology officer. “I Perkins and Huddle House are classics of the family-dining genre.